Bibliography: * Philip Kotler‚ Kevin Lane Keller‚ Abraham Koshy‚ Mithileshwar Jha (n.d) * Marketing Management : A South Asian Perspective 14th Edition 13th Edition * About Mydeals247 retrieved from https://www.mydeals247.com * Sales funnel retrieved from http://www.mindtools.com/pages/article/newLDR_94.htm * About e-commerce industry retrieved
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Link wheel is effective and widely used internet marketing strategy. The basic idea of link wheel is to create a variety of links which flow from your site to another site which would finally link to your targeted website requiring promotion. The best‚ common and free method of setting up a link wheel is to use free free web 2.0 websites that generate “do follow” links. These web 2.0 websites are important because they sometimes tend to hold a higher page rank value. The theory is very easy to
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Xyz Introduction: The goals of the bank. 1. building awareness and trust. 2. support various lines of business. The challenge: allocate the limited resources in such a way that they can balance the objectives. 0 The goal of marketing: 1. increase new customers and accounts numbers. 2. improve satisfaction and retention and cross-selling. l awareness -emphasize on first five indicators (3A) Online (compared with its competitors they have very low online awareness. e.g. bank of
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Project— 1 The company that you work for does not have a website and is not taking advantage of the many Internet marketing opportunities that are available today (the use of social media sites for companies‚ pay-per-click advertising on search engines‚ article marketing‚ etc.). You decide to do some research about the importance of using the Internet to maximize your company’s exposure and marketing plan‚ and then write a proposal to the CEO outlining the benefits and the specific strategies you recommend
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Albert Sedaghatpour Individual Case Analysis-Zara 7/24/09 Introduction Zara is the flagship chain store of Inditex Group owned by Spanish tycoon Amancio Ortega. The group is located in Spain‚ where the first Zara store was opened. Zara has opposed the industry-wide trend towards turning fast fashion production to low-cost countries. Possibly its most atypical strategy is its policy of zero advertising; the firm opted to invest a portion of revenues in opening new stores instead. At the end of 2001
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An Introduction to the BC Web Wise Digital Agency BC Web Wise Pvt. Ltd. is an end-to-end digital marketing and advertising agency and is one of the top digital agencies in India. The company consists of two branches – one in Mumbai and one in Delhi – and it was founded in the year 2000 by BC Web Wise’s current CEO and MD‚ Chaaya Baradhwaaj. Their Mumbai branch is located opposite Raheja College of Art in Bandra (West). Also referred to as BCWW‚ this company boasts of a global clientele along with
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THE IMPACT AND BENEFITS OF INTERNET ON MARKETING MIX A.ARULKUMAR RESEARCH SCHOLAR IN COMMERCE ST.JOSEPH ’S COLLEGE‚ TRICHY-2 Abstract: Few things have dramatically and immediately impacted our lives and the way many businesses operate more than the development of the Internet. The ways that some marketing activities are performed have changed as businesses have turned to e-commerce. The Internet provides opportunities for an organization to enhance its business in a cost-effective
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u09d1 The Internet’s Effect on Marketing-communication Strategies The Internet is rapidly overtaking traditional communications media as the primary‚ if not sole‚ source of information for the cohorts in Generation X and Generation Y. What are the implications for marketing-communications strategies if these trends continue? Owen notes that very little scholarly literature or research is available on this topic‚ partially because it is so new. The existing models concepts and theories in the
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Slogan: Never Pay More Than You Have to. 1. Bizrate.com (1996) is the US Internet service involving a portfolio of shopping web sites as a price comparison service. It also collects consumers’ feedbacks and reviews of stores and products. Later on‚ the Red October company also created price comparison toolbar where people can search and compare the products’ prices no matter which website they are browsing at. Bizrate or Shopzilla uses the common model called Pay per click (PPC) and Cost
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28 Ways to Make Money with Your Website by Daniel Scocco There are several lists with “ways to make money with a website” on the Internet‚ but none of them seem to be complete. That is why I decided to create this one. If you know a method that is not listed below‚ just let us know and we’ll update it. [pic] Notice that ways to make money with a website are different from ways to make more money from it. Methods to increase your traffic or click-through rate will help you make more money‚ but
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