GM SWOT
MARKETING MANAGEMENT CASE ANALYSIS
LECTURER: Boaz K. Ingari
General Motors (K) ltd
An Introduction
General Motors East Africa Limited was formed in 1975 and is a joint venture between General Motors Corporation (57.8%), Industrial and Commercial Development Corporation (20%), Centum Investments (17.8%) and Itochu Corporation (4.4%).
The vehicle manufacturing plant in Nairobi assembles a wide range of Isuzu trucks and buses. It is the largest manufacturer of commercial vehicles in the Eastern Africa region with more than fifteen models. GM East Africa also retails fully built Chevrolet brands.
General Motors East Africa Limited is certified to ISO 9001:2008 (quality management system) and ISO 14001:2004 (environment management system), the best known testimonials to world class quality and environmental standards respectively. GM East Africa also meets Isuzu Japan Manufacturing System Quality Certification and complies with GM Corporation (USA) Corporate Audit requirements
GM East Africa has over 30 years’ experience in local assembly and service. Vehicles are engineered to suit local operating conditions with up to 50% local content on some models. GM East Africa continues to develop and modify designs to customer requirements.
An Ultra-modern Service Centre with state of the art equipment and skilled personnel provides our customers with additional after-sales service and support. Field service support is available in the entire Eastern Africa region from GM East Africa and its dealer network.
A Parts and Accessories warehouse services the entire region giving support to customers and dealers. Optional equipment is also available through this channel.
Key General Motors Corporation Facts
General Motors Corp. (NYSE: GM), the world's largest vehicle manufacturer, employs about 325,000 people globally. Founded in 1908, GM has been the global automotive sales leader since 1931. GM today has manufacturing operations in 32 countries and
LECTURER: Boaz K. Ingari
General Motors (K) ltd
An Introduction
General Motors East Africa Limited was formed in 1975 and is a joint venture between General Motors Corporation (57.8%), Industrial and Commercial Development Corporation (20%), Centum Investments (17.8%) and Itochu Corporation (4.4%).
The vehicle manufacturing plant in Nairobi assembles a wide range of Isuzu trucks and buses. It is the largest manufacturer of commercial vehicles in the Eastern Africa region with more than fifteen models. GM East Africa also retails fully built Chevrolet brands.
General Motors East Africa Limited is certified to ISO 9001:2008 (quality management system) and ISO 14001:2004 (environment management system), the best known testimonials to world class quality and environmental standards respectively. GM East Africa also meets Isuzu Japan Manufacturing System Quality Certification and complies with GM Corporation (USA) Corporate Audit requirements
GM East Africa has over 30 years’ experience in local assembly and service. Vehicles are engineered to suit local operating conditions with up to 50% local content on some models. GM East Africa continues to develop and modify designs to customer requirements.
An Ultra-modern Service Centre with state of the art equipment and skilled personnel provides our customers with additional after-sales service and support. Field service support is available in the entire Eastern Africa region from GM East Africa and its dealer network.
A Parts and Accessories warehouse services the entire region giving support to customers and dealers. Optional equipment is also available through this channel.
Key General Motors Corporation Facts
General Motors Corp. (NYSE: GM), the world's largest vehicle manufacturer, employs about 325,000 people globally. Founded in 1908, GM has been the global automotive sales leader since 1931. GM today has manufacturing operations in 32 countries and