387 From supply chains to value chains: A spotlight on CSR Malika Bhandarkar and Tarcisio Alvarez-Rivero* 1. Introduction Corporate social responsibility (CSR)1 has become a hot topic in boardrooms across the world. Changes in corporate value systems are being driven by pressures from different actors‚ including governments‚ consumers‚ non-governmental organizations (NGOs) and institutional investors (diagram 1). Multinational corporations (MNCs) have operations spread across the globe‚ relying
Premium Corporate social responsibility
in sight. British Airways stays in the top of the competition and continuously providing the basic services that a world-class airway can offer. However‚ the influence or the impact of the various economic uncertainties creates a great challenge in the organization. From the different perspective on competition of the propellers‚ the marketing environment of the organization is bound to change which results in an analysis of the organization’s economic factors. The British Airways expects that due
Premium Airline Low-cost carrier Marketing
External Environment: Opportunities and Threats for JetBlue Airway Societal environment After September 2001‚ air travel decreased sharply and major airline companies had lost the money. This makes those airline companies to increase the debt by tapping their credit lines and/or issuing bonds. These actions were vital to help the carriers survive the dramatic decline in passenger levels and fares‚ and the sharp increase in losses‚ but left most of the major airlines burdened with huge debt
Premium Southwest Airlines Delta Air Lines Low-cost carrier
Customer Relation @ Tiger Airways Indra Adhikari Bader Alfuntukh Abdulaziz Binzamil July 2014 0 Table of Content 1. Introduction ........................................................................................................ 2 2. Financial situation ............................................................................................... 2 3. Positioning of Tiger Airways ...................................................
Premium Low-cost carrier Airline Tiger Airways
JetBlue Strategic Band Management 1. Company Background JetBlue is a low cost US airline. The firm was founded by former Southwest Airlines employee‚ David Neeleman‚ and incorporated in 1998 in Delaware. The firm was not originally known as JetBlue‚ the initial name was NewAir. The plans for the new airline were announced by Neeleman in February 1999‚ and in April an order worth $4 billion was given to Airbus for up to 75 new A320 aircraft‚ at the same time leases were arranged for 8 aircraft
Premium Marketing Brand management Brand
QATAR AIRWAYS Qatar Airways has undergone a phenomenal expansion period‚ with an average of 35% growth year-on-year for the past 10 years. the airline has garnered many awards and accolades‚ becoming one of only six airlines worldwide to have been awarded a 5-star rating by Skytrax‚ an independent aviation industry monitor. Facts about Qatar Area | 11‚437 km2 | Population 2007 | 907‚229 est. | GDP per capita | $29‚400 (2006 est.) | GDP Growth rate | 7.1% (2006 est.) | Unemployment
Premium Qatar
COMPANY BACKGROUND Etihad Airways is the national airline of the United Arab Emirates‚ with its base and hub being in the nation’s capital city‚ Abu Dhabi. Established in 2003 by Royal (Emiri) Decree‚ Etihad Airways is owned and supported by the Government of Abu Dhabi. The Skytrax 5 – star certified airline ranks among one of the top airlines both regionally and globally‚ in just a short period of time. It is one of the five primary divisions that the esteemed Etihad Aviation Group (EAG) is comprised
Premium United Arab Emirates United Arab Emirates Malaysia Airlines
- Internal Environmental Analysis ► The Value Chain Groupon value chain management is an extensive process that begins with the negotiations with buyers to delivery of purchased vouchers to customers. Introduction of the company listed services is very simple. Leads are created by the marketing department and passed to the relevant salesperson for the city‚ which is located seller potential. When agreement is reached with the seller‚ a salesperson works directly with the business to put
Premium Sales Customer service
1. British Airways Plc (BA) founded in 1974‚ was in the control of government for thirteen years and went into privatization in 1987. The industry operates about 240 aircrafts‚ serving about 120 destinations throughout the U.K and Europe including the Middle East‚ Africa‚ South and North America‚ Asia and the Pacific. British Airways competes with various other airlines in the industry but still it has maintained its domination in various parts of the aviation industry in the United Kingdom and Europe
Premium Airline Supply and demand Economics
JetBlue Study New York based JetBlue Airways Corporation‚ entered the airline travel business in 1998 with the goal of “making the experience of flying happier and easier for everyone.” They were succeeding and thriving in their goal up until Wednesday‚ February 14‚ 2007‚ when they suffered through a severe winter storm at the JFK International Airport. Their operations were jumbled forcing the airline to cancel more than half of their flights along the east coast‚ and it forced them to give
Premium Southwest Airlines Lufthansa