asked to recommend a marketing plan for Nokia to ensure continued growth in the future. You should think about new ways in which Nokia can distribute mobile phones and create alternative revenue streams. You have agreed the plan will include: An audit of the marketing environment; This will include an overview of the internal and external marketing environment as well as an analysis of competition; A SWOT analysis; SMART Objectives; To clarify what Nokia will achieve; A clear segmentation‚
Premium Marketing Mobile phone Citation
Marketing Communication Plan for NOKIA Executive Summary This study was carried out to analysis the marketing communication plan for the Nokia smartphone. Nokia was merged by Microsoft and became a division in Microsoft called “Devices Group”. Thus‚ the study investigate both the past communication plan for Nokia‚ and the present or future plan for “Devices Group”. There are 6 sections for this essay‚ with a logical flow started with the review of marketing plan‚ followed by program situation analysis;
Premium Smartphone Marketing Windows Mobile
Summary: In this paper is amid to review the performance of Nokia in Chinese mobile phone market since 2002. A literature review about marketing research models such as 4 Ps‚ Porter’s 5 Forces‚ SWOT analyses is carried out by the author. After that‚ this paper explained the changes of market environment in last decade with competitor analyses. In addition‚ the author evaluates the market mix of Nokia. Opinions of how well Nokia did in building a strong brand is presented afterwards. Following
Premium Marketing Mobile phone Smartphone
Rebecca History 112 Fallacies and Weaknesses February 9‚ 2010 In his article‚ “Blacks Should Stop Agitating for Political Equality‚” Atlanta Exposition‚ 1895‚ Booker T. Washington said that blacks should take advantage of the new opportunities given to them rather than fight for more rights. Though he understood this tendency‚ saying‚ “… it is not strange that in the first years of our new life we began at the top instead of at the bottom; that a seat in Congress or the state legislature
Premium Political spectrum Black people Law
Strengths and Weaknesses I find writing a very neutral subject because I am not terrible nor excellent at it. I have always written enough for it to be satisfactory. Therefore‚ I believe that one of my strengths as a writer is being able to understand what I have to write about and knowing what I want to say. I question myself every step of the way‚ asking myself “ Is what I am writing‚ answering the topic that I am addressing?” However‚ with that said‚ I believe that my weakness lies in
Premium Writing Essay Paper
minimization in market share is because of its old culture which hasn’t changed with time. If we look at their product range we understand that Nokia had almost everything to be still world leader in phone industry‚ however they lost because of weak culture where every little or big thing had to go through extensive approvals. From the developments at Nokia it seems they were pioneer in smart phones as well as
Premium Smartphone Organizational structure Mobile phone
Iss. 3‚ November 2012 The Nokia and Samsung Brand Personality in China* Wendian Shi1**‚ Yanhong Luo2 and Liheng Yang2 Educational School‚Shanghai Normal University‚ shanghai‚ China 1 Educational School‚ Ningxia University‚ Yinchuan‚ China 2 Email: swd_nx@shnu.edu.cn Abstract The purpose of this paper is to study and compare the brand personality of Nokia and Samsung in Chinese situation for brand building reference. This paper investigated Nokia and Samsung brand personality
Premium Big Five personality traits Brand Factor analysis
BRAND: NOKIA: (N-81) Nokia is a world leader in mobile communications‚ driving the growth and sustainability of the broader mobility industry. Nokia connects people to each other and the information that matters to them with easy-to-use and innovative products like mobile phones‚ devices and solutions for imaging‚ games‚ media and businesses. Nokia provides equipment‚ solutions and services for network operators and corporations. SELECTION CRITERIA: To conduct the segmentation of Nokia . I am
Premium Mobile phone Bluetooth
Contents - Introduction: P 3 - Macro Environmental Factors: P 4 - Political and Legal Factors: P 4 1) Malaysian Sale Tax and Tariffs for Mobile Phones P 4 2) Labour Law
Premium Mobile phone Inflation
1. Prepare to discuss the strengths and weaknesses of the various measures of investment attractiveness as used by Euroland Foods. Will all of the measures rank the projects identically? Why or why not? i. Payback period: The advantage of the payback period: To some degree‚ we can say that the shorter the payback period‚ the less risk the investment is. So the measurement of the payback period takes into account of the risk of the investment. In addition‚ with the shorter payback period
Premium Finance Net present value Investment