1. Traditional and online shopping environment In the traditional shopping‚ one has to leave home‚ either walk or take a ride to a particular location in order to buy what one wants. There are many ways of traditional shopping such like shopping at shopping center‚ outlet village‚ markets or department stores. However‚ online shopping has been developing at a fast rate through recent years and more and more people are moving towards this mode of shopping. The online shopping is typically done at
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In the article “Can You Really Trust the People You Meet Online?” by Gwendolyn Seidman she talks about how honest or dishonest people can be online. Seidman talks about how honest people might actually be online. She then transitions into how dishonest people can be and how people can misrepresent themselves offline. Finally Seidman talks about the impact of social media‚ since everyone is connected someway somehow. Honest means free of deceit and untruthfulness; sincere. Being honest to people builds
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Online degrees are becoming an ever more trendy method to receive a college education and many students are switching to online education due to the quality of material‚ ease‚ and the level of flexibility in distance education programs. Recently‚ the internet has developed into a reliable capital of information for college seekers. Everything from applying for financial assistance to taking a course can be done online. Now‚ a student can even obtain online degrees from one of many schools offering
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THE WORLD IS CHANGING Much has been written about the death of store based retailing‚ as we know it‚ to be replaced by shopping on the Internet. However‚ it is the subject of Electronic Retailing‚ and specifically Electronic Home Shopping‚ in the business to consumer sector that is resulting in widely varying estimates on the likelihood and pace of this next evolution in retailing. The traditional view suggests that this form of retailing will have little more impact than that currently achieved
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New collection Launch | Marketing Plan 22.10.2009 1 SITUATION ANALYSIS Zara Brand Wheel Fashionable clothes Varied assortment Trendy colors Feminine cuts Fashionable product lines for moderate costs Customer-‐centered business Runway trends adapted for the streets Brand Essence Fashion-‐oriented woman Trendy in every situaFon
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Task 1 zara marketing research Zara is a spanish chain store in Inditex group‚ one of the worlds biggest retail store in the world who are also owners of zara home. Zara is a fast industry bt its unique business model is based on innovation and flexibilty. they design and distribute a garment to the market in just 15 days. they always have new products but in limited supply. the customer feels there is an ’exclusitivity ’‚ since only a few items are on display even though stores are planned
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Executive Summary E-business Background Zara‚ part of Spanish giant Inditex Group‚ provides clothing products to customers demanding fast fashion that looks like high fashion at lower prices. It has been considered as the most remarkable fast fashion company of the 21st century. In order to understand and analyze the dynamics of the sector and the current state of Zara‚ Porter’s Five Forces and SWOT analysis will be used. E-Marketing The key elements of Zara’s e-marketing strategy include social
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Zara Summary Zara has successfully built a worldwide famous brand thanks to its premium locations as well as a unique management system of design‚ production and supply chain. Unlike other fashion brands‚ it takes Zara only 10 to 14 days from the time it designs new clothing until it arrives in stores.The case describes the implementation of the fast-fashion concept by Zara and analyzes the components of its flexible integrated business model . Furthermore it reports on the international expansion
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to leverage brand equity (Monga & John‚ 2010; Tom‚ Kelly & Ravi‚ 2012). Zara as one of the world’s most successful fast fashion brand (FFB) retailers has applied brand extension into its brand development. The purpose of this report is to examine the brand extensions strategy of Zara which include these areas: the marketing objectives of brand extension‚ the relationship between competitive advantage of Zara and the brand extension strategy‚ the model and concept of evaluate customers’ attitude
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Case Study: Zara-Fast Fashion Case Summary: Inditex is the parent company of six different apparel retailing chains that includes Massimo Dutti‚ Pull and Bear‚ Bershka‚ Stradivarius‚ Oysho‚ and‚ most importantly‚ Zara. Zara has historically been the most profitable of the chains‚ operating 282 stores in 32 countries at the end of 2001 (Ghemawat & Nueno‚ 2006). The other five chains that are operated by Inditex have not matched the growth capabilities or revenue of Zara. Zara’s apparel offers
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