NDBF 1 2013 | Marketing – Assignment 1 | Cosmopolitan College of Commerce & Technology | | Mohammad Tarmidzie Bin Bahrom | 6/25/2013 | Table of Contents Introduction of Business Environment 3 Marketing Business Environment 3 Micro-Environment 3 Macro Environment 4 PESTEL Analysis of Jollibee Foods Corporation 5 Introduction to Jollibee Foods Corporation 5 Political Factor 6 Economic Environment 6 Socio-Cultural Environment 7 Technological Environment 7 Ecological
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KEY ISSUES IN B2B MARKETING AND A NEED TO DEVELOP APPROPRIATE THEORIES AND MODELS Muhammad Sajid Saeed Glasgow Caledonian Business School Glasgow Caledonian University‚ Scotland – UK ABSTRACT B2B marketing is an ongoing debate since 1990s but the researcher’s community is unable to agree on any convincing B2B branding model because of lack of strong empirical support. This paper aims to fuel the discussion on examining B2B marketing research by discussing various key issues that are currently being
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EUROPEAN CURRICULUM VITAE FORMAT JOB REFERENCE NUMBER PERSONAL INFORMATION Name HALILOVIĆ SEMINA Address 28‚ Sarajevska‚ 75000‚ Tuzla‚ B&H Telephone 061/894-602 Fax 035/260-573 E-mail semina_h@bih.net.ba Nationality at birth B&H Present nationality B&H Date of birth [ Day‚ month‚ year ] 28.12.1965. Place of birth TUZLA Sex Male □ Female X Marital status Single □ Married X Widowed □ Divorced
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Group 2: I. ELEMENTS OF MARKETING 1. MARKETS a. CONSUMER MARKET- consists of all the individuals and households who buy or acquire goods and services for personal consumption. * CONSUMERS- The consumer market consists of all the individuals and households who buy or acquire goods and services for personal consumption. FACTORS INFLUENCING CONSUMER BEHAVIOR * Cultural * Social * Personal * Psychological TYPES OF BUYING BEHAVIOR * Complex buying behaviour
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P3: Describe how a selected organisation uses marketing research to contribute to the development. In this assignment I will be discussing about the market research of Marks and Spencer and how it contributes to the development of market plan of Marks and Spencer. WHAT IS MARKETING? It is a management process through which an organisation provides its goods or services to its customers. Through marketing the organisation try to deliver and value customer‚ and managing customer relationships
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Effect of personality on consumer behavior and decision making An individual’s personality also affects his buying behavior. Every individual has his/her own characteristic personality traits which reflect in his/her buying behaviour.A fitness freak would always look for fitness equipments whereas a music lover would happily spend on musical instruments‚ CDs‚ concerts‚ musical shows etc. Freudian Theory and “Product Personality”: Consumer researchers using Freud’s personality theory see
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in the Basic Marketing text‚ see page 8. Internet Exercise: ONSALE Auction Supersite The ONSALE Auction Supersite features a number of on-line auctions in which different sellers auction off computer‚ consumer electronics‚ and other products to buyers. Visit the web site at www.onsale.com and review an open auction for a consumer electronics product. What are the advantages and disadvantages of this market for sellers? For buyers? For related discussion in the Basic Marketing text‚ see page
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Because of permissions issues‚ some material (e.g.‚ photographs) has been removed from this chapter‚ though reference to it may occur in the text. The omitted content was intentionally deleted and is not needed to meet the University’s requirements for this course. PART II Connecting with Customers C H A P T E R 4 Creating Customer Value‚ Satisfaction‚ and Loyalty In this chapter‚ we will address the following questions: 1. How can companies deliver customer value‚ satisfaction‚ and
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Question 1 Describe the 7 Ps of marketing and provide examples with which you are familiar. Question 2 Discuss the importance of the ‘marketing mix’ to the success of a firm. 7Ps of marketing: Philip Kotler elaborated McCarthy’s (1960) traditional marketing mix; according to him it consists of 4Ps namely Product‚ Price‚ Place and Promotion. These 4Ps of marketing mix were considered as the main areas where marketing managers try to use limited business resources to achieve their objectives
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UNDERSTANDING MARKETS AND CONCUMERS BY JIANGWENYAN FACULTY OF BUSINESS‚ ACCOUNTANCY AND MANAGEMENT COURSEWORK COVER SHEET COURSE: _____BAC ________INTAKE: ____May_____________ STUDENT PARTICULARS Name:______Jiangwenyan__________________________ IC / Passport No:________________E22556871___________________________________ Student No:________SCM-025581___________________________________________ Subject: Understanding_markerting and consumers______________________________ Mode of Study:□
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