Executive Summary Spanish Inditex’s most successful retail clothing store Zara is known all across the world for its trendy apparel (Mcafee‚ Dessain‚ & Sjoman‚ 2004). The company has been very successful throughout the years but management has recently decided that the IT infrastructure may need updating. The store currently runs off of a POS system supported by DOS‚ which has not been supported by Microsoft for several years (Ferdows‚ Lewis‚ & Machuca‚ 2004). The POS system has been working flawlessly
Premium Operating system
Fast Zara‚ Fast Fashion Introduction Everyone‚ no matter youngsters or middle-aged mothers‚ love to buy clothes and keep updated on latest fashion trend. In the past‚ people could only consume western styles clothing if they are rich enough to go shopping by travelling in European countries or able to afford expensive air mail to send the consumed western clothes back from overseas. However‚ it took a period of time and the fashionable clothing may become “old” at the time received. As the information
Premium Hong Kong Fashion Retailing
CASE 3.4 Continued Growth for Zara and Inditex CIRCA 2008 ARTEIXO‚ Spain¡ªZara stores have set the pace for retailers around the world in making and shipping trendy clothing. Now Pablo Isla‚ chief executive of parent company Inditex SA‚ says Zara needs to speed up. As rivals catch up‚ Mr. Isla is attempting one of the fastest global expansions the fashion world has ever seen‚ opening hundreds of new stores and entering new markets. To do that‚ as an economic downturn threatens
Premium Marketing Management Customer service
NATIONAL INSTITUTE OF FASHION TECHNOLOGY‚ JODHPUR Application of Category Management Principles in ZARA Submitted To:- Mr. Sanjay Kumar Submitted By:- Mr. Ritesh Malpani IInd Semnester MFM Introduction:- Category management is a retailing and purchasing concept in which the range of products purchased by a business organization or sold by a retailer is broken down into discrete groups of similar or related products; these groups are known as product categories (examples of
Premium Marketing Retailing Strategic business unit
CHAPTER Marketing Channels Delivering 12 Customer Value PRE VIEWING We now arrive at the third marketing mix tool—distribution. Firms rarely work alone in creating value for customers and building profitable customer relationships. Instead‚ most THE CONCEPTS are only a single link in a larger supply chain and marketing channel. As such‚ an individual firm’s success depends not only on how well it performs but also on how well its entire marketing channel competes with competitors’ channels
Premium Marketing
THE 7 QC TOOLS 1 Introduction The 7 QC Tools are simple statistical tools used for problem solving. These tools were either developed in Japan or introduced to Japan by the Quality Gurus such as Deming and Juran. In terms of importance‚ these are the most useful. Kaoru Ishikawa has stated that these 7 tools can be used to solve 95 percent of all problems. These tools have been the foundation of Japan’s astomishing industrial resurgence after the second world war. The following are the
Premium Chart Pareto chart Vilfredo Pareto
How UNIQLO develop the China market by E-commerce through Taobao.com Give a brief overview of the case and why the group picked it: Uniqlo has been entered into China market since 2002 and there has nine retail shops in 2005. Unfortunately‚ she was not successful to run the business since later on two shops was closed. It showed that the low price strategy which she was using is not appropriate for her to growth in China. In view of the results‚ Uniqlo was finding ways to capture the huge potential
Premium Electronic commerce Retailing
(accessed 23 July 2005). (The) US Commercial Service (2001)‚ “Overview of the apparel market”‚ 14 April‚ available at: www.usatrade.gov/website/mrd.nsf/MRDurl/ISA_KOREA_APP_OVERVIEW-OFTHE- Vitzthum‚ C. (2001)‚ “Just-in-time fashion: Spanish retailer Zara makes low-cost lines in weeks by running its own show”‚ Wall Street Journal (Eastern Edition)‚ 18 May‚ p Winters‚ W. (2003)‚ 6th Annual Rising Star Awards‚ available at: www.fgi.org (accessed 19 May 2003).
Free Globalization International trade South Korea
Expansion of the Spanish clothing retailer Zara in India Executive Summary The main goal of this report is to analyze the environment how Zara wil be marketed and launched in India. Analysis shows that the main problem of the product is to in terms of making the target market know the existence of the product in the country and the competition of the current clothing lines available in the market. In order to solve such complexities‚ the solution is to implement strategic
Premium Marketing
Study Analysis- Zara ABSTRACT This paper is based on case study on operation management and positioning strategy of Zara‚ one of the world’s fastest growing manufacturers of fashion clothing. Also a world leading fashion retailer brand of Inditex. The case study outlines how Zara transforms from a local clothing retailer it into a global successful brand. It addresses few components in the case study‚ such as the products and process control and integrate business model used in Zara. The case also
Premium Management Strategic management Retailing