the focus of this paper. The main purpose of this study is to examine how Hilton Hotels builds a relationship with its customers‚ how it improves the added value to retain customers and what should be improved under the context of value chain to improve the better services in order to effectively deliver customer satisfaction and exceed their expectation. The paper will start from providing brief information about Hilton Hotels and then move on to analyse and discuss the key issues. About Hilton
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Information Technology and quality customer service: How is this achieved at the County of San Bernardino? In times past quality service was not important to managers and staff that worked for the County of San Bernardino. However due to the proliferation of corruption and mismanagement taxpayers are demanding more for their dollar. It is a known fact that when local government is run efficiently more people can be put to work. The money saved from this can in turn be used to benefit the local
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HOW SMALL BUSINESS BUIDS RELATIONSHIP WITH its CUSTOMERs – A CASE OF TOP CURLS BEAUTY SALON- ACCRA‚ GHANA. Introduction According to Gronroos (1997)‚ marketing in relational terms means “To establish‚ maintain and enhance relationships with customers and other partners‚ at a profit so that the objectives of the parties involved are met. This is achieved by mutual exchange and fulfillment of promises”. As to whether a business will profitably benefit from investing in relationship with its
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of customer relationship management 1.1 introduction 1.2 data warebouses case study 1.3 customer contact 1.4 organizational implications 1.5 the payback 1.6 value for the customer case study 1.7 value for the company case study 1.8 buzz‚ not buzz-word 1.9 social customers relationship management chapter 2 how to manage customer relationship 2.1 sponsorship & leadership 2.2 customer profitability management 2.3 customer context & customer intimacy
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THE RELEVANCE OF INFORMATION TECHNOLOGY IN BUSINESS 1. How can information technology support a company’s business processes and decision-making‚ and give it a competitive advantage? One could imagine how inefficient and ineffective a business processes would be without the aid of current information technology. Processes will take time to provide the output needed from any type of business. Speed is the key to all the business processes of today. The need of a business to adapt to the
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Information System and Management Strategy of Customer Relationship Management Zhong-hong Sun 1 The Computer Center‚ Lu Dong University‚264025‚Yantai sun_zhonghong@sina.com Abstract This report explores CRM’ s implication on information‚ business strategy‚ as well as an issue which will influence successful implementation of CRM . Furthermore‚ this report analyzes factors which will barrier or promote information flow within organization. Through facilitating information flow across organization
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CUSTOMER RELATIONSHIP MANAGEMENT IN MARKETING FINANCIAL SERVICES (A CASE STUDY OF UNIBANK GHANA LIMITED) ABSTRACT Customer relationship management is a customer focused business strategy that dynamically integrates sales‚ marketing and customer services‚ in order to create and add value for the company and its customer. Consequently‚ the research project addresses problems of customer relationship management in the banking industry. Some of the problems are in the past few
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Role of Information Technology in Relationship marketing By : Krishna Vaghela Role of information technology in Relationship Marketing The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself." - Peter Drucker “ Abstarct: In today’s market customer is king and every activity gives centre place to the customer because this is time to make your business customer oriented. RM is defined as the identification‚ establishment‚
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Introduction Customer relationship management Customer relationship management (CRM) is a system for managing a company’s interactions with current and future customers. It often involves using technology to organize‚ automate‚ and synchronize sales‚ marketing‚ customer service‚ and technical support. The purpose of customer relationship management is to extend the management‚ and improve the competition capability of the enterprises. The Real estate sector is rapidly growing. Forward-thinking
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importance of tech in business the last two decades have marked an enormous increase in the number of home computers. With it‚ computer owners have invariably taken to entrepreneurship in many varied fields. Thanks to the growth of technology‚ computers and the Internet‚ new methods have been developed for processing everyday business activities easily. Without the advent of technology‚ routine tasks would otherwise have taken and enormous amount of time and specialization. Undoubtedly‚ the computer
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