Chapter 8 Strategic Management True/False Questions THE IMPORTANCE OF STRATEGIC MANAGEMENT 1. Strategic management is the set of managerial decisions and actions that determines the short-term performance of an organization. (False; moderate; p. 208) 2. “Strategic model” is a term that is often used in conjunction with strategic management and strategies. (False; easy; p. 209) 3. The most fundamental questions about strategy address why firms‚ facing the same environmental conditions‚ have
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PESTEL ANALYSIS: A REPORT ON UNILEVER INTRODUCTION TO THE COMPANY The Fast Moving Consumer Goods (FMCG) environment is rapidly changing. Especially‚ the increasing popularity of line extensions seems to depend on advantages inherent in brand leveraging. FMCG manufacturers go into R&D in order to come up with the product that best satisfy consumers because customers become more critical about attaching themselves to a particular brand. They will also like to buy less expensive product due to current
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1) Identify the corporate strategy of News Corporation in terms of whether it has been a related linked‚ related constrained or unrelated diversification or a combination of these. Give examples from case. * Newscorp adopted a combination of Related Constrained and Related Linked Diversification * Reasons justifying Related Constrained Diversification - Vertical integration by acquiring Twentieth Century Fox and also 6 TV stations of Metromedia Broadcasting Group and used the same
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Greenfield worry about more than just their bottom line. In an interview Cohen was quoted as being indifferent about the company’s stock prices and how the market had treated Ben & Jerry’s as a whole: “I think the stock market goes up and down‚ unrelated to how a company is doing” (Bruner 43). This laid back attitude describes Cohen and Greenfield’s philosophy in a nutshell. It seems that they believe if you run a business efficiently and ethically‚ profits and success will soon follow. This has
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Management Strategic Suatu perusahaan yang didirikan tentunya memiliki misi yang ditujukan pada tujuan utama dari perusahaan tersebut dan memiliki visi yang menggambarkan serta mencerminkan menjadi apa dan seperti apa perusahaan di masa mendatang. Untuk mencapai tujuan perusahaan yang telah dirumuskan dalam misi menjadi suatu visi maka perusahaan tersebut harus membuat strategi yang akan digunakan dalam mencapai tujuan tersebut. Strategi inilah yang biasanya dituangkan dalam suatu tindakan
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created in 1898 and Frito Lay‚ created in 1932. Both companies agreed that by merging they would gain access to a wider market. Diversification was part of the company’s strategy from the beginning‚ and we can say that because Frito-Lay was the result of a merger between two different producers of salty snacks. PepsiCo Inc. was clear as to what type of diversification strategy to use‚ and when to diversify. Their first strategy was to developed similar products‚ such as Doritos‚ and to enter new
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for existing markets (market development); and · developing new products for new market (diversification) (2005). This paper will focus on analyzing the strategy development directions of Virgin Group‚ McDonald’s and eBay. In the end‚ the author also recommends changes to the matrices of each of them. Virgin Groups: Diversification For Virgin Groups‚ diversification is used in its strategic development. It is business growth through new products and new market. It
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Chapter 7 Corporate Strategy 1. Corporate strategy is concerned with ’where’ a firm competes (in which industries it competes)‚ while business strategy is concerned with ‘how’ a firm competes in a specific industry. @Pages and References: Pages 308-310 *a. T b. F 2. Product scope‚ international scope‚ and vertical scope are part of corporate level strategy decisions. @Pages and References: Pages 308-310 *a. T b. F 3. "How profitable do we want to be?" is the starting-point of corporate strategy
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QUESTION 4 A) What would be the two advantages of 2nd mover over the 1st mover like Lin Wei ANSWER : The advantages of 2nd mover is get to study and observe the customer’s reactions‚ the extent of product innovations‚ mistakes of first movers so that they would try to avoid similar problems. By doing that‚ the 2nd movers would able to minimize huge capitals investments. Apply to this case‚ the second mover the second movers can study the market feedback about Lin Wei business whether
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devices and lead the market of products. Wants to be a market leader. • Other companies who are market leaders‚ see slide. Like Unilever‚ Coca-Cola (most market share)‚ Google‚ Apple‚ Nike. • Why are they market leaders and what has created this dominant position for them? o Strong consumer focus (understanding what they want and developing products for that‚ like Unilever). o Innovation (developing new products‚ like Google). o Technology‚ new products‚ consumer focus‚ branding • But also Aldi and
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