When undergoing hypnosis, an induction is required to ensure that the subject is sufficiently relaxed to experience the process fully. The form which this induction takes may be dependent on the hypnotist used, or the type of hypnosis being undertaken. Some hypnotists will rely on a standard format for all inductees, whilst others advocate the use of personalised scripts tailored to each client. Whether this is a more effective method and produces better results for those undergoing hypnosis is a question open to debate.
Hypnosis is widely used in therapy for a number of reasons. The promotion of hypnosis as a cure for weight loss, smoking, exam nerves and other such common problems have ensured that generic hypnotherapy materials such as CD's, DVD's, books and MP3 tracks are highly marketable and widely available. Mass marketing means that there is no option for personalising material, and the purchaser has no choice but to accept the tone and style adopted by the hypnotist. However, producing material in this way allows the therapist to reach a far greater audience with only a relatively small amount of time and effort required.
Advocates of a personalised approach believe that clients should be analysed and the type of induction they receive should be dependent on their 'modality'. As Alder (1994 p.48) states, 'we all have a preference for which sense we use, for the way we think', with most people primarily defining their world in a visual, auditory or kinaesthetic way. Hypnotherapists using this method conduct a preliminary interview to define their clients modality, and the type of induction consequently received may be determined through factors such as language, eye movements, body language, and through the results of questionnaires carried out by the hypnotist. However, this carries a risk of miss-judging the individual, and thus producing an induction based around a modality
References: Alder, H (1994) NLP the new art and science of getting what you want London: Judy Piatkus (publishers) ltd. Karle, H and Boys, J (1987) Hypnotherapy a Practical Handbook London: Free Association Books Hadley, J and Staudacher, C (1996) Hypnosis for Change California: New Harbinger Publications, Inc. Heap, M and Dryden, W (1991) Hypnotherapy a Handbook Buckingham: Open University Press Sanders, P (2002) First Steps in Counselling Ros-on-Wye: PCSS books Waterfield, R (2004) Hidden Depths London : Pan Books