Assessment 1 part1 TASK 1 Identify the key characteristics of visual music products or services by gathering relevant information about the product and services of visual music from the case study and other resources that are applicable A) You will need to provide a paragraph or brief explanation of the following characteristics of products or services below Brand The brand or branding of a product is the image of how a company is view among the general public‚ the brand is their
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The Marketing Mix (4p’s) The marketing mix consists of Product‚ Price‚ Place and Promotion strategies that a firm uses to help them reach their objectives. The marketing mix principles are controllable variables which have to be carefully managed and must meet the needs of the defined target group. All elements of the mix are linked and must support each other. PRODUCT STRATEGIES When an organization introduces a product into a market they must ask themselves
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Significant local variation in customers’ attributes and preferences was an issue not only between regions but also within regions. ZARA’S BUSINESS MODEL We mainly analyzed Zara to recommend on Inditex’s strategy since it was the flagship of Inditex and the generator of a huge percentage of financial results by itself. Zara used needs-based positioning‚ targeting a specific segment of customers and providing a tailored set of activities that can serve those needs best‚ in developing its business
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BRE Concrete mix design method A popular simplified mix design method is that from BRE. Compressive strength is‚ in general‚ related to durability. The greater the strength the more durable the concrete. To satisfy the required compressive strength‚ a value for water/cement (w/c) ratio is estimated for an appropriate test age (generally 28 days) and cement type. Tables in the BRE mix design handbook are consulted relating aggregate:cement (a/c) ratio‚ workability and water:cement (w/c) ratio for
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NTRODUCTION TO THE INDUSTRY The Travel and Tourism industry is still one of the largest single businesses in world commerce and its importance is widely recognized. The tourism industry is now one of the largest sectors earning foreign exchange. In the face of many benefits‚ many countries have started assigning due weightage to the tourism industry in their national development agenda. Tourism statistics: i. The tourism industry as a whole is presently estimated to earn over US$ 3.5 trillion
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INTRODUCTION According to palmer (2004; 576)‚ “the marketing mix refers to the choices available to a company or organization regarding the promotion or marketing of its product or services. Usually this process involves considerations regarding where the marketing will take place‚ the product or service‚ the customers‚ and the best way to carry out the promotion as a whole.” The marketing mix is not based on any theory‚ but on the need for marketing managers to breakdown their decision making into
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magazine‚ Which popular companies were the most aggressive in their promotional mix strategies? Which ones appear to need additional work? In Chile the companies that have the most aggressive promotional mix strategies are La Polar‚ Life Insurance companies‚ which tend to influence the customers by driving the public’s emotions. Did the company in general appear to have a consistent message across their promotional mix? Which ones did the best job of consistency? Which the poorest Yes‚ Jumbo
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Q1 Explain Marketing Mix for these Products and Service industries with suitable example of a company. 1) FMCG 2) Telecom 3) Education Answer : Marketing Mix of FMGC Product : Colgate[ Sensitive toothpaste ] : Product: " Colgate sensitive toothpaste is toothpaste which provides relief to sensitive teeth. " Some people’s teeth’s are normally sensitive towards special kind of conditions like when coming into contact with hot or cold substances. " Here this toothpaste provide relief
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Ikea Global Sourcing Challenge: Indian Rugs and Child Labor IKEA and Marianne Barner are facing a very challenging issue. Because they were blind sided by the child labor issues with their supplier‚ they had to scramble to respond to the issues in a quick and appropriate manner. IKEA sent a legal team to Geneva to seek input and advice from the International Labor Organization on how to deal with the problem and to find out more about the child labor issues. They also hired a third party agent
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............................................................................... 4 4.1 The marketing concept 4.2 The marketing mix (product) 4.3 The marketing mix (price) Page ..................................................................................................................................... 5 5.1 The marketing mix (place) 5.2 The marketing mix (promotions) Page ...........................................................................................................
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