Chapter 8 Strategic Management The Importance of Strategic Management 1. __________________ is the collection of managerial decisions and actions that determine the long-run performance of an organization. a. Planning b. Goal-oriented management c. Strategic management d. Leadership (c) 2. Studies of the factors that contribute to organizational performance have shown _____________ relationship between strategic planning and performance. a. no b. a mixed c. a negative d. a positive
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INC. Low level of diversification (1976-1996) To examine what strategies have been used by Apple‚ we divided the period into two ages. The first age is in between 1976 until 1996 were we can observe that all the products sold by Apple were computer related. They started with Apple 1 and continuously developed their products up until the evolutionary of Macintosh. However‚ their development restrained only to computers‚ chips and software which indicates low diversification applied by Apple at
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Summary of the case Steve Shamrock‚ an experienced businessman‚ launched Cyberplay as an educational‚ high-tech computerized family "edutainment" center. Steve had exceptional people skills that enabled him to raise money for Cyberplay among family and friends. Cyberplay promptly won several national awards for retail store design and technological innovation in education‚ and was featured in the several business magazines. The company prepared to rapidly deploy 200 stores. After two years‚ only
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penetration- entails investing in advertising‚capacity expansion‚and or the sales force with the intent of increasing maarket share in the current business. o Market development – the org.seeks new market segments. o Application development/diversification- development of new products for new markets. It involves creaating a new applications of its products‚ both require a broadened definition markets or functions served.
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Principles of Marketing Study Guide Mid-term Exam Fall 2012 Chapter 1 1. What is Marketing? a. The activity‚ set of institutions‚ and processes for creating‚ capturing‚ communicating‚ delivering‚ and exchanging offerings that have value for customers‚ clients‚ partners‚ and society at large. It requires thoughtful planning with an emphasis on the ethical implications of any of those decisions on society in general. 2. Marketing requires Product‚ Price‚ Place and Promotions decisions
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Ansoff’s Matrix Igor Ansoff in 1957 created the Matrix. It is a marketing planning tool‚ used for identifying and categorising growth opportunities. The matrix considers on two dimensions: markets and products. |Existing Products|New Products|Risk| Existing Markets|||| New Markets|||| Risk|| Market Penetration| Involves:|Methods:|Use when:| • Increasing market share in current markets with current products.• Securing dominace in growth markets‚ but saturated markets are hard to
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apparent monopolies enjoyed by such companies‚ the U.S. Congress enacted antitrust legislation with the Sherman Antitrust Act (1890) and the Clayton Antitrust Act (1914). -A strategy of diversification spurred the formation of many conglomerates in the mid-20th century‚ especially as firms sought to acquire unrelated companies whose products and services might better withstand economic slowdowns -In that era‚ a holding company might have had interests that included hotels‚ film studios‚ telephone service
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relative to non-affiliated firms in the 1980s and did so in the 1990s‚ but in the post-crisis period‚ they are rather experiencing value gains. Chaebol-affiliated firms’ value loss/gains hold even after controlling for the relatedness of the diversification present within the chaebol. To identify the causes of this dramatic changes‚ we checks whether chaebol firms: (1) pursue profit stability rather than profit maximization‚ (2) over-invest in low performing industries‚ (3) cross-subsidize the
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Unilever was created in 1930 by the amalgamation of the operations of British soapmaker Lever Brothers and Dutch margarine producer Margarine Unie‚ a merger as palm oil was a major raw material for both margarines and soaps and could be imported more efficiently in larger quantities. In the 1930s the business of Unilever grew and new ventures were launched in Latin America. In 1972 Unilever purchased A&W Restaurants’ Canadian division but sold its shares through a management buyout to former A&W
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options matrix is different from Ansoff matrix in the sense that it not only presents the options of launching new products and moving into new markets‚ but also involves exploration of possibilities of withdrawing from certain markets and moving into unrelated markets Ansoff matrix is a useful framework for looking at possible strategies to reduce the gap between where the company may be without a change in strategy and where the company aspires to be. Main aspects of Ansoff Analysis The Ansoff matrix
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