"Virgin megastores casestudy" Essays and Research Papers

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    PERSONAL DEVELOPMENT PLAN & TUTORING “LEADERSHIP IN BUSINESS” By: Dr. Saskia J.M. Harkema MBA [pic] Richard Branson Founder of Virgin Group Made by: Bernadette Yolanda S 36010 - Pre Master Program yolanda.bernadette@yahoo.com +31647326417 March 19th 2013 • Wittenborg University Apeldoorn‚ Netherlands 2013 TABLE OF CONTENTS Title………………………………………………………………………………………………………………………… 1 Table of Contents…………………………………………………………………………………………….....…. 2 1. Introduction………………………………………………………………………………………………………

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    and capabilities that link companies within the Virgin Group? * وما هي الموارد والقدرات المشتركة التي تربط بين الشركات داخل مجموعة فرجن ؟ * Which businesses should Virgin divest? * الأعمال التجارية التي ينبغي أن تعرى وتجرد فرجن؟ * What should be the criteria for new diversification within the Group? * ماذا ينبغي أن تكون المعايير لتنويع جديد داخل المجموعة ؟ | | | | | |    20 | | | Richard Branson and the Virgin Group of Companies in 2007* | | | | |

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    England‚ Sir Richard Charles Nicholas Branson struggled in school and dropped out at age 16‚ a decision that ultimately lead to the creation of Virgin Records. His entrepreneurial projects started in the music industry and expanded into other sectors making Branson a billionaire. His Virgin Group holds more than 200 companies‚ including the recent Virgin Galactic‚a space tourism company. Branson is also known for his adventurous spirit and sporting achievements such as crossing oceans in a hot-air-balloon

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    INTEGRATED WRITING: MEGASTORES The lecturer and the reading passage both discuss megastores. In the lecture‚ however‚ the professor casts doubt on the benefits of megastores‚ which is described in the reading. First‚ the lecturer argues that megastores don’t allow people to save money‚ as the reading indicates that megastores save money due to reduced costs and mass production of the goods. In other words‚ when one product is on sale‚ others deceptively go up. Ultimately‚ people spend more

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    advertising. Payoffs for Megastore are in black. 2. The Nash equilibrium for both stores is for Megastore to advertise and for Superstore to advertise. for Megastore to advertise and for Superstore not to advertise. for Megastore not to advertise and for Superstore to advertise. for Megastore not to advertise and for Superstore not to advertise. 3. When the game does reach the Nash Equilibrium‚ the payoffs for both stores will be Megastore $95 and Superstore $80. Megastore $305 and Superstore

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    international brand Virgin he is known for the success of his company and its products established in the 1970’s. Sir Richard Branson started his business in a small record store that allotted him enough capital to obtain his own record label Virgin Records. Branson then expanded his entrepreneurial endeavors in to several business ventures. Some of the more successful business ventures under his brand include the travel company the Voyager Group‚ the airline Virgin Atlantic‚ and a chain of Virgin Megastores

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    leadership styles throughout the success of his career. Leadership consists of influence‚ it occurs among people‚ those individuals purposely desire change‚ and the change reflects the shared purposes of both followers and leaders. (Entrepreneurship: The Virgin Company‚ 2006) Branson’s leadership styles are suggestive of those of the transformation and charismatic leadership theories. Branson is known for his outlandish and flamboyant leadership style. Rather than a hands-on manager‚ Richard Branson has

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    After leaving Microsoft in 1997 Richard Tait and Whit Alexander began development of Cranium. The board game consists of various activities that allow both left and right brained players to excel at different activities. Their slogan became‚ “Dedicated to restoring the brain to its rightful status as the body’s most popular organ”. Attention to detail and careful research became an important characteristic of Cranium’s strategy. To ensure that Tait and Alexander’s vision was always fulfilled they

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    “Consumer buying behavior of consumer durables in a Hypermarket for HyperCITY‚ Thane” By: Kulvinder Pathania Roll No: KHR2009PGDMRMF027 Summer Project Report submitted to the Institute of Technology and Management‚ Navi Mumbai‚ 410210 In partial fulfillment of the requirements for the degree of MBA-RMM APPROVED BY: Mr. Vikram Laud Dr. Shelja Jose Store Operations Manager Internal Guide HyperCITY Retail (India) Ltd. ITM Business School

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    Marketing is an important aspect in any business. A good marketing strategy will yield more consumers. There are different forms of marketing a product or service in the public; there is marketing through advertisement in television‚ movies and print ads. According to the American Marketing Association‚ marketing is the process wherein the people involved with the products and services plans and executes the concepts‚ prices‚ promotion‚ and distribution of the products and services in order to develop

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