smart objective of Nokia achievement
Westminster International College
Module Title: Marketing Management
Programme: BABS
Semester: Four
Academic Year Period: February 2014 – May 2014
Lecturer: Ms Reena Nadarajah
Date of Completion and Submission: 16th April 2014
Presentation dates will be scheduled later on and will be communicated once the registration period is over along with the group membership
Submission Method: Online via Turn It In
Assessment Type: Group presentation
Assignment Question:
You have joined Nokia’s marketing department in the UK and have been asked to recommend a marketing plan for Nokia to ensure continued growth in the future.
You should think about new ways in which Nokia can distribute mobile phones and create alternative revenue streams.
You have agreed the plan will include:
An audit of the marketing environment;
This will include an overview of the internal and external marketing environment as well as an analysis of competition;
A SWOT analysis;
SMART Objectives;
To clarify what Nokia will achieve;
A clear segmentation, targeting and positioning (STP) strategy;
To indicate your chosen market and how Nokia will stand out from the competition;
Proposals for each of the 7Ps;
Your report will explain how you will use or adapt the tools of the marketing mix;
Control and evaluation;
Which will show how you will measure the success of our marketing plan.
Notes
Please read the Case Study of Nokia (placed at the bottom of this document): Do further research on the company and prepare a group presentation on a new marketing plan for Nokia
Assessment requirements:
This is a group assessment. Each group will comprise of 4 to 5 members. For this assignment you are requested to develop a Marketing Plan. Each group must submit a hardcopy of the report. Each member should speak for 4 – 5 minutes
Your report must contain: (Maximum of 3500 words) a cover page the list of group members
An introduction
Main body looking at all the section
Module Title: Marketing Management
Programme: BABS
Semester: Four
Academic Year Period: February 2014 – May 2014
Lecturer: Ms Reena Nadarajah
Date of Completion and Submission: 16th April 2014
Presentation dates will be scheduled later on and will be communicated once the registration period is over along with the group membership
Submission Method: Online via Turn It In
Assessment Type: Group presentation
Assignment Question:
You have joined Nokia’s marketing department in the UK and have been asked to recommend a marketing plan for Nokia to ensure continued growth in the future.
You should think about new ways in which Nokia can distribute mobile phones and create alternative revenue streams.
You have agreed the plan will include:
An audit of the marketing environment;
This will include an overview of the internal and external marketing environment as well as an analysis of competition;
A SWOT analysis;
SMART Objectives;
To clarify what Nokia will achieve;
A clear segmentation, targeting and positioning (STP) strategy;
To indicate your chosen market and how Nokia will stand out from the competition;
Proposals for each of the 7Ps;
Your report will explain how you will use or adapt the tools of the marketing mix;
Control and evaluation;
Which will show how you will measure the success of our marketing plan.
Notes
Please read the Case Study of Nokia (placed at the bottom of this document): Do further research on the company and prepare a group presentation on a new marketing plan for Nokia
Assessment requirements:
This is a group assessment. Each group will comprise of 4 to 5 members. For this assignment you are requested to develop a Marketing Plan. Each group must submit a hardcopy of the report. Each member should speak for 4 – 5 minutes
Your report must contain: (Maximum of 3500 words) a cover page the list of group members
An introduction
Main body looking at all the section