1. Given Virgin Mobile’s target market (14 to 24-year-olds)‚ how should it structure its pricing? The case lays out three pricing options. Which option would you choose and why? In designing your pricing plan‚ be as specific as possible with respect to the various elements under considerations (e.g.‚ contracts‚ the size of the subsidies‚ hidden fees‚ average per-minute charges‚ etc.). I believe Virgin Mobile has two options. The first option is the obvious for their target market and any new
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Department Profiles Virgin Australia is an incredibly diverse and multidimensional company that genuinely believes that its people are its greatest asset. So that you can make a self-assessment about whether or not your knowledge‚ skills‚ abilities and interests are a good match for our company we have provided a snapshot of the various business functions and some of the typical roles that form a part of each team. Sales The Sales division is focused on generating revenues through promotion‚ sales
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There is nothing that will prevent Virgin from competing to an untapped market. Threat of Substitutes Weak o There are very few substitutes available that offer mobile and immediate communication. Alternative like pagers are outdated & this target market cannot afford sophisticated PDA service. Degree of Rivalry Strong o Competitors have brand recognition in the US and have the majority of the market share. Financial Analysis: Initially‚ Virgin may have no great profits since
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VIRGIN BLUE UNDERSTANDING EXTERNAL ENVIRONMENT 1. Attractiveness of the Industry 1a. Identify the industry‚ product segments and value chain The industry is the Australian airline industry (global). Core activities cover providing travel services to leisure travellers in Australia and overseas‚ including flights‚ travel insurance‚ holiday packaged deals‚ and freight business. Products segments including ▪ Business travel ▪ 57.1% of industry revenue ▪ full-fare ▪ business &
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Which future for Virgin? Diversification is often seen as the last evolution for a company. However‚ there are ways and options to adapt your strategy after you diversify in order to make it more efficient to this new change. Virgin is‚ as we’ve seen in the previous parts‚ a well-diversified company. There are usually 4 paths a diversified company could use after it diversified‚ and we can use them to analyse the potential future of Virgin. 1 Broaden the diversification base Virgin’s
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through manipulative pricing strategies leaving their clients unaware of the hidden fees‚ overly priced plans as well as potential competition which may offer a much better deal. Virgin Mobile became aware of this cellular anarchy and had to decide what pricing strategy would best attract their target niche and offer them unbeatable value so that competitors could not enter into the same market easily. Alternative 1 -Clone the Industry Prices The first pricing strategy Virgin mobile considered was to
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Problem Statement Virgin will enter the US mobile market in July 2002 and needs to define a pricing strategy that would attract and retain one million subscribers by the end of year one and three million subscribers by the end of year four without triggering off competitive reactions. Situation Analysis Virgin is one of the most recognized brands in the UK with over 200 brand extensions that stand for fun‚ honesty and value for money. Despite a recent failure in Singapore‚ the company wanted to enter
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Strategy Innovation for Taza Mia Coffee‚ Philippines: Service Quality Approach Prof. Ramon George Atento‚ MBA‚ Faculty of College of Business and Accountancy Lyceum of the Philippines University-Laguna‚ Philippines; george_atento@lpl.edu.ph Christelle Mae Angulo Student of College of Business and Accountancy Lyceum of the Philippines University-Laguna‚ Philippines; christelle.angulo@ymail.com Diane Carandang Student of College of Business and Accountancy Lyceum of the Philippines University-Laguna
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Investigate how innovation can create competitive advantage for Nokia in Great Britain Chapter one: Background of the study: 21st century of the market growth is depends on innovation. There have many marketing tools as we can use for growing up the business‚ but in this situation‚ researcher preferred innovation‚ which is really need to develop and rapidly progress for the business with their existing or new product. Innovation require for thoughtful structure of solid management process and
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Innovation: Innovation in Education Maura C. Chaney Grand Canyon University LDR805 March 27‚ 2012 Innovation In order to maintain any kind of competitive edge‚ educational organizations in America need to respond rigorously through initiatives in that move towards innovation. These initiatives need to develop a new mental mindset that is more focused on problem solving and moving forward with innovative and custom techniques‚ products‚ and services. In order to be successful in today
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