Case 1-3 Coke and Pepsi Learn to Compete in India 1. As far as I am concerned‚ there are three specific aspects of the political environment have played key roles: 1) As mentioned in the case‚ Indian government viewed as unfriendly to foreign investors. Outside investment had been allowed only in high-tech sectors and was almost entirely prohibited in consumer goods sectors. 2) Based on Indian laws‚ outside investment cannot use their original brand name. For Coca-Cola‚ they attempted
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INTRODUCTION In today’s era there is lots of competition in market because of which a clear differentiation is required to place your product in the market. Here marketing communication comes in a picture which enables the marketer to promote their product in a much better way. Marketing communications is nothing but the science and art of communicating information that the company wants to tell to the public. The information could be related to the marketing of a product‚ talk about a new product
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Dr. Pepper Snapple Group‚ Inc. (DPS) is an integrated beverage brand owner‚ manufacturer‚ and distributor of non-alcoholic beverages in the U.S.‚ Canada‚ and Mexico and the Caribbean. Their headquarters is in Plano‚ Texas‚ and Dr Pepper Snapple Group‚ Inc. is a leading provider of flavored carbonated soft drinks and non-carbonated beverages. They have built their success through strategically acquiring beverage brands and then building them into leaders in their category. Examples of their notable
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1 Analysis of the U.S. soft drink industry‚ based on the competitive forces model of Michael Porter. In the soft drink industry the entry of new competitors depends on the barriers to entry that are present‚ and also the reaction from existing competitors that the entrant can expect. I will now analyze the six major sources of barriers to entry the soft drink industry. Economies of scale deter entry by forcing the entrant to come in at large scale and risk strong reaction from existing firms
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1 1. Why is the soft drink industry so profitable? An industry analysis through Porter’s Five Forces reveals that market forces are favorable for profitability. Defining the industry: Both concentrate producers (CP) and bottlers are profitable. These two parts of the industry are extremely interdependent‚ sharing costs in procurement‚ production‚ marketing and distribution. Many of their functions overlap; for instance‚ CPs do some bottling‚ and bottlers conduct many promotional activities
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Coke and Pepsi Learn To Compete in India 1. The political environment in India has proven to be critical to company performance for both PepsiCo and Coca-Cola India. What specific aspects of the political environment have played key role? Could these effects have been anticipated prior to market entry? If not‚ could developments in the political arena have been handled better by each company? Answer The political environment have played key role as follow: - Indian government viewed
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Spenser Garrison Strategic Management 3/17/10 Case 1: Cola Wars Continue: Coke and Pepsi in 2006 The soft drink industry is very competitive for all companies involved. Recently the competition between established firms has only increased with the market nearing its saturation point. All companies in the industry‚ especially those thinking about entering‚ have to think about Porter’s 5-Forces model and the pressures it outlines; rivalry among establish firms‚ risk of entry by potential
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Company (Coca-Cola) is a leading manufacturer‚ distributor and marketer of Non-alcoholic beverage concentrates and syrups‚ in the world. The company owns or licenses more than 400 brands‚ including diet and light beverages‚ waters‚ juice and juice drinks‚ teas‚ coffees‚ and energy and sports drinks. The company operates in more than 200 countries. Approximately 74% of its products are sold outside of the US. The company is headquartered in Atlanta‚ Georgia and employs 71‚000 people as of September 2008
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“CASE STUDY: DR PEPPER/SEVEN UP INC-SQUIRT BRAND” PREPARED BY:- MOHD AZMAN BIN MOHD YUSOFF (2011512659) MOHD KHAIRUL FAIZAL BIN IBRAHIM (2011199541) MOHD HASRUL BIN CHE HASSAN (2011999795) PREPARED FOR:- ASSOCIATE PROFESSOR DR YEOP HUSSIN BIDIN 1.0 Introduction Squirt is a brand of grapefruit flavored soda that has seen flat growth in recent years. While it is still the best selling brand of grapefruit flavored soda in the U.S. market‚ it has recently
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Description The soft drink industry is concentrated with the three major players‚ Coca-Cola Co.‚ PepsiCo Inc.‚ and Cadbury Schweppes Plc.‚ making up 90 percent of the $52 billion dollar a year domestic soft drink market (Santa‚ 1996). The soft drink market is a relatively mature market with annual growth of 4-5% causing intense rivalry among brands for market share and growth (Crouch‚ Steve). This paper will explore Porter ’s Five Forces to
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