SWOT STRENGTH Proton is a Malaysian national automobile manufacturer. Proton is a Malaysian car manufacturer which first started out in 1983. At first‚ parts and technology came from Mitsubishi but later on‚ as experience accumulated‚ Proton became independent even if most of the cars were still based on Mitsubishi models. Their first model was launched in 1985 which is Proton Saga. Export to other country: such as Taxi in Korea use Impian (Waja) More than 14000 of Protons cars were exported annually
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SWOT Strengths • Primark‚ being a subsidiary company of Associated British Foods‚ increased rate of growth earned 3.5bn more than double the amount in the last 5 years. (Primark 2013) contributes to the employment of more than 700‚000 workers across three continents (Primark‚ 2013). Game Changer Award in recognition of work in ethical sourcing. (Primark‚ 2012). Member of the ETI (Ethical Trading Institute). Strong link in loyalty and uniqueness to their customers. Primark has
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SWOT Lenovo As Lenovo is for a very large part a PC manufacturer (PC’s is the only segment)‚ this SWOT analysis covers the whole company. Lenovo’s objective is to protect its current strong position in their home base China and keep their large customer installed base. From a growth perspective the targets are emerging markets and expansion of the retail consumer business as well as differentiation to new products. In order to reach its objective in their home market‚ Lenovo should leverage their
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6. Strengths‚ Weaknesses‚ Opportunities and Threats STRENGTHS • Percentage penetration of fragrances and some cosmetics‚ particularly lipstick‚ is high. • Many women use more than one fragrance. • There is a high brand loyalty but a willingness to try new products. • The leading competitors are huge multinationals with the necessary resources to spend on research‚ development and advertising. • Either from vanity or insecurity‚ many consumers readily succumb
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SWOT Analysis: Strengths: Being a public company‚ FJE Limited holds much advantages pertaining to its internal strength. First and foremost management expertise and management experience have claimed to be the most precious assets and resources of the organisation. The professional background of all the directors including the two mining entrepreneurs‚ the uranium geologist Rebecca Paulka points out that they all experienced in their domain. The good decision making within the organisation could
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SWOT Analysis: Strengths • Provide solutions to easy living‚ MUJI’s products aren’t decorative or fancy by any means yet they are functional and do abide by MUJI’s ‘what you see is exactly what you get’ speech. • Their simplistic designs and ‘no branded’ products are a marketing ploy in itself; they appear honest and loyal to their customers by not deceiving them with over packaged goods‚ yet create a brand that segregates itself from others in the market. • MUJI have been successful at creating
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MARKETING MANAGEMENT CASE ANALYSIS LECTURER: Boaz K. Ingari General Motors (K) ltd An Introduction General Motors East Africa Limited was formed in 1975 and is a joint venture between General Motors Corporation (57.8%)‚ Industrial and Commercial Development Corporation (20%)‚ Centum Investments (17.8%) and Itochu Corporation (4.4%). The vehicle manufacturing plant in Nairobi assembles a wide range of Isuzu trucks and buses. It is the largest manufacturer of commercial vehicles in the Eastern
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SWOT ANALYSIS: Strength: • Excellent quality service • Good networking • More consumer oriented marketing due to ALFALAH Bank • It brings new trends in mobile technology • Worldwide roaming • Choice is high and cheaper rates • Very easy to use • Proper connectivity • Defensive strategy • Online billing system • High franchises Weakness: • No attractive advertisement on media. • Very tough competition with other mobile companieslike‚ MOBILINK‚ U-FONE‚ TELENOR and ZONG • Need to
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Weakness The downturn in the international financial crisis has compounded Australia’s tourism industry. Relevant departments recently predicted that Australia will be reduced by inbound tourists this year‚ more than 4% the past 20 years Australian tourism industry is facing the most severe blow. Australian Bureau of Statistics data released ‚2007-2008 Australian tourism contribution to gross domestic product was 3.6%‚ while this proportion was 4.7% previously. Therefore‚ the tourism industry
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elements into the arrangements and decorations of its outlets all over China. In 2003‚ KFC spent 7.6 million renminbi (equal to 900‚000 US dollars) to redecorate the flagship outlet in Beijing‚ which is also the world ’s largest KFC outlet‚ with the Great Wall‚ shadowgraph‚ Chinese kites and other traditional Chinese symbols. In the Chinese New Year of 2003‚
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