ETHICS IN MARKETING MINI-CASE STUDIES Read the 4 mini-cases below. For each case answer the following questions: 1. What are the relevant Facts? 2. What are the ethical Issues? 3. Offer your opinion on what actions should be taken. Case Study 1 Incredible Shrinking Potato Chip Package Topic: Cost vs. price vs. value issues Characters: Julie‚ Brand Manager for potato chips at a regional salty snacks manufacturer Dave‚ Marketing Director for the regional salty snacks manufacturer
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How to choose a case for teaching What is a case How to analyze a case How to discuss a case 3 To draw up case studies‚ it is first important to understand its various aspects. For an effective case study‚ one must first understand the principles of a case. It is important to understand what a case is‚ the types of cases there are and their purposes. Following this understanding‚ the methods of analyzing and discussing cases must be explored. After mastering these skills‚ The
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Summer Internship Report On STUDY OF DEPOSIT MOBILIZATION IN STATE BANK OF INDIA [pic] Submitted in the Partial fulfillment of the requirement of the degree of Post Graduation diploma in Management By Lakshmi K.S Reg No. DSBSPGDMA09023 Under the guidance of Company Guide Faculty Guide Mr. Ramananda Prof. K.V. Ramanatham Branch Manager DSBS SBI
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“A STUDY ON THE MANAGEMENT OF NON-PERFORMING ASSETS IN THE FEDERAL BANK LIMITED.‚ CHENNAI” ORGANIZATION STUDY Submitted to MAHATMA GANDHI UNIVERSITY‚ KOTTAYAM In partial fulfilment of the requirement for the award of the Master’s Degree in Business Administration (MBA) (2010-2012) By ANJU ELIZABETH JOY Reg. No: 21770 RAJAGIRI COLLEGE OF SOCIAL SCIENCES RAJAGIRI P.O.‚ KOCHI-683104 1 DECLARATION I ANJU ELIZABETH JOY hereby declare that this report titled ―A STUDY ON THE MANAGEMENT
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Case Study 1 Richard is determined to do well in school "this time around." He tried school several years ago‚ but he didn’t take the time to learn how to study or how to be prepared. In frustration‚ he quit. Richard is a strong reader‚ so he wasn’t bothered by the fact that this time most of his classes have considerable amounts of reading. The method he decided would work best would be to take notes and to spend most of his time studying from the notes. He would copy as much of the information
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even more consumers into the fold. Coke has its everything to make their business bigger and bigger. QUESTIONS: 1. Describe the various IT- enabled initiatives discussed in this case study and categorized them as either above-the-line‚ below-the-line‚ or some combination of the two. ANSWER: From the case study paragraph two‚ ‘a multitude of IT systems are constantly churning in the background‚ not only keeping the organization running‚ but also keeping it running ahead of the competition.’
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Reflection Paper This semester I was able to do a case study on a 5 year old girl named Bentley. The study lasted for about 5 weeks and I enjoyed every piece of it. My goals going into this case study was to understand how Bentley grows‚ her developmental milestones‚ and how she recognizes and responds to her everyday life. Some of the benefits of what I saw were some of her strength and weakness I learned a lot about Bentley’s physical development. Bentley loves to play outside with her friends
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Case Analysis # 4 -- Elaine Decides to Try Her Hand at Investing Elaine Tolbert is a 28-year-old management trainee at a large chemical company. She is single and has no plans for marriage. Her annual salary is $34‚000 (placing her in the 15 percent tax bracket)‚ and her monthly expenditures come to approximately $1‚500. During the past year or so‚ Elaine has managed to save around $8‚000‚ and she expects to continue saving at least that amount each year for the foreseeable future. Her company pays
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Chapter 2 Case Study: The Bill and Melinda Gates Foundation 1. What do you think Bill and Melinda Gates’ personality traits are for each of the Big Five Dimensions? Compare the two. Answer: Traits are distinguishing features‚ or characteristics or properties of an individual. The chapter discusses the Big Five Model of Personality traits and uses it as an accepted guide to classify personalities. Both Bill and Melinda Gates possessed various aspects of each category listed within the realm
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POM 601 Operations Management Case Study Questions Maria Yee‚ Inc. Read the case study and then spend time browsing mariayee.com. You will also need to research additional material related to Maria Yee‚ Inc.‚ as well as Ikea‚ the Forest Stewardship Council‚ etc. Answer the following questions: 1. Research and attempt to assess the corporate culture at Ikea. Does the culture at Maria Yee‚ Inc. appear to be different than the culture at Ikea‚ or are the two cultures similar? 1. Which
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