Zara as being one of the major international clothing retailers stands out with its business and marketing model. Zara is also often one step ahead of the high-fashion ready-to-wear brands by providing similar garments made with less expensive fabric so prices much lower. Zara’s business model is characterized by flexibility‚ which is a production method that fulfils demand in order to manage quick turn-around‚ limited season stock and at a low price. The secret to Zara’s success is that‚ although
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collected by Zara to predict the trend. What makes the middle aged mother to buy cloths in Zara while the daughter aged in mid 20s buys Zara clothing? Because it is fashion able and up to trend. By collecting data and focusing on shorter response times‚ the company ensures that its stores are able to carry clothes that the consumers want at that time. Zara can move from identifying a trend to having clothes in its stores within 30 days. That means Zara can quickly and catch a winning fashion trend‚ while
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Zara: IT for Fast Fashion On a beautiful August night in 2003‚ Xan Salgado Badas and Bruno Sanchez Ocampo settled into seats at their favorite tapas bar in the Spanish city of La Corufia‚ ordered pulpo gallego (octopus Galician style)‚ and resumed their argument. Salgado was the head of IT for lnditex‚ a multinational clothing retailer and manufacturer headquartered in La Corufia
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Threats - ZARA Some threats that affect ZARA include international expansion‚ geographic scope‚ and intense competition. Zara recognizes that the company needs to have a competitive advantage in order to survive‚ so they are constructing a second distribution centre in Zaragoza. Also the company is still looking to expand internationally. Expanding in Spain is difficult for the company because of past experience in Sweden. Zara is considering expansion in North America‚ but is concerned that it
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Supply Chain Management – Case Assignment 2 Guidelines for submission The questions in this document should be answered for the Zara case‚ which can be found on pages 267 – 279 of the text book. The questions on page 294 should NOT be answered. Please keep your answers concise and to the point. Include the numbering of the questions. You are allowed to use bullet points. Use MS Word‚ 12 point font size‚ standard margins for A4 paper. Start the document with your student number and name on
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Management Fast Fashion Industry [pic] MBA 4642 - Products & Processes Module Leader: Dr. Louise Boutler Venkatesh Kumar Subburaj Assignment 2 (Individual) Word Count: 2193 M00328327 04.04.2011 Middlesex University Business School Contents ABSTRACT 3 1. Introduction 4 1.1 Nature of fast fashion industry 4 2. Importance of agile supply chain in fast fashion industry 5 3. Managing the Fashion logistics pipeline 6 4. Global Quick Response (GQR) in Fashion Industries
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Case 2: Zara 1. What are the essential elements of Zara’s business model? The business idea of Zara is to link customer demand to manufacturing‚ and to link manufacturing to distribution. And based on this general idea‚ Zara has several essential elements for its business model. First‚ speed and decision making‚ which means that in the external level‚ Zara need to respond very quickly to demands of target customers‚ and always keep in style. While for the inside‚ Zara treasure intelligence
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CNN.com - Zara‚ a Spanish success story - June 15 2001 http://edition.cnn.com/BUSINESS/programs/yourbus... MAINPAGE EUROPE WORLD WEATHER BUSINESS markets market data technology tech markets currencies biz international SCI-TECH ENTERTAINMENT IN-DEPTH NEWS BRIEF SPORT Zara‚ a Spanish success * story June 15‚ 2001 Posted: 4:37 AM EDT (0837 GMT) Your Business Your World Success without sweatshops • Zara does things differently LONDON‚ England (CNN) -- In an era when clothing retailers
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Zara International was a retail shop originated in La Coruna‚ Spain in 1975. It was clothing and accessories shop and imitated the latest fashion trends and sold them at a lower cost. It became Zara International after entering Portugal in 1988 and then the United States and France in the 1990s. The distributor for this brand is Inditex and is considered the most successful retail chain in the world. Zara has a business strategy that is very different from the retailers nowadays. If a customer orders
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Question No1.Advantages of responsive supply chain of Zara? A responsive supply chain of Zara works collaboratively among the stakeholders to exchange information in a feedback loop in order to produce enough of a product to satisfy uncertain demand. Zara has greater visibility into the supply chain which makes it responsive to the current market. This allows Zara to sense and respond quickly to capitalize on new opportunities. The information systems are the heart of the business model which enables
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