London: Routledge Taylor & Francis Group. Wilson‚ A. (1972). The Marketing of Professional Services. New York: McGraw-Hill. Witt‚ P. & Rode‚ V. (2005). Corporate Brand Building in Start-ups. Journal of Enterprising Culture‚ 13(3):273-294. Zeithaml‚ V.A. McGraw-Hill. Zeithaml‚ V.A.‚ Bitner‚ M.J. & Gremler‚ D.D. (2006). Services Marketing: Integrating Customer Focus Across the Organisation. 4th edition. New York: McGraw-Hill. Zikmund‚ W.G. (2003). Exploring marketing research. 8th edition. Australia: Thomson
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------------------------------------------------- SERVICE QUALITY GAP IN RESTAURANTS IN VARANASI Under the Guidance of Dr. Ashutosh Mohan By:- Prachi Prabha Chauhan(31) Jitendra Singh(19) MBA-IB (2010-2012) INTRODUCTION The restaurant industry is a demanding sector that stresses the provision of high-level customer service and continuous quality improvement. As lifestyles change and dining out becomes more and more commonplace‚ customers desire new flavors‚ comfortable ambience and pleasant
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MSc International Hospitality Management RESTAURANTS CONTEXTULALISING HOSPITALITY AND TOURISM LECTURER: - DR. HADYN INGRAM SUBMITTED BY:- HASSAN ALI KHAN L0267KRKR1012 TABLE OF CONTENTS S.NO. CONTENTS PAGES 1.0 Introduction 03 2.0 Literature Review 04 2.1 The CHAMPS model 05 2.2 The RATER model 07 3.0 Analysis and Research findings 08 4.0 Weaknesses
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com/article/user-surveys-require-good-planning-and-attention-to-detail/ [Accessed 12 Aug. 2014]. Workinfo.com‚ (n.d.). Employee consultation: principles and practices. [online] Available at: http://www.workinfo.com/free/downloads/84.htm [Accessed 12 Aug. 2014]. Zeithaml‚ V.‚ Parasuraman‚ A. and Berry‚ L. (1990). Delivering quality service. 1st ed. New York: Free Press.
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REPORT ON MANAGEMENT PRACTICES OF ‘BANGLALINK’ Course Title: Course Code: Submitted to: Principles of Management MGT-101 Dr. Motaher Hossain Course Instructor(MGT-101) Institute of Business Administration Jahangirnagar University Submitted by: Aniqa Tahsin Anchal(787)‚ Md. Shafaeth Zaman(802)‚ Nafiz Imtiaz Noor(816)‚ Sabiha Sultana(1257)‚ Md. Aftarul Islam(1981) Submission Date: 21st November 2011 INSTITUTE OF BUSINESS ADMINISTRATION JAHANGIRNAGAR UNIVERSITY SAVAR‚ DHAKA
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The current issue and full text archive of this journal is available at www.emeraldinsight.com/0265-671X.htm IJQRM 24‚6 Bank service quality: empirical evidence from Greek and Bulgarian retail customers Eugenia Petridou‚ Charalambos Spathis and Niki Glaveli Department of Economics‚ Division of Business Administration‚ Aristotle University of Thessaloniki‚ Thessaloniki‚ Greece‚ and 568 Received September 2005 Revised February 2006 Accepted May 2006 Chris Liassides City Liberal Studies
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Management: Strategy and Leadership in Service Businesses. New York: Wiley. Pacific Analytics 1991 The Tourism Satellite Account: Methodology and Results. Vancouver: British Columbia Ministry of Development‚ Trade‚ and Tourism. Parasuraman‚ A.‚ V. A. Zeithaml‚ and L. Berry 1988 SERVQUAL: A Multiple-Item Scale for Measuring Consumer Perceptions of Service Quality. Journal of Retailing 64:12-37. STEPHEN S M I T H 595 Pearce‚ D. 1989 Tourist Development (2nd ed.). London: Longman Scientific and Technical
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E-Marketing: A new approach to the new economy Jonika Kromidha Stavroula Krypotou Department of Business Administration PgD/MSc in International Marketing 250‚ P. Ralli &Thivon‚ 12244 Aigaleo E-mail: kromidha@yahoo.com E-mail: skrip@hotmail.com Abstract With increased globalization of the world economies‚ for most enterprises market opportunities seem to be endless. Departing from the traditional marketing‚ innovative managers are looking for unique ways to compete more effectively on
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Journal‚ Vol. 12 (Special Issue of Tourism & Hospitality)‚ pp. 19-24. Oh‚ H 1999‚ ‘Service quality‚ customer satisfaction‚ and customer value: A holistic perspective’‚ International Journal of Hospitality Management‚ Vol. 18‚ pp. 67-82. Parasuraman‚ A‚ Zeithaml‚ VA & Berry‚ LL 1985‚‘A Conceptual Model of Service Quality and Its Implications for Future Research’‚ Journal of Marketing‚ Vol. 49‚ pp. 41-50. Valdani E 2009‚ ‘Cliente & Service Management’‚ Egea‚ Milan.
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MKTG1255 – SERVICE QUALITY PRACTICE MULTIPLE CHOICE QUESTIONS THE QUESTIONS ARE FOR PRACTICE ONLY. THERE IS NO INDICATION THAT YOU WILL BE ASKED THE SAME QUESTION(S) IN THE FINAL EXAM. 1. ____________ represent a special type of order taking that entitles customers to a specific unit of service. a. Suggestions b. Reservations c. Trackers d. Repossessions e. Contracts 2. Which of the following is NOT considered an example of a hospitality element? a. Greeting b. Toilets and washrooms c. Advice
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