Event Management: Definition and Classification
EVENT MANAGEMENT
Professor Donald Getz (1997) defines Events from two perspectives :
1. From sponsoring/ organizing viewpoint :
A special Event is a one-time or infrequently occurring event outside the normal programs or activities of the sponsoring/organizing body.
2. From customer view point :
To the customer or guest, a special event is an opportunity for leisure, social or cultural experiences outside the normal range of choice or beyond everyday experience.
Dr. J. Goldblatt (1997) defines special events as “ A unique moment in time celebrated with ceremony and ritual to satisfy specific needs ”.
Classification of Events :
This is very difficult to classify the events. Classification of events could be done from several dimensions.
Classification can probably be done on the basis of size or type/category.
In terms of size, events can be categorized into :
Mega events,
Regional events,
Major events,
Minor events,
According totypes/category, events can be classified into :
Sporting,
Entertainment, Arts, Culture,
Commercial and Promotional,
Meetings and Exhibition,
Festivals,
Family,
Fund raising,
Miscellaneous.
DISCUSSION :
Events by size
1. Mega Events : Largest, generally targeted at the international markets. The Olympic games, World cup soccer and cricket etc are examples. Some of the Mega events, although not having world wide audiences and coverage, but in terms of size these are really Mega events. The examples are :Hazz- the largest congregation of muslims, BishwaIztema- the Largest gathering of devotee muslims in Bangladesh, MahaKumbhMela - the largest religious gathering on Ganges and Yumuna rivers in Allahabad, India where in the year 2001 almost 70 million Hindu pilgrims converged. This gathering takes place every 12 years.
2. Regional events : Regional events are designed to increase the appeal of a specific tourism destination or region. Some regional events attracts both
Professor Donald Getz (1997) defines Events from two perspectives :
1. From sponsoring/ organizing viewpoint :
A special Event is a one-time or infrequently occurring event outside the normal programs or activities of the sponsoring/organizing body.
2. From customer view point :
To the customer or guest, a special event is an opportunity for leisure, social or cultural experiences outside the normal range of choice or beyond everyday experience.
Dr. J. Goldblatt (1997) defines special events as “ A unique moment in time celebrated with ceremony and ritual to satisfy specific needs ”.
Classification of Events :
This is very difficult to classify the events. Classification of events could be done from several dimensions.
Classification can probably be done on the basis of size or type/category.
In terms of size, events can be categorized into :
Mega events,
Regional events,
Major events,
Minor events,
According totypes/category, events can be classified into :
Sporting,
Entertainment, Arts, Culture,
Commercial and Promotional,
Meetings and Exhibition,
Festivals,
Family,
Fund raising,
Miscellaneous.
DISCUSSION :
Events by size
1. Mega Events : Largest, generally targeted at the international markets. The Olympic games, World cup soccer and cricket etc are examples. Some of the Mega events, although not having world wide audiences and coverage, but in terms of size these are really Mega events. The examples are :Hazz- the largest congregation of muslims, BishwaIztema- the Largest gathering of devotee muslims in Bangladesh, MahaKumbhMela - the largest religious gathering on Ganges and Yumuna rivers in Allahabad, India where in the year 2001 almost 70 million Hindu pilgrims converged. This gathering takes place every 12 years.
2. Regional events : Regional events are designed to increase the appeal of a specific tourism destination or region. Some regional events attracts both