“ZARA: FAST FASHION” Case Study Questions October 1‚ 2013 LAB 4. Which of the five generic competitive strategies does Zara most closely follow? Provide support for your opinion. 5. How does Zara create competitive advantage? 6. Why might Zara “fail”? How sustainable is its competitive advantage relative to other apparel retailers? 7. What strategic recommendations would you make for Zara to Inditex CEO Jose Maria Castellano?
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Marketing Strategy of Zara The purpose of this paper is to analyse the existing marketing strategy of the one of the biggest‚ worldwide clothes company-Zara. In our research we have chosen this company because it is a well-known brand that is popular amongst young consumers. The company has performed very well with its marketing strategy in the past few years and it is still the top company on the market. The marketing strategy of Zara consists of high turnover in which the company usually
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Amancio Ortega Gaona is the founder and current chairman of Inditex. He is also Spain ’s richest man. Inditex runs over 4500 stores worlwide for different brands: • Zara International (833 stores) • Pull and Bear (423) • Massimo Dutti (360) • Bershka (354) • Stradivarius (257) • Oysho (146) • Zara Home (105) • Lefties () In Romania‚ Inditex is in a continuous development and has at this time 37 stores in the most important cities of Romania . Most stores
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objective for Zara is to continue their expansion in countries like Switzerland‚ Italy‚ and Czech Republic and also on other continents: Latin America and Asia. A second objective is to continue their stores’ growth in the countries where already exists in order to consolidate its position and increase its market share. By the accomplishment of the two objectives Zara is looking to create enduring profitable growth. 2.2 Strategies I will start with the product market penetration used by Zara and more
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following questions: a) Write a brief summary of the organization´s operations (industry‚ products‚ country‚ etc) Inditex is one of the world’s largest fashion retailers‚ welcoming shoppers at its eight store formats -Zara‚ Pull & Bear‚ Massimo Dutti‚ Bershka‚ Stradivarius‚ Oysho‚ Zara Home and Uterqüe - boasting 4.780 stores in 77 countries. http://www.inditex.es/es The Inditex Group is made up of more than 100 companies operating in textile design‚ manufacturing and distribution. The group’s success
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which plays homage to customer values. This paper also analyzes methods used by fast fashion leader‚ the Spanish‚ Inditex owned Zara. A closer look at Zara’s supply chain‚ market responsiveness‚ flexibility‚ technology‚ pricing and costs strategies and methods are examined and compared to other fast fashion retailers that can appropriately be deemed as competition for Zara. Also‚ globalization and other operational strategies are discussed that all come together to show the remarkable success of the
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Abstract: This paper is about the strategy adaptation to entry in Brazil market. It includes the study of the current international strategy of Uterqüe‚ the same successful business model as logistic and design leader that Inditex group. In addition‚ the analyses of the Brazilian market justifies the selection of implementing country. Table of Contents |1.Introduction |…… 3 | |
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Logistics Outsourcing: Lessons from Case Studies Aldo Srabotiˇ c Mitja Ruzzier This paper investigates key success factors in logistics outsourcing. A model is used to illustrate outsourcing relationships and then applied to three examples from the logistics sector. The model is presented as a tool which can help managers to minimize the chance of failure by explicitly addressing key issues prior to the implementation of a partnership. In order to fully capture the complexity of the outsourcing
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the market demands have resulted in fast international expansion and a warm welcome of the business concept on behalf of the public. Inditex is present in 77 countries with stores of its nine different brands. The group’s most renowned brand alone‚ Zara‚ has over 1600 stores around the globe (Inditex‚ N.D.a). Inditex is the only clothing company in the international field with its own manufacturing process. The supply of raw materials‚ the distribution process and the most capital intensive production
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analysis is useful to both Inditex executives and Zara store manages as they have to set their own objectives and make decision respectively. In the case study‚ Zara has only hold a small portion of market share in USA garment industry with only 50 branches. Before fully development in USA market‚ SWOT analysis enables Inditex executives to understand their Strengths‚ Weaknesses‚ Opportunities‚ and Threats of Inditex. For example‚ the strength of Zara is “fast-fashion”‚ with fast design and manufacturing
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