Hong Kong Institute of Vocational Education (Lee Wai Lee) Higher Diploma in Sales and Marketing – YEAR 3 Marketing Planning ZARA Course code/Class: 21905F/3D Group members: Chan Oi Yee (3) Chan Wing Sum (4) Cheng Jacqualine Wing Chun (5) Chiu Ka Man (9) Fong Ka Man (13) Leung Hoi Yi (22) Lecturer: Ms Cherry Tsui CONTENT INTRODUCTION EXCECUTIVE SUMMARY SITUATION ANALYSIS (PEST) SITUATION ANALYSIS (SWOT) SITUATION ANALYSIS (5 FORCES) OBJECTIVES (SHORT TERM) OBJECTIVES (LONG TERM) OBJECTIVES
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HRM in Indigenous and MNCs in the current recession. Ireland has one of the most globalised economies in the world. One of its main attributes is the prioritising the attraction and retention of FDI through a combination of incentives‚ particularly low corporation tax and liberalised trade policies. The success of this policy is manifest in the large numbers of MNCs located there and its status as one of the world’s most FDI-intensive economies (Barry‚ 2007; Rios-Morales and Brennan‚ 2009). Ireland
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Starbucks HRM In 2005‚ Starbucks was placed second among large companies in the Fortune "Best Companies to Work For" survey. The employees are very important for every company‚ so also for Starbucks. The front-end employees have a boundary spanning position in the company. They interact with the internal and external environment of the company. That’s why it’s very important to attract the right people with the right skills and capabilities and to train those employees to improve their selves. That’s
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Challenges Faced by Zara in the United States In the United States‚ fast fashion accounts for only 1% of the $181 billion U.S. apparel market‚ compared to 10% in the EU1. Although they are running 1000 retail stores efficiently‚ only 44 of them are located within the U.S.2. Zara has emerged as a global fast fashion leader as they are able to get up to the instant trends on their shelves within 2 weeks compared to their competition’s 6 weeks to 4 months‚ while still operating on a low-cost model
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| | | |Pathway: HRM (Human Resource Management) | |Student Name: |Chen Tian |Student Number:
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Fast Zara‚ Fast Fashion Introduction Everyone‚ no matter youngsters or middle-aged mothers‚ love to buy clothes and keep updated on latest fashion trend. In the past‚ people could only consume western styles clothing if they are rich enough to go shopping by travelling in European countries or able to afford expensive air mail to send the consumed western clothes back from overseas. However‚ it took a period of time and the fashionable clothing may become “old” at the time received. As the information
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slideshare.net/soumyashree85/human-resource-management-2179947 Concept of HRM Human Resource Management (HRM) is the function within an organization that focuses on recruitment of‚ management of‚ and providing direction for the people who work in the organization. HRM can also be performed by line managers. A philosophy of people management based on the belief that human resources are uniquely important to sustained business success. HRM is aimed at recruiting capable‚ flexible and committed people‚ managing
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billion in annual sales with the highest profit margin in the retailing industry. M & S is encountering some difficulties in logistics because it has lengthy logistics procedures forcing the retailer to order 9 months in advance. Competitors like Zara have very fast and efficient logistics with excellent lead time. Nimble competitors are offering low prices as well as achieving many deliveries per year of new fashion items. M&S decided to pursue a new strategy of improving their product appeal
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company. Results has shown the immense effectiveness of IT in HR and the company stands out as an successful enterprise. Surely‚ it has reduced the burden of human resource management. I. INTRODUCTION: A. Role of IT in HRM: Now a days‚ top leaders fully realize the power of information technology tools can help them reach business targets. The utilization of IT tools in the business helps to define business goals and also optimize the work processes. The contemporary
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The main objective of their marketing activities is to react swiftly: Zara is able to design‚ produce and deliver the product to the customer in just one month. The main reason for this is that Zara does not forecast the designed clothing. Fabrics and garments are the only materials to be purchased on the basis of forecasts. Their main strength is to capture real-time information on the shop floor and develop designs on the basis of this information: so-called ‘commercial managers’ conceptualize
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