influences of the media. Our presentation consists of 4 parts. What is media? Plural form of medium (medius in Latin) which means an agency or means of doing something‚ a means by which something is communicated or expressed. Newspapers‚ magazines‚ radio and television considered as a group; mass communication Mediation of indirect activities: Unlike the face to face communication which is direct‚ media involves some indirect activities. In media‚ we have; sender –media- & receiver –mass
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consent‚ force and persuasion.” Discuss this statement giving examples from Zimbabwe’s media terrain. BY BLESSING JONA In this presentation‚ this scholar seeks to solidify that indeed hegemony can be seen as the dissoluble unity between political‚ moral and intellectual leadership. Through an analysis of the concept of hegemony as outlined by Antonio Gramsci‚ the scholar seeks to show how Zimbabwe’s media terrain reflects this concept. All this is in support of the assertion that hegemony
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a political process which is affected by various social and economic factors (Hofferbert‚ 1974; Mazamanian & Sabatier‚ 1989) and media systems play an integral role in shaping the social context in which policies are developed. Through the media‚ citizens learn how government policies will affect them‚ and governments gain feedback on their policies and programs. Media systems act as the primary conduit between those who might want to influence policy and the policymakers – controlling the scope
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discussing that the “aid of computer retouching and other techniques further increases the gap between media images of women intended to portray beauty ideals and the reality of most women’s appearance.” Engeln-Maddox explored college women’s ideas regarding their physical appearance and opportunities in life. She asked her participants to write a description of this culture’s ideal woman according to the media and then reflect on how different their lives would be if they looked like this woman. I thought
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Electronic media are media that use electronics or electromechanical energy for the end-user (audience) to access the content. This is in contrast to static media (mainly print media)‚ which today are most often created electronically‚ but don’t require electronics to be accessed by the end-user in the printed form. The primary electronic media sources familiar to the general public are better known asvideo recordings‚ audio recordings‚ multimedia presentations‚ slide presentations‚ CD-ROM and online content
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Social Media Due Date: 6th December 2012‚ 3pm Executive Summary Nowadays‚ in this rapid technology developed society‚ the social media is growing mature. Social media is a channel that provides direct access information throughout the world‚ it giving businesses and individual an opportunity to share their thought‚ products and services and news with other people. As there is a trend of switching demand from traditional media tools to social media‚ marketers realised that social media is an
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The mass media are diversified media technologies that are intended to reach a large audience by mass communication. The technologies through which this communication takes place varies. Broadcast media such as radio‚ recorded music‚ film and television transmit their information electronically. Print media use a physical object such as a newspaper‚ book‚ pamphlet or comics‚[1] to distribute their information. Outdoor media is a form of mass media that comprises billboards‚ signs or placards placed
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The Media and its Responsibilities Introduction to Ethics and Social Responsibility April 21‚ 2014 Thesis This paper will address and discuss the media and its responsibilities to society in perspective classical ethical theories of utilitarianism‚ deontology‚ and virtue ethics. It will also examine the different perspectives of the media introduced by relativism‚ ethical egoism‚ and emotivism. This paper will
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Mass vs. local Mass media is distinguished from local media by the notion that whilst the former aims to reach a very large market such as the entire population of a country‚ the latter broadcasts to a much smaller population and area‚ and generally focuses on regional news rather than global events. A third type of media‚ speciality media‚ provides for specific demographics‚ such as specialty channels on TV (sports channels‚ porn channels‚ etc.). These definitions are not set in stone‚ and it is
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ELECTRONIC MEDIA AND PRINT MEDIA INTRODUCTION TO ELECTRONIC MEDIA This is a type of MASS MEDIA which uses ELECTRONIC Energy in the user end. The most familiar electronic media includes video recording‚ audio recording‚ multimedia presentations‚ slide presentations‚ CD ROM’S and online contents. Also‚ recorded broadcasting in television‚ radio‚ telephone etc. could be considered as electronic media. THE BASIC USES OF ELECTRONIC MEDIA Electronic Media is probably the most diversified subject of study
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