would be using a person as a means to an end‚ which therefore violates the categorical imperative. Therefore‚ the doctor would not be morally justified in killing the patient. The ethical philosophy of Kantianism can be directly applied to the Volkswagen (VW) scandal case study. When referring
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GE2402: English for Business Communication Week 7 Supplementary Exercises _____________________________________________________ For each question‚ circle the letter (a‚ b‚ c‚ or d) which corresponds to the most suitable answer. 1. To overcome any possible reader resistance‚ you should a. make your request immediately. b. bribe your reader. c. lay a logical foundation before the request is delivered. d. state very clearly the negative consequences of not doing as you
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Volkswagen (VW) means ‘people car’ in German. It is the biggest automakers in German and second biggest automakers in the world. It founded by Ferdinand Porsche in Wolfsburg‚ Germany at 28 May 1937. Recently‚ VW has three cars in the top 10 list of best selling cars. They are Volkswagen Golf‚ Volkswagen Beetle‚ and Volkswagen Passat. Martin Winterkorn‚ the chairman of the board of management has pronouncements Strategy 2018. The Strategy 2018 is focus on positioning the Volkswagen Group to overtake
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the “PunchDub” campaign that the Deutsch LA agency developed when it took over the Volkswagen of America account. Discuss the pros and cons of the campaign and assess the way it was implemented by the agency. After reading the article on Volkswagen “Punch Dub” campaign that the Deutsch LA agency created. The primary goal of the “Punch Hub” campaign developed by Deutsch LA was to raise awareness of the Volkswagen product line in North American market. However‚ one of the challenges VW faces is
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International Marketing Plan Mission Statement and Objectives Volkswagen is based in Germany and has global distributors. Volkswagen produces different models of automobiles including compact‚ wagons‚ minivans‚ and sport utility vehicles. Team C will focus on Germany‚ the brand‚ and one specific model of vehicles‚ the classic Bug that has evolved into the Beetle. Learning Team C must determine the mission statement in regard to what the objectives are in marketing the Beetle internationally
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“Pillow Polo Unit” Pillow polo is a fast paced game that is played like the game of floor hockey indoors with a soft ended stick. There may be two or more balls in play at one time making this game very aerobic. Safety Rules The walls‚ bleachers‚ and other hard surfaces around the gym present the possibility for injury in a ‘hockey’ like unit. Because there are no side boundaries in the game (walls are in play) it would be dangerous for two or more students to race to the ball for possession
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000 jobs is one of the biggest industries and dominant employers in Germany and one of the biggest automotive industries in the world (Herbst‚ 2009). With brands like Mercedes Benz‚ Volkswagen‚ Opel‚ BMW‚ Audi and Porsche this industry is major in car manufacturing and technology. According to Taylor (2010) Volkswagen “is the No. 1 automaker in Europe‚ the No. 1 foreign automaker in China‚ and currently ranks second in Brazil”. In most cases German cars are more expensive than foreign‚ especially
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Less CO s 2 Les se mis sion s More diversity Les s co nge stio n Sustainability REPORT 2011 About this report. Contents This report contains information about the sustainability activities of the Volkswagen Group in 2011. The following pages outline the Group’s key strategic principles and present concrete examples of the activities of the various Group brands. The key sustainability indicators are set out on page 76ff. The selection of topics‚ the
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:- Volkwagen operates its own proprietary B2B e-marketplace in which its suppliers participate. What are the disadvantages to Volkswagen of not using a generic B2B e-marketplace with even more suppliers? What are the advantages to Volkswagen of developing and using its own proprietary B2B e-marketplace? Answer :- The disadvantages to Volkswagen of not using a generic B2B e-marketplace with even more suppliers is difficult for organization to search an e-marketplace for suitable
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As I start my 2001 Volkswagen Passat for the first time in 2 months‚ it clicks for a few seconds before rolling over. The back left speaker doesn’t work anymore and the button for the trunk doesn’t work anymore so I just have to use the key. All these malfunctions remind me of August 27th‚ the day my car flooded. My good friend‚ Ben Lund‚ and I just got done eating Subway and decided to go to Sioux Falls so we could get school supplies. On our way up there I get a call from my girlfriend‚ Jenna
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