Market Analysis and Strategic Recommendation As a Marketing Consultant‚ my client‚ which operates in the Mobile phone and Network providers sector of the market and the organisation trades under the name of O2 has asked me to generate a report‚ including a full market analysis and a set of strategic recommendations. This is to help secure their short (1-3 years)‚ medium (3-5 years) and long term (5 + years) future. I will be using relevant marketing theory and also recent market data to help complete
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BSNL competitive portfolio & Change Management M Ramesh‚ marimuthuramesh@rediffmail.com Synopsis: Bharat Sanchar Nigam Ltd. formed on 1st October „2000‚ is one of the largest & leading public sector units providing comprehensive range of telecom services in India. They operate under 13 different brands. Their customer base as on July 31‚ 2011 was at 95.14 Million. BSNL has an installed Network in the country comprising about 43.74 million line basic telephone capacity‚ 8.83 million WLL
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1.1 Political * Increase in business rates affect stores * International trade rules dictate who can be traded with * Current economic climate affecting EU * Cheaper labour through back to work scheme * Minimum wage rise will equal higher staff costs | 1.2 Economic * UK has been in a recession since 2009 * Economic downturn‚ high inflation and slump in spending equal a drop in profits * Retail closures and continued online boom * Reduced availability of loans to businesses
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Individual Consumers 5 Marketing’s Impact on Society as a whole 7 Corporate Social Responsibility 9 Definition of Social responsibility 9 Incentives of Corporate Social Responsibility for Businesses 11 Examples of CSR Initiatives in Egypt 12 Vodafone 12 Etisalat Egypt 13 Coca Cola 14 Chipsy 14 Telecom Egypt 15 Sodic 16 P&G 17 Henkel 18 References 19 Sustainable Marketing and Corporate Social Responsibility Introduction Sustainable Marketing: The Chance for a Real
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portfolio of business units effectively (McKinsey & Co‚ 2008). In addition‚ the prosperity as well as the over simplicity of the BCG Matrix incited the development of a more comprehensive model (Jobber‚ 2007). This essay will attempt to describe how to use this tool in marketing strategy planning and discuss its restrictions and necessities. With the purpose of assisting the US General Electric Company in classifying strategic business units (SBU)‚ McKinsey & Co. developed the GE Matrix‚ which assesses
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figurehead‚ leader‚ and liaison |are expected to fulfill | |Top managers |Individuals who are responsible for making |In my company these are 7s they make sure that all policies are | | |decisions about the direction of the |signed by staff and that everyone knows what is going on in the | |
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SCO 3072: Managing Technologies in the Supply Chain Faculty Dr. Kingshuk K. Sinha Professor ‚ Supply Chain and Operations Department‚ and Mosaic Company Professor of Corporate Responsibility 4/10/2013 SCO 3072: Managing Technologies in the Supply Chain Session 1 Course Overview 4/10/2013 Course Overview Outline I. Who? Introductions II. What? Topics and their sequence III. Why? The need: Challenges‚ opportunities‚ careers and skills IV. How? V.
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purchase and use. We focus on consistently meeting and exceeding customer’s expectations and developing an inspirational brand. MARKET SHARE/COMPETITORS The NCA as at August‚ 2010 compiled the total subscriber base as 16‚992‚460 with Tigo‚ MTN‚ Vodafone‚ Zain and Kassapa as the major players. However‚ Glo is the latest entrance into the market but yet to launch operations. The market leader MTN‚ controls 8‚516‚841 constituting 50.12% of the market share. Tigo‚ the organization being used as the
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up with Google Global telecommunications and new technological brands see Airtel as strategic player Focus on average revenue per minute well suited for India operations Joint venture with Vodafone and Idea cellular to create a new independent tower company called Indus Towers. THREATS: Vodafone acuisition of Hutch-Essar Bharti Airtel could also be the target for the takeover vision of other global telecommunications players that wish to move into the Indian market Competitive Advantage
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Coursework 1 (50%) This is an INDIVIDUAL ASSIGNMENT Due date: Tuesday November 18th via studynet ONLY Assignment Title: Understanding customers- Mobile Network providers Background to Assignment Understanding customers is an important discipline that businesses should engage in. Looking at the segmentation data for EE Customers (compiled by Illuminas) how useful do you think this research is in helping organisations understand their customers. Understanding for this should be taken by attending
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