Porter Analysis of the Zara Fashion Chain The Zara fashion chain‚ with 546 stores in 30 countries today ?from which 340 are outside Spain- and ?2914‚3 millions of total sales in 2002‚ is undoubtedly the group?s locomotive (Inditex‚ 2003). In 2002 it represented 33% of the group?s total stores‚ accounted for 72% of the group?s total sales and contributed to the holding?s total profits for ?540.4 millions (Inditex FY2002 Results Presentation‚ 2003). Moreover‚ Zara with 75-90 new stores within 2003
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benefited individual brands or created a lack of a single corporate vision. * Zara erosion- Revenue forecasts indicate Zara market share was eroding 3 percent per year despite being the principal driver of growth. * Strong Vertical Integration- Inditex benefited from strong control of customer orders up through the purchasing‚ designing and building of materials. * Diseconomies of Scale- Speculators do not feel Zara can expand further using the same distribution system Significant Factors:
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though H&M follows a strategy which differs significantly from Inditex’s approach it is the closest competitor from the financial point of view. H&M differs from Zara because it outsources all of the production‚ it is more price oriented and spends more money on advertising. But both companies are based in Europe‚ are fashion forward at lower price retailers‚ and have a strong international expansion strategy. Exhibit 6 indicates that the financial results of Inditex and H&M seem to be very
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ACADEMIC PAPER The diamond approach to the competitiveness of Korea’s apparel industry Michael Porter and beyond Byoungho Jin Oklahoma State University‚ Oklahoma‚ USA‚ and Hwy-Chang Moon Seoul National University‚ Seoul‚ South Korea Abstract Purpose – The Korean textiles and apparel-related industry has played a major role in the country’s development; however‚ this sector’s competitiveness is decreasing due mainly to labor costs. As with the country’s economic development‚ the new sources
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Using your knowledge of industry structure (Porter’s five forces) do an analysis of the industry structure of the concentrate producers… Regarding the industry structure of the concentrate producers‚ the Porter’s five forces varied in each category: Industry Rivalry‚ suppliers‚ buyers‚ substitutes‚ and potential entrants. Of the five forces‚ competition is the highest weight between Pepsi and Coca-Cola. Industry Rivalry • Coca-Cola and Pepsi-Cola claim nearly 75% of the U.S. carbonated soft
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Zara – Solutions: Zara is a world famous Retail Chain based in Spain and is extremely successful in their supply chain. Questions: 1. What is Zara’s Business Model and its unique Supply Chain strategy? Zara’s business model can be broken down into three basic components: concept‚ capabilities‚ and value drivers. Concept is to maintain design‚ production‚ and distribution processes that will enable Zara to respond quickly to shifts in consumer demands. Capabilities: Zara maintains
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The application of porter five forces in Lilly Word count: 2570 Date of submission: 28th May 2013 Student Name: Victor ( Hao Yang) Course: Business and Management Tutor: Linda Walker Contents 1. Introduction 2. Michael Porter’s Five Forces…………………………………………………….. 4 A. Overview of porter’s Five Forces………………………………………………...4 B. Weakness of porter five forces model……………………………………………6 3. Overview of Lilly…………………………………………………………………..6 4. Quantitative and qualitative research in Lilly…………………………………
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Porter’s Five Forces Model in Evaluation of a New Market with Reference to Tesco Jeewan Pudasaini Greenwich University BA (Hons) in Business Studies 2011 Utilisation of Porter’s Five Forces Model in Evaluation of a New Market with Reference to Tesco Jeewan Pudasaini Blake Hall College Submitted To University of Greenwich in accordance with the requirement of BA (Hons) in Business Studies December 2011 Word count: 2905 Contents Introduction 1. Porters’ Model:
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can’t negotiate prices with fast food restaurants. However‚ there is a large degree of internal rivalry in the industry‚ with a very strong cross-price elasticity present in the industry. This encourages low prices due to a strong degree of substitution and gives consumers back some power. 2) To what extent do purchase prices differ from those that would prevail in a market with a large number of fragmented buyers in which buyers act as price takers? a. Answer- In the fast food industry‚ buyers are
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General Company Information Target stores are discount stores that have high end products for mark down prices. The Target experience is distinctive in contrast other leading mass merchandisers. Their stores are fresh‚ friendly‚ and easy to shop in environment. Quick customer service and fashionable merchandise delivered for less is emphasized. Target stores are usually built on a one level shop floor‚ generally between 100‚000 and 2000‚000 square feet. Target provides employment close to 300‚000
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