Haier Slogan Contest 1） This year‚ Haier‚ the world’s leading home appliance solution provider‚ has begun to fully implement its network strategy. 2） On June 1‚ 2013‚ the Haier Group officially launched the “Power of Words” Global SLOGAN Contest. Haier is calling on global consumers to show their creativity‚ and come up with a slogan for the Haier brand. 3） The contest will last for 1 month throughout four key regions (China‚ Asia Pacific‚ the Americas‚ and the Europe/Middle East/Africa)
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Quality Management Development in Mainland China Quality Management Development in Mainland China There is a famous expert of quality management once said: “21 century is a century of quality.” Quality is the life of a company. Quality is the precondition of a company’s profit. Quality is the precondition of creating the brand of a company. So‚ the company should focus on the development of quality. Developing the quality is the only way to having a continuous development in this market
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Executive Summary The strategic problem of Haier is inconsistency between its target - to become a leading U.S. appliance brand with not typical “made in China” reputation‚ and its actions that have developed perception of Haier as a brand of comparable or acceptable quality at low price: the U.S. market entry through a niche in a price-driven category by offering products with specific features‚ pricing its differentiated product in high-end segment lower than competitors do‚ communicating its
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Student ID No.: 135118494 Supervisor: Zhang Hui Submission Date: 12 April‚ 2013 Table of Content 1 Introduction of the Haier Group 2 2 The Micro and Macro environment 3 3 The importance of marketing research 6 3.1 Importance of marketing research 6 3.2 Example and explanation of qualitative and quantitative techniques 8 4 The importance of market segmentation and the process that Haier Group may use to segment and target the market 9 5 An explanation of marketing theory supported by examples 11 5.1 Product
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Logistics Management in China: A Case Study of Haier Jason C.H. Chen School of Business Administration Gonzaga University Spokane‚ WA 99258‚ USA (509) 323-3421; chen@gonzaga.edu Binshan Lin* College of Business Administration Louisiana State University in Shreveport Shreveport‚ LA 71115. USA (318) 797-5025; blin@pilot.lsus.edu Lingli Li School of Business Administration Gonzaga University Spokane‚ WA 99258‚ USA lli@gonzaga.edu Patty S. Chen School of Business Administration
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Synopsis of the project Title: Benchmarking of non monetary benefits at Haier vis-à-vis other consumer durable companies Introduction :- Purpose/objective of the project: The purpose of the project is to do a benchmarking study so as to compare and contrast non-monetary benefits offered/provided by Haier as compared to to that provided by the industry. Target companies will include:Whirlpool‚Samsung‚Videocon‚LG‚Sony‚Godrej‚Voltas‚Onida.(The list is for illustrative purposes and may vary from
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“Excellence in Sustainability”. Marketing Business Weekly. P 262. Retrieved from: http://www.mckinseyquarterly.com/Marketing/Digital_Marketing/Chinas_Internet_obsession_2546 China Home Appliance Industry Report‚ 2009—2010 Crain. C.(2006‚ October). Haier Group capitalizes on materials research. Plastic News. 18 (31); 9. United States. Datamonitor. (2008‚ April). China—Household Appliances. Datamonitor Industry Market Research. United States. Fisher & Paykel Appliances Holding Limited Annual Report
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[pic] Unit code：MKT9104M Tutor’s name：Warren Glover Student name：Tianxiang Wang Student ID：12357271 Title of work：INTERNATIONAL MARKETING PLANNING Date：20/12/2012 Analyse According to Svend (2011)‚ global marketing can be defined to find and satisfy global customers needs better than the competition‚ and to coordinate marketing activities within the constraint of the global environment. In the essay‚ it will focus on the topic: In what kinds of ways
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（1：R&D department‚ Haier Group‚ Qingdao‚PRC‚ 266101） （2：Environmental Sci. & Eng. department‚ Tsinghua University‚ Beijing‚ 100084） yinff@haier.com / yinff3@sohu.com Ⅲ THE RECYCLING PROCESS AND PLANT Ⅰ THE STRATEGY OF HAIER On August 30‚ 2005‚ Haier was ranked Waste house appliances are in fact raw 1st of China’s Top 10 Global Brands by the materials in the wrong places. We aim to Financial Times. At the beginning of its reduce considerably the produced waste and foundation‚ Haier has managed to improve
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Whirlpool History Whirlpool is a company that has been around for 100 years. They are best known for their household appliances including washer/dryer and dishwashers. Corporations such as Whirlpool would not be able to make it without being able to analyze positive and negative aspects that help them either penetrate a market or continue in a current market. The aspects analyzed would be items out of there control. At the basic level‚ these items would include opportunities and threats.
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