DATE: 10 OCTOBER‚ 2013 TO: MR. NITIN PARANJPE‚ MD AND CEO HINDUSTAN UNILEVER FROM: RATUL KAPOOR RE: STRATEGIC ANALYSIS ________________________________________________________ In response to our conversation on October 1‚ I have prepared a strategic analysis to assess the current competitive position of Hindustan Unilever Limited in the Fast Moving Consumer Goods (FMCG) industry. Considering the environmental factors slower gross domestic product growth and high levels of consumer
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into unrelated businesses‚ the primary potential benefits are horizontal relationships‚ i.e.‚ businesses sharing tangible and intangible resources. False (p. 198) 3. Similar businesses working together or the affiliation of a business with a strong parent can strengthen a firm’s bargaining position relative to suppliers and customers. True (p. 203 – 204) 4. A publishing company that purchases a chain of bookstores to sell its books is an example of unrelated diversification. True
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I. Current Situation A. Current Performance: Unilever is a world renowned company‚ which was created in 1930 through the merger of margarine Unie‚ a Dutch margarine company and British-based Lever Bothers‚ soap and detergent company. Unilever had 1600 brands and sales & marketing efforts in 88 countries all over the world. The main target were to get top-line sales growth of 5-6 percent annually and to increase operating profit margin from 11 percent to over 16 percent both to be
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Growth Growth can be promoted internally by investing in expansion or externally by acquiring additional business divisions - - Internal growth = can include development of new or changed products External growth = typically involves diversification – businesses related to current product lines or into new areas Grand Strategy: Stability Stability‚ sometimes called a pause strategy‚ means that the organization wants to remain the same size or to grow slowly and in a controlled
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Strategic Management Project- Integration & Intensive Strategies Submitted to Dr. Ravi Raj Kumar Professor& Dean School of business- Alliance University Submitted By Group 5 Marketing-Jan 12-14 Batch Sec-B 1|Page Ackonwledgement Its been a great pleasure for me to work under people of immense subject matter expertise and its time for me to acknowledge all of them without whom this work would not have been fruitful. It is great pleasure and honour for us to owe gratitude to my
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CHAPTER 11 International Strategic Management After studying this chapter‚ students should be able to: > Characterize the challenges of international strategic management. > Assess the basic strategic alternatives available to firms. > Distinguish and analyze the components of international strategy. > Describe the international strategic management process. > Identify and characterize the levels of international strategies
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P&G Korea Case Study The main issue of the P&G Korea case is centered around the question of market share. P&G and Unilever are the two major market shareholders in the Korean detergent industry holding 80-85% of the total market share. The remaining 15-20% of the market is held by low-priced local Korean brands. There are no new markets either company can tap for further market share since most Korean households already use laundry detergent‚ making the market saturated. Other than peripheral
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developing a marketing mix. And lastly is the Ansoff Matrix‚ which is according to (1999) is a method of arranging the four fundamental product strategies of marketing which are the market penetration‚ market extension‚ product development and diversification. According to ‚ the Ansoff Product-Market Growth Matrix is an instrument in marketing that was developed by Igor Ansoff. In the Ansoff matrix‚ it allows the marketers to look at different ways to grow the business through existing
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Introduction As per case study‚ Unilever is one of the world’s largest consumer product companies and the world market leader in the ice cream sector. Its ice cream has been sold in over 40 countries. Unilever operates in Europe‚ North America‚ Africa‚ and Middle East‚ Asia Pacific‚ and Latin America. It includes brands such as Dove‚ Magnum‚ Lipton‚ etc. Unilever has been a decentralized organization‚ and their operations between its companies were having a common set of management principles
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amongst top 100 global brands. Pepsi generates more than $15‚000 million of annual sales. Pepsi is joined in broad recognition by such PepsiCo brands as Diet Pepsi‚ Gatorade Mountain Dew‚ Thirst Quencher‚ Lay’s Potato Chips‚ Lipton Teas (PepsiCo/Unilever Partnership)‚ Tropicana Beverages‚ Fritos Corn‚ Tostitos Tortilla Chips‚ Doritos Tortilla Chips‚ Aquafina Bottled Water‚ Cheetos Cheese Flavored Snacks‚ Quaker Foods and Snacks‚ Ruffles Potato Chips‚ Mirinda‚ Tostitos Tortilla Chips‚ and Sierra Mist
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