2010). McDonald’s retails more than 32.000 restaurants in 118 countries. According to the company reports these restaurants serve approximately 50 million burgers each day. McDonald’s is one of the world’s most well-known and valuable brands. McDonalds serves the world some of its choice after foods such as The Big Mac‚ McChicken Sandwich and Chicken McNuggets. This is one area that differentiates the company from other fast-food restaurants. The attitude of the organization towards work and standards
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SayMcDonald’s?The business began in 1940‚ with a restaurant opened by siblings Dick and Mac McDonald in San Bernardino‚ California. Their introduction of the "Speedee Service System" in 1948 established the principles of the modern fast-food restaurant. The original mascot of McDonald’s was a man with a chef’s hat on top of a hamburger shaped head whose name was "Speedee"‚ which was eventually replaced with Ronald McDonald in 1968. The present corporation dates its founding to the opening of a franchised
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groups. Today the country is comprised of more than 80 ethnic groups and as many languages. (Central Intelligence Agency‚ 2006) This diversity and a major boost in tourism are appealing factors to a business with multicultural capabilities such as McDonalds. Ethiopia is almost twice the size of Texas and has an estimated population of 74 million. Addis Abab has a population of about 3 million and is the most diverse city in Ethiopia. The Amhara and the Oromo with over 65% constitute the majority of
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customer’s bank account. Customers can use the cards‚ instead of cash‚ to make their food purchases. Corporate goals for smart card implementation include cost savings in relation to money handling‚ reduced shrinkage‚ and increased loyalty through incentives and premiums. Smart cards eliminate the need for merchants to communicate with banks for authorization of purchases. McDonald’s is testing this technology at 870 restaurants across Germany. A payment system lets customers pay for goods using
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O Fast-food chains like McDonald’s cultivate customer loyalty by offering similar experiences at all their stores. Discuss how much you think McDonald’s can let franchise owners in international locations experiment before it risks losing the consistency it relies on for its competitive advantage. McDonald’s is the world’s largest chain of hamburger in the fast food business‚ so it is not a surprise that its brand develop customer loyalty. Being from Africa‚ I rather take the example on
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Dear Ms. Ramirez‚ We are happy to present the Palm Beach International Airport (PBIA) Authority with this proposal to bring McDonald’s to the new Terminal M. McDonald’s is an industry leading fast food restaurant dedicated to providing great customer service‚ maximizing PBIA’s rent revenue‚ all while giving back to the community through a number environment and community outreach programs. Upon receiving acceptance of this proposal‚ we can start construction immediately. McDonald’s will
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Customer service | Customer-Centric | An introduction on how to provide superior customer service skills. | | | | An informational essay on how to provide superior customer service using these seven skills: The right attitude‚ Understanding the customer’s needs‚ Clear communication‚ Dealing with difficult customers‚ Business telephone etiquette‚ Customer service and technology‚ and Serving diverse populations. The essay provided also uses examples of these situations and may include
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(Later‚ we’ll consider dimensions and concepts that are common to organizations.) Since McDonalds is a company which means it has a lot of employee who are working together to achieving a certain goal than it is considered an organization. McDonalds is the largest chain of fast food restaurants in the globe. McDonald’s restaurants are found in 119 countries around the world that serves nearly 47 million customers per day. It has more than 31‚000 restaurants worldwide‚ and employee over 1.5 million
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INTERNS: Sam Garousi Sadegh Habibi Amir Izadpanah Ramez Gabra Main Issue: By looking over McDonalds recent financial statements‚ should Blue Sky Portfolio Management consider McDonald’s as a possible investment in the near future? Recommendation: Investing in McDonald’s industry is a decent option that Blue Sky Portfolio Management can take in to consideration. Analysis: In McDonalds it can be seen that operating margin is increasing in the past two years. This would show that the McDonald’s
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EXECUTIVE SUMMARY Marketing is a procedure of attracting prospective customers and consumers in your products and services. However the crucial word in the above sentence is “procedure "‚ hence marketing incorporates researching‚ advertising‚ selling‚ and distributing your products or services. Hence we planned to focus on one of the best known brands worldwide‚ McDonald’s Corporation. The following executive summary presents the key marketing aspects of McDonald’s Corporation and should be read
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