BMW-campaign for introducing Efficient Dynamics in Hungary‚ 2009 Executive Summary The campaign introduced the new Efficient Dynamics technology of BMW by creating the team “BMW Team Hungary with Efficient Dynamics” and participating on long-term races to make customers know and understand the real advantage of the technology: that low fuel consumption and emissions combined with out-standing performance leads in success by competing even vs. sport cars positioned on a much higher level. The campaign
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Scott Zesch in his chapter 4 “daughters of the sun and moon” is trying to explain the condition of Chinese women in late 19th century living in Los Angeles society. He shows how Chinese women were treated during that period and in my point of view‚ in this chapter he provides insight of how Chinese women who immigrated to America and live here with America’s beliefs and reactions towards them‚ and how they made differences between them and the other white people in the society. The emphasis of the
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Why do people spend time worrying about things in the past‚ when they have so much future ahead of them? In the award winning novel‚ Walk Two Moons by Sharon Creech‚ a mysterious note is dropped off on the Winterbottom’s front porch: “In the course of a lifetime‚ what does is matter?” Through this metaphor‚ this message is trying to reveal to people that they should not fret the things in life that won’t matter in a few days‚ months‚ or the course of a lifetime. Even thinking about events that occurred
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French Film Noir: Touchez pas au Grisbi and Ascenseur pour l’échafaud Azaria Wassyihun Film Noir is often regarded as a uniquely American phenomenon. The particular context these films were produced in‚ marked by the post-war period‚ infused these films with a unique style Hollywood had never encountered before. America might have been the adequate setting for this unique phenomenon to occur‚ but film noir would not be the same without it’s international aspects. Famous Austrian born directors
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The theme of time again makes another appearance at the commencement of this stanza‚ “stars rain sun moon” (this is an example of repetition) before going back to the idea of children and the theme of the cycle of life. The next line holds an example of paradox with the line “how children are apt to forget to remember”; this accompanying the symbol of passing time signifies how as children grow up‚ they forget to see the small things‚ to notice the minute details‚ and as a result grow into adults
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BMW Hypothetical Marketing Plan for New BMW 4 Series Coupe All facts and figures contained in this plan are guesstimates based on general industry knowledge By: James McCarthy Executive Summary BMW has seen a flattening and fall off in 3 Series coupe sales in the US while competitor offerings in the category have been growing at double digit rates. New offerings from Cadillac‚ Audi and Mercedes may have had an impact on our key 3 Series product line sales. The competitive products are the best
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THE BMW COMPANY PROMOTION/PRIZE AWARD DEPT BMW AVENUE STAMFORD BRIDGE LONDON‚ SW11 5W UNITED KINGDON Your E-mail ID has won Prize money and new model BMW JEEP. The Board of Directors‚ members of staff and the International Awareness Promotion Department of the BMW Automobile Company‚ wish to congratulate you on your success as one of our TEN (10) STAR
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APRIL ‚ 2010 CASE 7: LAUNCHING THE BMW Z3 ROADSTER Shift in Marketing Strategy The introduction of the Z3 Roadster provided BMW’s marketing team the exciting opportunity‚ not only to promote a great new product‚ but to change their entire corporate image. The Z3 appealed to a new target market; and the marketing approach needed a shift from traditional to non-traditional. Z3’s target market was defined in psychographic terms‚ as opposed to the more traditional demographic terms. Potential
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Chapter Case 4 Synopsis-Daimler/BMW Zipcar is a business that provides car-sharing programs for people in major‚ urban cities like Tokyo‚ New York and London. Zipcar allows people to borrow cars for designated times as needed. In some cases it may be borrowed for 30 minutes‚ some cases can be several days. Young professionals are eagerly participating in these programs because it allows the convienience allowed in owning a car without the long term cost. Car-sharing businesses have seen a
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BMW Z3 is the first BMW car which is being manufactured in North America which has not been a very big market [roughly around 16%] for BMW because of the inability of the American customer to associate with a foreign brand. Therefore the sales and marketing approach of BMW Z3 will lay the foundations of the future of BMW brand in America. Their phase I was a success‚ and they had two months between the launch and the product availability to further ingrain their brand image in the hearts of the Americans
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