TO DETERMINE THE LEVEL OF CUSTOMER SATISFACTION IN DAYSTAR UNIVERSITY CAFETERIA A project submitted to the School of Business and Economics in partial fulfillment of the requirement for the course Research Methodology BUS 213X Daystar University Nairobi‚ Kenya By Mark Reuben Gathigi 08-1064 November 2012 DECLARATION In presenting‚ this research in partial fulfillment of the requirements of the course code BUS 213X – Research Methodology from Daystar University‚ I declare that this
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habits in Starbucks Terms of Reference 1. This study aims to investigate the reasons for the consumer’s loyalty to a brand. Reason is through the brand product sales and service process. A coffee shop so will directly affect the consumer behaviour. 2. Research of consumers ’ consumption psychology and consumption behavior‚ and analysis of various influencing factors. Consumer psychology and consumer behavior reveals the change law of consumer behavior. The research involves the Starbucks Company
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Starbucks Systematic approach • Encapsulated‚ local approval‚ focus externally (society)‚ social‚ sociology‚ 1990s Understanding external environment 1. Remote and industry environment 2. Customers and markets PESTEL Typical change drivers 1. Homogenisation of customer needs and preferences across markets 2. Development of global supply‚ distribution and communication channels 3. Gain competitive advantage through economies of scale‚ supply chain improvements‚ sorucing lower costs
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Starbucks Josh Thomas LCSC October 18‚ 2012 Abstract This paper looks at Starbucks history and evaluates its current financial situation. Their sense of community‚ responsibility and social awareness has made Starbucks the company that it is today. Starbucks has adopted a unique culture that is hard to duplicate by other organizations. As stated on their website‚ the company’s vision is to establish Starbucks as the most recognized and respected brand in the world. The ideals‚ along
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Starbucks Corporation Annual Report “Starbucks is the premier roaster and retailer of specialty coffee in the world. Starbuck’s goal is to become the leading retailer and brand of coffee in each of its target markets by selling the finest quality coffee and related products‚ and by providing each customer a unique Starbucks Experience. The company’s mission is to inspire and nurture the human spirit – one person‚ one cup and one neighborhood at a time” (H. Schultz‚ (CEO) Starbucks Corporation‚ 2010)
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than they used to? * Premium products Customers are willing to pay this high price in order to receive The Starbucks Experience‚ in which “we’re not in business of filling bellies‚ we’re in the business of filling souls”. * Anytime‚ anywhere By opening new shops‚ Starbucks allows people to reach their stores anytime‚ in the shortest distance. It seems that there are not many places left without Starbucks. * Food offerings: Starbucks add in their menu everything from Krispy Kreme
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years to recover from their loss. The importance of the Europe’s population decline from the black plague it resulted in a better and cheaper value on the labour. In 1381 it was followed right after that value to increase it caused the peasants to revolt and the farming to change. As the farming started to change and it caused the small landowners to become bigger land owners. This caused the larger land owners to have to pay the peasants even more just so they can stay on due to low unemployment
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Starbucks started in 1971 and by creating a cozy third place to customers beyond home and work and offering a slightly higher price yet fine quality coffee‚ within 25 years‚ it had opened just over 1000 stores. In order to maintain its leadership position‚ Starbucks had continued pursuing growth opportunities by selling Starbucks products through mass distribution channels and expanding its retail footprint. Along with the rapid expansion and success‚ Starbucks has encountered financial downturn
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3 Objectives: 3 Measures: 3 Targets: 4 Initiatives : 4 Internal business process perspective 6 Safe & sustainable 6 Operational Excellence 6 Focus on customer 7 Where people make the difference 7 CustOmers Perspective 9 More CustOmers 9 CustOmers loyalty 9 LOWEST price 10 On Time Flight 10 CUsTOmers SAtifaction 10 Resume 11 conclusion 12 introduction Firstly‚ the balanced scorecard was considered as a measurement tool‚ however at the present time it is been
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International Marketing Strategy of STARBUCKS Corporation “We’re not in the coffee business serving people…We’re in the people business serving coffee.” Introduction • Is an international coffee and coffeehouse chain based in Seattle‚ Washington. • Is the largest coffeehouse company in the world‚ with 17‚009 stores in 55 countries‚ including over 11‚000 in the United States‚ over 1‚000 in Canada‚ over 700 in the United Kingdom‚ and over 150 in Turkey. • Sells brewed coffee‚ espressos
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