1.0 INTRODUCTION I as a Marketing Executive from 7 Eleven Company had given a task to conduct a marketing audit. I prepared a discussion paper which covers the topics such as appraising the processes and techniques used for auditing the marketing environments and applying organizational and environmental auditing techniques in a given situation. “The marketing audit is a basic part of the marketing planning process. It is conducted not only at the beginning of the process‚ but also at a series
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Fall of SUBHIKSHA Retail Subhiksha with a pioneering approach and giving new definitions to the retailing ventured into the Indian retail industry. Since‚ their predecessors are already existed and doing well in the market‚ they had to come up with an innovative approach to compete with them. They have made an extensive research on customer behavior and found that offering the branded goods at a lower price than their competitors could make them stand in the competitive retail industry. In
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Social Media Marketing in Singapore’s Online Retail Industry Prepared for: Yoichi Endo Chief Executive Officer Adastria Holdings Co. Ltd. Prepared by: Yeung Su Hui Annabelle Head of Marketing Adastria Holdings Co. Ltd 06 March 2015 Executive Summary In the midst of intense competition faced by the online retail industry and challenging operational factors‚ Lowrys Farm has decided to shut down its brick-and-mortar stores and shift its operations to an online store. However‚ to build an online
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Journal of Retailing and Consumer Services 20 (2013) 400–407 Contents lists available at SciVerse ScienceDirect Journal of Retailing and Consumer Services journal homepage: www.elsevier.com/locate/jretconser A model of consumer’s retail atmosphere perceptions Steven W. Rayburn 1‚ Kevin E. Voss n Spears School of Business‚ Oklahoma State University‚ Stillwater‚ OK 74078‚ United States a r t i c l e i n f o a b s t r a c t Available online 12 February 2013 The authors propose a new model of
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SECTION IV. MARKETING STRATEGY Promotion Promotional Strategy: The promotional strategy will depend on the four elements of the promotional mix. According to Lamb‚ et al.‚ (2012)‚ a company’s promotional strategy is their use of the elements of promotion: advertising‚ public relations‚ personal selling‚ and sales promotion. (p. 249). The prototype will be marketed to persuade and convince consumers of the advantage of purchasing the new product from Levis Strauss. Levis Strauss will advertise
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Affect of Olympics on UK’s Retail sector The Olympics and its Impact on UK Retail Introduction: In 2012‚ the UK hosted the Olympic Games‚ running from July 27 to August 12‚ 2012 and the Paralympics Games from August 29 to September 9‚ 2012. This report focuses on the impact this major international event will have on United Kingdom retail (Including Clothing‚ Super Market‚ Food Sector) both during the Games and long term‚ and how retailers can exploit the opportunities. Example: Clothing
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Executive Summary This analysis studied financial information of three multinational corporations in the retail industry‚ Ralph Lauren‚ American Eagle‚ and Gap. This examination is predominantly and analysis of Ralph Lauren and American Eagle‚ and it compares its financials and performance to that of Gap. In order to reach a decision on which firm my company should invest in; we recreated and cleaned both company’s financial statements followed by an analysis using key financial ratios and metrics
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THE BODY SHOP RETAIL STRATEGY INTRODUCTION The Body Shop International plc‚ known as The Body Shop‚ has 2‚400 stores in 61 countries‚ and is the second largest cosmetic franchise in the world‚ following O Boticario‚ a Brazilian company. The Body Shop is headquartered in Little Hampton‚ West Sussex‚ and England‚ was founded in 1976 by the late Dame Anita Roddick and is now part of the L’Oreal corporate group. The Body Shop is a manufacturer and retailer of skin and hair care products based
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A study of the boutique and its marketing technique 1、 Main body of the assignment: This paper discuss as a marketing consultant how can I task to do the following question. The case study show Ms Jacqueline Perci Koh is the owner of a medium size boutique in downtown Orchard Road.The boutique was setup by her mother ‚Mrs Mary Koh‚who lived in UK for many years.Jacqueline was born in UK and at the age of 15‚the family moved to Singapore.She worked very hard and rose quickly to become the Senior
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Shopping. StudyMode.com. Retrieved 07‚ 2011‚ from http://www.studymode.com/essays/Compare-Contrast-Online-Shopping-Vs-Traditional-Shopping-733293.html (2012‚ 10). Impact of Online Shopping V/S Retail Shopping. StudyMode.com. Retrieved 10‚ 2012‚ from http://www.studymode.com/essays/Impact-Of-Online-Shopping-v-s-Retail-1182629.html
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