Case Assignment - What Would You Do?FORD MOTOR COMPANYHeadquarters‚ Dearborn‚ Michigan. “You turned Boeing around from billion-dollar losses to huge profits and increased market share. But when you became Ford Motor Company’s CEO‚ people asked‚ “What does an airplane guy know about the car business?” Well‚ on your first day as CEO‚ you reviewed the product lineup and discovered something missing‚ the Ford Taurus‚ the best-selling car in company history. “Where was it?” you asked. “We killed it
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A dual-clutch transmission‚ (DCT) (sometimes referred to as a twin-clutch gearbox or double-clutch transmission)‚ is a type of semi-automatic or automated manual automotive transmission. It uses two separate clutches[1] for odd and even gear sets. It can fundamentally be described as two separate manual transmissions (with their respective clutches) contained within one housing‚ and working as one unit.[2][3] They are usually operated in a fully automatic mode‚ and many also have the ability to allow
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PLANT LOCATION The problem of how many facilities to have and where they should be located is encountered by service and product organization in both the public and private sectors. Banks‚ restaurants‚ recreation agencies‚ and manufacturing companies are all concerned with selecting sites that will best enable them to meet their long-term goals. Since the operation managers fixes many costs with the location decision‚ both the efficiency and effectiveness of the conversion process are dependent
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machine or cabinet shop‚ (a process-focused facility)? (Heizer‚ 513). It’s different than that of a machine or cabinet shop due to it being a product focused facility with high investment on capital equipment. A.) Differences: • The perishability of inventory in the “prepared” food industry calls for inventory management to be far more critical because it can significantly affects product satisfaction as well as market acceptance than in a process-focused facility such as machine or cabinet
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GOOGLE ’S DRIVERLESS CAR PRESENTED BY: Mandeep Wadia Atul Sharma Himangshu Talukdar 1/10/2013 ACKNOWLEDGEMENTS We express our deepest gratitude to Dr. Piyush Verma (Assistant Professor‚ L M Thapar School of Management‚ Thapar University‚ Patiala) who provided us this opportunity to work on the latest innovations and technologies in industry and without whom‚ it
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EVENT MANAGEMENT Professor Donald Getz (1997) defines Events from two perspectives : 1. From sponsoring/ organizing viewpoint : A special Event is a one-time or infrequently occurring event outside the normal programs or activities of the sponsoring/organizing body. 2. From customer view point : To the customer or guest‚ a special event is an opportunity for leisure‚ social or cultural experiences outside the normal range of choice or beyond everyday experience. Dr. J. Goldblatt
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Product placement - a speech by A.Moritz The year is 1906 and the radio was just invented by Guglielmo Marconi. It’s christmas eve and the sailers hear ’Oh holy night’ on their radio. It was the first radio program that was broadcasted in history. It wasn’t only a revolutionary thing at that time‚ but also the beginning of a whole new world. I’m not here to talk about the history of the radio. I’m here to talk about product placement and its different areas. But it was on the radio that the first
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Intangibility Competition Inseparability Supporting Variability Perishability Who Uses suites Businessmen Movie stars Corporate Political representatives Foriegn Dignitaries Product In case of services‚ the ‘product’ is intangible‚ heterogeneous and perishable. Moreover‚ its production and consumption
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Corporate identity: the concept‚ its measurement and management. Eur J Marketing 1997;31(5/6):340–55. Venkatesan R‚ Kumar VA. Customer lifetime value framework for customer selection and resource allocation strategy. J Marketing 2004;68(4):106–25. Volvo. Volvo core values policies. Internal document‚ Gothenburg: Sweden; 2007. Wedel M‚ Kamakura WA. Market segmentation: conceptual and methodological foundations. 2nd ed. Norwell: Kluwer Academic Publishers; 2002. Weisenbach Keller E‚ Conway Dato-on M. Testing
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