PAPER-3 ADVERTISING ETHICS & LAWS LESSON 1- Advertising ethics‚ social responsibility and self regulation. LESSON 2- Regulations‚ ethics‚ consumer organization‚ voluntary control LESSON 3- Advertising agencies‚ Advertising Standards Council of India & case studies LESSON 4- Advertising code of publishing advertisements in print and electronic media LESSON 5-Product code‚ alcohol‚ ammunitions and drugs LESSON 6- Advertisement laws‚ F.T.C.‚ ethics‚ regulations‚ restrictions and constitution LESSON
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Visual culture Visual Culture as an academic subject is a field of study that generally includes some combination of cultural studies‚ art history‚ critical theory‚ philosophy‚ and anthropology‚ by focusing on aspects of culture that rely on visual images. Anthropology /ænθrɵˈpɒlədʒi/ is the academic study of humanity. It deals with all that is characteristic of the human experience‚ from physiology and the evolutionary origins to the social and cultural organization of human societies as well
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The Influence of Advertising Dealing with advertising starts with understanding how it works‚ what it does‚ and how it intends to influence you. While you may be taking advertising for granted‚ it does seek to influence what you spend your money on. Many people don ’t believe that they ’re susceptible to being influenced‚ let alone manipulated‚ by advertising. However‚ it wouldn ’t be so omnipresent if it didn ’t work. Advertisers hide the manipulative parts of advertising‚ because people will
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ADVERTISING TECHNIQUES AVANTE GARDE The suggestion that using this product puts the user ahead of the times e.g. a toy manufacturer encourages kids to be the first on their block to have a new toy. FACTS AND FIGURES Statistics and objective factual information is used to prove the superiority of the product e.g. a car manufacturer quotes the amount of time it takes their car to get from 0 to 100 k.p.h. WEASEL WORDS “Weasel words" are used to suggest a positive meaning without actually really
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18: Managing Mass Communications: Advertising‚ Sales Promotions‚ Events‚ and Public Relations GENERAL CONCEPT QUESTIONS Multiple Choice 1. In developing an advertising program‚ marketing managers can make five major decisions known as “the five Ms. Which of the following is NOT part of “the five Ms.” a. mission b. money c. message d. media e. minimum Answer: e Page: 568 Level of difficulty: Easy 2. Today‚ advertising agencies are redefining themselves as
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->role of advertising in a developing economy It is in this background that one must look at the place of advertising in a developing society. The major part of the developing world belongs ot the world of capitalism system. It is within the orbit of the global market. At the same time‚ it is obvious that the socio-cultural and economic situation is not the same in the developing countries as in the advance countries. The requirements are also different. Hence‚ it is necessary to understand first
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PROJECT REPORT Benetton’s Shock Therapy A case study of the company which employed Shock Advertising Submitted in partial fulfillment of the requirement for the award of the degree of B.A. (H) Journalism to UNIVERSITY OF DELHI Submitted by Under the guidance of Dr. A. K. Thakur Sinchita Majumdar B.A.(H) Journalism‚ 3rd Year‚ Maharaja Agrasen College Asst. Professor‚ Dept of Journalism and Mass Communication‚ Roll No. 11/781 University of Delhi Session 2013-2014
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It was about 11:00am eastern time‚ it was warm out so I want to say maybe mid July early August. I was at work kicking it in the fitting room when I heard someone calling my name over the walkie stating that I had a phone call. Once confirming the message I hesitated before answering for I thought to myself who could this be calling me at work and not on my cell. I prayed it wasn’t some crazy customer asking me to pull outfits for them. I answered with a sigh of relief it turned out to be my boy
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Function SubMatchTest(inpStr) Dim oRe‚ oMatch‚ oMatches Set oRe = New RegExp ’ Look for an email address (not a perfect RegExp). oRe.Pattern = "(\w+)@(\w+)\.(\w+)" ’ Get the Matches collection. Set oMatches = oRe.Execute(inpStr) ’ Get the first item in the Matches collection. Set oMatch = oMatches(0) msgbox typename(oMatch) ’ Create the results string. ’ The Match object is the entire match - someone@example.com. retStr = "Email address is: " & oMatch & vbNewline
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The art depicted above is Annibale Carracci’s Head of a youth. The line form this shows is dance of curving lines and ragged‚ irregular lines. I believe that the use of these lines help to give the artwork a sense of movement that vertical lines would have been unable to produce. The shape I believe is depicted is more of an organic shape because it is irregular and curving. It appears to be much like a quick sketch without exact lines used; therefore I would define it as irregular when looking up
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