Question 1 Describe the 7 Ps of marketing and provide examples with which you are familiar. Question 2 Discuss the importance of the ‘marketing mix’ to the success of a firm. 7Ps of marketing: Philip Kotler elaborated McCarthy’s (1960) traditional marketing mix; according to him it consists of 4Ps namely Product‚ Price‚ Place and Promotion. These 4Ps of marketing mix were considered as the main areas where marketing managers try to use limited business resources to achieve their objectives
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ENVIRONMENTAL SCANNING Environmental Scanning can be defined as the process by which organizations monitor their relevant environment to identify opportunities and threats affecting their business for the purpose of taking strategic decisions. Factors to be Considered for Environmental Scanning The external environment in which an organization exists consists of a bewildering variety of factors. These factors (could also be termed as influences) are events‚ trends‚ issues and expectations
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Appropriate pitch and tone of voice Firstly‚ a special educational needs teacher when they are talking to Karim they may talk about how his behaviour is unacceptable. They may talk in a high tone of voice to make him understand how they are feeling about him now. Whereas‚ the special education needs assistant‚ support assistant or therapist if they are helping Karim in something their communication skills will be different. Especially‚ if they are having extra help. They may speak in a low tone of
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To what extent unethical marketing techniques could damage the sustainable business environment. Discuss. Marketing is like a double-edged sword‚ if it is adopted properly‚ it will give profits to a company; however‚ if it is used inadequately‚ it will give harm. It is undeniable that today’s business operations have more intense competition level against each other due to the advancement of technology that allows people to receive more information. Marketing plays the key role in making products
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| |Level: |ACL1 |Assignment Type |monthly | |Module Name: |Marketing fundamental |Assessor’s Name | | |Student’s Name: |Pradip Waghmare |Read Submission Date | 24/01/2012
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Developmentally Appropriate Teaching Strategies Teachers classroom these days we do have some challenging position when making sure to use developmentally appropriate teaching strategies with all different children. I have seen that we do not have all children learning and understanding the information the same way. When they come from different cultures is when it is harder for them to learn and understand the information we are giving. Developmentally appropriate practice (DAP) teaching strategies
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‘Aseptic Technique’. For procedures such as pressure sores‚ leg ulcers‚ simple grazes’ removing drains or sutures‚ the ‘clean technique’ is used which is a modified aseptic technique and aims to avoid introducing micro organisms to a susceptible site and also to prevent cross contamination to patients and staff‚ it differs from an aseptic technique‚ as the use of sterile equipment and the environment are not as crucial as would be required for asepsis (Gough 2009). The Aseptic technique is one of
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Techniques of Project Appraisal ARNOLD C. HARBERGER UNIVERSITY OF CHICAGO In this paper‚ I attempt to bring into focus what I believe to be some of the important practical issues that face development planners in the field of project appraisal. I shall try‚ insofar as possible‚ to recognize the handicaps under which planners operate‚ most importantly the handicaps imposed by imperfect foresight and by the virtual necessity of decentralized decision-making. To elaborate briefly on these
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Psychology is one of the crucial subjects designed by human intellect which resolves several problems for humans. One of the techniques used by psychologists is to motivate people for the achievement of specific tasks. They have also designed constructive motivational theories for educational purposes. Today teachers are more successful as compared to the past‚ as they can motivate their students effectively by using the motivational theories. The purpose of this research essay is to analyze how
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Cost Reduction Techniques I. Introduction a) Why the need for cost reduction measures b) Who can implement these methods? c) Can I really make a difference? Organizing and Developing a Successful Cost Reduction Program a) What management can do about cost reductions b) Developing your cost reduction program c) Waste Prevention and its impact to the bottom line d) Operational analysis – a key to many savings e) Promoting a cost reduction program f) Communication results to all levels of management/organization
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