Kingsford Charcoal Brand managers Marcilie Smith Boyle (HBS MBA Class of 1996) and Allison Warren were getting together for their weekly Kingsford Charcoal ("Kingsford") debriefing meeting in February 2001 at Clorox’s corporate offices in Oakland‚ CA. As the job-sharing brand managers for the $350 million charcoal business‚ Smith Boyle and Warren had a lot to discuss during their Wednesday "overlap" day. Both women were assigned to the brand in July 2000‚ just as it became apparent that the summer
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The focus of this paper is to examine and research the financing issues that an organization must face when going public. The team has selected Chipotle Mexican Grill‚ Inc. as the organization which has had an initial public offering in the last three years. The learning team will address registration‚ disclosure‚ and compliance issues and cost of issuance. In addition‚ the team will examine the impact on ownership control and return as well as the source and application of funds. Financing Issues
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Case Study Analysis: Kingsford Charcoal | MGMT 563 Marketing Management September 18‚ 2012 | Cheryl Banks‚ Jacqueline Robinson‚ Mabel Tsahey‚ Stephanie White | History Charcoal grilling is an American tradition that brings communities together through a shared celebration of food. An important aspect of grilling is food preparation and charcoal is used to heat and cook food. Established in the 1920’s by Henry Ford and his relative E.G. Kingsford‚ the purpose of charcoal briquettes was to
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Implementation……………………………………………………...Pg: 12 X. Evaluation and Control……………………………………………...Pg: 13-15 XI. Bibliography…………..…………………………………………….Pg: 16-19 Executive Summary FANatics Sports Bar & Grill is a new restaurant and lounge featuring a variety of boldly flavored‚ made-to-order menu items. Our restaurants create an inviting neighborhood atmosphere that includes an extensive multi-media system- which includes free Wi-Fi‚ a full bar and an
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Charcoal sales were trending down and the grilling market is very seasonal with 60% of purchases made between May 1 and Sept 1. Success was heavily driven by sales and merchandising activities. Also‚ 75% of all households in America owned a barbeque grill. COMPETITIVE ANALYSIS First‚ there is a competition at the industry level‚ between the traditional charcoal barbeque and gas barbeque. Both methods have a number of advantages and disadvantages (see Exhibit 3). It appears that they would prefer traditional
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Date: Kingsford Value Proposition | For (customer)‚ (company) offers its (product)‚ which unlike the (competition) provides the owner with (benefit). | 5Cs | 4 P’s | Customer * Barbeque Grill owners – * 80% of owners were young‚ from large and high income families * > 50% of the owners were MED-HI users * 60% of the owners were men * Popular grilling events – July 4th‚ Labor Day‚ Tailgating | Product * Kingsford Charcoal – for grilling * Invented by Henry Ford
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all walks of life and ethnicities. Whatever language a customer speaks‚ or ethnic background they are from‚ there is probably a Chipotle team member who can connect with them to walk them through the dining experience. Qdoba Mexican Grill and Moe’s Southwestern Grill have attempted to connect through customer service and experience but are not making as strong of a head wave as is Chipotle. There is truly a unique dining experience to talk about at Chipotle that draws patrons back for more. The menu
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Walking into some fast food restaurants can be exciting. As soon as you walk in you start to smell their prize winning food‚ you can feel the heat that is coming from the grills that they use to make your favorite fast foods. You can see the whole restaurant just with one look‚ there is always people ready to help you order your meal and fast service. That’s the quality’s every fast food restaurant should have and Burger King has all those. Burger King has many competitions from McDonalds to any
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Korean Grill also offers Korean style in-table barbecue for those that don’t mind working a little bit for what may be one of the best meals of their lives. John’s Grecian Delight A great little in-mall Greek deli and offering cusina antica alongside gyros‚
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1) This innovative invention is portable as it is in a pre-assembled package that weighs about 1.8 kilogrammes. i) Thus‚ making it easy to be carried around and set-up at any location we choose. 2) Unlike a normal grill‚ this stove can be used to boil‚ bake‚ fry and of course‚ grill whatever types of food we want. i) Hence‚ we are no longer shackled by just one method of cooking since everyone can have the freedom to diversify their cooking styles. C) Last but not least‚ the stove is an environmental-friendly
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