MARKETING MANAGEMENT ICA 1 PROJECT TITLE: Converse Table of Content Table of Content 1 Executive Summary 2 Company Profile 2 SWOT Analysis 3 Marketing Offer and Philosophy 4 Target Customer Segment(s) and their Needs / Demands 5 Competitors Analysis 5 Marketing Strategies (4Ps) 7 Strengths & Weakness of Marketing Strategies 8 Recommendations / Suggestions for Improvements 9 Conclusion 9 Appendices 11 Executive Summary Included in the company profile
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Company Perspectives: The Company ’s marketing strategy is targeted on the Converse All Star brand‚ which is positioned as the American performance brand with authentic sports heritage. The company believes that there are significant opportunities to build the brand‚ which commands high consumer awareness generated by reason of its 95-year history. The company ’s consumer research has become an integral part of its product development‚ advertising campaigns and in-store point of purchase materials
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for discussion 1. What are the needs‚ wants‚ and demands that Converse costumers demonstrate? Differentiate these tree concepts. Converse costumers need shoes. They need shoes for safety reasons and to be properly clothed‚ everyone needs shoes. What the costumers want are converse shoes which has one of the widest range of customers from the average Joe like me to one of the hottest celebrities like Lil Wayne. Then what most costumers demand a shoes that can benefit them in more than one way
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electors‚ which are electors who cast an Electoral College vote for someone other than the person pledged. Currently‚ twenty-four states have laws punishing these electors; however‚ when electors gain their position they have to take an oath. Another drawback is the possibility of electing a minority President. The only way for this to happen is if the country was divided politically and if the minorities name was heavily concentrated in only the states it needed to win. I think that the Electoral College
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Converse: Shaping the Customer Experience They dominated the basketball courts – both amateur and professional – for more than forty years. The first U.S. Olympic basketball team wore them‚ and Dr. J made them famous in the NBA. Punk rocker Joey Ramone made them standard issue for cult musicians; indeed‚ Kurt Cobain even donned a pair when he committed suicide. Today‚ a broad range of consumers‚ from the nerdiest of high school students to A-list celebrities‚ claim them as their own. What are
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Converse one of the most popular brand shoes in history was created in 1908 in Malden Massachusetts. From the beginning‚ Converse campaign ad was aim toward basketball players and their fans. With their signatures shoes known as the Chuck Taylor All Star‚ Converse had the first basketball player working for them as a salesman. As time went by‚ the company needed a new direction for the new era coming with other competitor like Nike‚ Adidas and Reeboks gaining a share of the market.” Converse had
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Understanding needs as states of felt deprivation‚ not created by marketers but basic parts of the human makeup‚ I can say that converse customers demonstrate the individual need of self-expression‚ authenticity‚ creativity‚ empowerment‚ choice‚ individuality‚ freedom. They also demonstrate the underlying need that people have to entertain themselves Although converse clients need to find a way to self-express and entertain themselves‚ they want to step around an assembly line comprised of clearly
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Marketing(MKT333) Ms. Susan Carder Dec. 20th 2014 Case Study#3 Converse 1. How would you define the needs‚ wants‚ and demands of the Converse customer? Needs lead to wants‚ wants lead to demands‚ demands lead to perception. Consumers want stylish shoes‚ so they demand that they be affordable. A need is a state of deprivation‚ and some needs according to Maslow’s Hierarchy of needs are more crucial than others‚ in this case Converse customers need shoes to protect their feet‚ this is a basic need
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Additionally‚ cultural benefits are an unquestioned advantage. As for me I am a theater addict and try to never lose an opportunity to watch some performance at the theatre when I have a chance to stay in a big city. What are the least attractive aspects of city living? Considering transport systems cities are not attractive places to live. Getting somewhere during rush hour is very stressful. Night clubs and casinos can cause different addictions like gambling or drugs. What are advantages of living
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Global Resources The distribution of natural resources like oil and gas are unevenly distributed across the world (Stutz‚ 2007). This essay will explain where the majority of oil and gas is located. Thereafter‚ the focus will be on the benefits and drawbacks of countries that are dependent on oil/gas. Finally‚ a conclusion will be given which sums up the most important factors. Allocation Oil/Gas The majority of the oil reserves are located in the Middle East. An estimate of 65% of the total
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