MN3027 – STRATEGY IN ACTION ASSIGNMENT 2 – 3‚000 words ZARA: FAST‚ FASHION from SAVVY SYSTEMS Contents Contents 2 1.0 Introduction and Key Issues: 4 2.0 Present Vision‚ Mission‚ and Corporate Objectives: 5 3.0 Situational Analysis: 6 3.1 Environmental Analysis: 7 3.1.1 PESTLE: 7 3.1.2 Market Structures: 9 3.2 Industrial Analysis: 9 3.2.1 Competitive Forces: 9 3.2.2 Strategic Groups: 11 3.2.3 Key Factors for Success: 12 3.2.3 Competitor Profiles: 13
Premium Marketing Strategic management
1. Created by ChathuraRavilalHapuarachchiBenettonZara 2. SUPPLY CHAIN MANAGEMENT Supply chain management involves planning‚ design‚ maintenance and control of the flow of materials and information along the chain in order to efficiently satisfy customers requirements (Schroeder‚ 2000).ZaraBenetton 3. INTRODUCTIONEstablished in 1975It has stores in 39 countriesAnnual sales over $3 billionBiggest market is north –west SpainIn 2003 it has become the world’s fastest growing volume garment retailerIt’s
Premium Supply chain management Supply chain Inventory
Zara IT for Fast Fashion Case Notes Identify decision issue‚ and your role as a decision maker Salgado and Sanchez need to decide if it is the right time to update Zara’s information technology. The key concern is the outdated operating system they use for their point of sale (POS) terminals. Should they purchase the current POS machines from their vendors so that they can support their needs in case the vendor changes their machines to new technology? Or should they move to using new operating
Premium
discusses the unique supply chain management practices of Spanish garments retailer Zara‚ which enabled it to gain competitive advantage over other fashion retailers in the world. Zara’s vertically integrated supply chain system enabled the company to place the latest designs in any store across the world within a period of two to three weeks. The company produced garments as per the latest trends in a limited quantity. Zara introduced 12‚000 designs every year‚ with new designs appearing in the stores
Premium Inditex Supply chain management
To what extent you feel the business model of Zara is sustainable? Critically evaluate the impact Zara has had on the fashion industry. The Fashion Imitator Established in 1975‚ Zara is one of the most successful retailers of today’s world. Their clear focus and vision has made them to tap the power of the fashion. Operating in 62 different countries it has nearly around 2500 stores all over the world. Zara under the flagship of Inditex‚ (a holding company located in Northwest Spain) is a fashion
Premium
Key Success Objectives for Zara’s Performance Speed Speed and responsiveness to Market‚ Zara has changed the way clothing industry works where deigning‚ production and delivery to the retailers requires period of six months. The design and distribution cycle of the company takes just 10-15days in the whole process. Zara’s speed to market in product development exceeds the capabilities of its competitors. This in itself provides additional value to stakeholders‚ customers‚ and stores in producing
Premium Supply chain management Retailing Management
Herramientas del Caso – Zara: Fast Fashion The value-chain strategic decision-making framework Rapid-Response Capability in Value-Chain Design Fine‚ Vardan‚ Pethick and El-Hout Sloan Management Review‚ 2002 Los autores desarrollaron un modelo de Evaluación del Valor Estratégico (SVU) de una compañía como complemento a la herramienta tradicional del Valor Económico Agregado (EVA). El modelo SVU agrega los siguientes componentes cualitativos al proceso de evaluación y toma de decisiones en una
Premium
Zara Business Plan Haley Burton Neil Colombini Brendan Morley Franchise A few broad questions related to the finance sector of the franchise are: Do you have the financial resources or means to get the resources required to buy a franchise?‚ will your capital provide you with a cushion for at least one year after you have paid for the franchise‚ allowing a one-year period of time to break even?‚ what is a high estimate of your fixed expenses such as rent and your variable and operating expenses
Premium Fashion Customer Customer service
The current report serves the purpose of analyzing strengths and weaknesses of existing DOS-based POS terminals used by Zara and providing recommendations as to whether an upgrade is necessary. Methods of analysis include decision tree and SWOT-matrix‚ cost analysis‚ risk assessment‚ along with expert opinions summary from IT-consultants in retail industry. Even though the old POS terminals are easy to install and stable to operate‚ they impose limitations on data interchange capabilities
Premium Point of sale Risk Retailing
Information systems (IS) focuses on the system making use of technology and information technology (IT) focuses on technology and how it can help in disseminating information. Usually Information system are build using the information technology. Information system referring to system designed to create‚ store‚ manipulate‚ communicate and disseminate information. Information systems typically include an IT component but are not purely concerned with IT‚ focusing in instead‚ on the end use of
Premium Computer Information Information technology