Steven D. Levitt and Stephen J. Dubner’s article‚ “SuperFreakonomics: What Should You Worry About?” is a piece that explains what we as humans worry about that aren’t as big of a deal as we think. Levitt and Dubner claim that we are terrible at assessing risk and that we focus more on things like shark attacks and lightning strikes versus things like heart disease which has a more likely chance of doing harm to us. Economics is a key term that they use to explain how we can assess the risks that
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What Do Marketers Do? Introduction to Marketing Consumers are continually faced with an array of products‚ services and offers in their daily lives. For this reason‚ the need for marketers has become more crucial for businesses across the globe if they intend to survive in this competitive day and age. But what exactly does this role entail? This essay will aim to briefly touch on the key aspects that manifest this diverse occupation by examining firstly their involvement in market research‚ implementing
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What is “functional product”‚ and what is “innovative product?” We can use the nature of product demand to classify whether a product is a functional product or an innovative product. With different product characters‚ supply chain management method that managers should choose will also be varied. Functional products are products that people buy in wide range of retail outlets‚ and those products have more stable and predictable demand‚ as well as long life cycles. For example‚ most of
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PRODUCT-PROCESS MATRIX The product-process matrix is a tool for analyzing the relationship between the product life cycle and the technological life cycle. It was introduced by Robert H. Hayes and Steven C. Wheelwright in two classic management articles published in Harvard Business Review in 1979‚ entitled "Link Manufacturing Process and Product Life Cycles" and "The Dynamics of Process-Product Life Cycles." The authors used this matrix to examine market-manufacturing congruence issues and to facilitate
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Unit 3‚ assignment 3 Marketing Mix Marketing mix for portable wireless phone chargers. Target audience is teenagers with mobile phones. Used to recharge phones when out‚ without phone wires. The marketing mix combines strategies to be able to achieve objectives and satisfy a customer’s needs and wants. It is made up of the 4 P’s; Product‚ Place‚ Price and Promotion. Each P makes up a section to create a bold and strong marketing mix. Product The product is a wireless phone charger called WireCharge
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SWOT Analysis: Swot stands for strengths‚ weaknesses‚ opportunities‚ and threats. The SWOT analysis will assist CanGo understand the opportunities that are obtainable and what threats may have an effect on its business. Before moving onward with new ventures CanGo needs to evaluate the arrangement they currently have in the market. Performing a SWOT analysis technique would be very beneficial at this point and will serve as the baseline to elaborate on a strategic plan for the organization.
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article “Do Video Games Kill?” author‚ Karen Sternheimer‚ brings up an interesting and controversial subject about video games. “If we want to understand why young people‚ particularly middle class or other stable environments‚ become homicidal‚ we need to look beyond the games they play.” Sternheimer starts her article by giving an example of the video game “Doom” that became a target for critics. Shooting at the schools in Kentucky‚ Oregon‚ and Colorado were most probably caused by video games. The
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According to a few people‚ violent video games should be banned. I am against them. Violent video games would be all of them. Mario... Zelda... Call of Duty... Pokemon. I stand that instead of banning violent video games‚ ban mental patients and kids (younger then the M rating). Many people have many studies that contradict others. Parents should not allow children to play video games if they have home work. If Call of Duty wants me to buy a gun (witch I can’t) and go shoot some one
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biggest problems facing our society in the new millennium. There are many reasons behind and many people blame that it is mostly due to the overload of violent mass media. Many researches have been done on this topic trying to answer this question. Contributing factors to the problem include violent television programs‚ movies‚ comics and online video games [Chilton: 1999]. A recent research done by four national American health organizations namely American Medical Association‚ American Academy of Pediatrics
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figure out what sets the great managers stand out from the average ones‚ the journal article is written. In addition‚ this journal article provides the readers‚ especially managers with the meaningful knowledge on what great managers actually do‚ the advantages of their behavior and how they achieve that. In a word‚ the journal article is written in an attempt to offer people the knowledge on the behaviors and strategies of great managers and the benefits coming from their measures. What great managers
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