the Corporate Social Responsibility (CSR) of companies‚ and how the companies can improve their CSR profile even more. Two companies‚ one Indian and one International‚ have been chosen for the purpose of this study: * International company - Vodafone Group Ltd. * Indian Company - Kraft Foods India Ltd. (Cadbury India Ltd). Topics discussed in the project: * The History‚ Management (Board of Directors) and the Products of the respective companies have been looked into‚ to get
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3M India Ltd. 1. Introduction 2. About the company 3M India is a diversified technology company known for its innovation in its offering to its customers and communities. Its parent company 3M provides its offerings to the world over through their world class manufacturing facilities situated throughout the globe. The company’s objective is to make the life of its customers easier and better. Vision 3M Technology advancing every company 3M Products enhancing
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DIRECT SPEECH INDIRECT SPEECH PRESENT TENSE PRESENT SIMPLE changes into PAST SIMPLE He said‚ “I write a letter” She said‚ “he goes to school daily” They said‚ “we love our country” He said‚ “he does not like computer” He said that he wrote a letter. He said that she went to school daily. They said that they loved their country He said that he did not like computer. PRESENT CONTINUOUS changes into PAST CONTINUOUS He said‚ “he is listening to the music” She said‚ “I am
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• To explain what marketing is • To differentiate between “needs” and “wants” • To understand the fundamental marketing concepts • To explain why and how companies learn about their customers • To describe the main tools of marketing research • To identify and comment on the four elements of a company’s marketing mix • Marketing is more than a fancy image‚ a clever commercial‚ a special contest or a discount • Name some examples of marketing questions! Marketing involves a lot of planning
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Tutorial 7: Management of Economic Exposure QUESTIONS 1. How would you define economic exposure to exchange risk? Answer: Economic exposure can be defined as the possibility that the firm’s cash flows and thus its market value may be affected by the unexpected exchange rate changes. 2. Explain the following statement: “Exposure is the regression coefficient.” Answer: Exposure to currency risk can be appropriately measured by the sensitivity of the firm’s future cash flows and the
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Direction Cosine Matrix IMU: Theory William Premerlani and Paul Bizard This is the first of a pair of papers on the theory and implementation of a direction-cosine-matrix (DCM) based inertial measurement unit for application in model planes and helicopters. Actually‚ at this point‚ it is still a draft‚ there is still a lot more work to be done. Several reviewers‚ especially Louis LeGrand and UFO-man‚ have made good suggestions on additions and revisions that we should make and prepared some figures
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Introduction: "Marketing is marketing‚ irrespective of the product or marketplace". This is a theme common to many introductory marketing texts and degree courses. The two most common exceptions cited to this proposition are buying behavior models between consumers and business buyers and the extended ingredients of the services marketing mix. While the overall sentiments of marketing hold true across product and market boundaries‚ perhaps the differences are in fact more marked? Intends to spark
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Chapter 1 4. Discuss examples of recent macro political risk events and the effect they have or might have on a foreign subsidiary. What are micro political risk events? Give some examples and explain how they affect international business. 5. What means can managers use to assess political risk? What do you think is there lative effectiveness of these different methods? At the time you are reading this‚what countries or areas do you feel have political risk sufficient to discourage you from doing
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FDI COCA-COLA Australia-based Coca-Cola Amatil Indonesia (CCAI)‚ the producer and distributor of the Coca-Cola brand for the Asia-Pacific region‚ plans to invest up to US$500 million over three to four years to maintain its business growth in the country‚ a senior executive says. CCAI finance director Stuart Comino said on Tuesday that the company would allocate 25 percent of total new investment on cooler units throughout the market‚ while the remaining 75 percent would be for manufacturing
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important questions the marketing manager must answer to design a winning marketing strategy. How does the manager go about answering these questions Chapter 1 Review Notes 1. Define marketing and discuss how it is more than just “telling and selling.” Marketing is managing profitable customer relationships. The twofold goal of marketing is to attract new customers by promising superior value and to keep and grow current customers by delivering satisfaction. Hence‚ marketing is defined as the process
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