1038 3551 1 PB 1

ISSN 1392 – 0758 SOCIALINIAI MOKSLAI. 2011. Nr. 4 (74)

Effective Organizational Communication: in Search of a System
Aukse Blazenaite
Kaunas University of Technology
Donelaicio 73, LT-44029 Kaunas, Lithuania http://dx.doi.org/10.5755/j01.ss.74.4.1038 brings stability and order in a company but also to empower vital organizational processes which enable adaptation, change, and innovation in its life. A theoretical and practical problem arises – how to develop a thorough communication system at an organization which would allow open and effective interaction with optimal input and would grant enhanced performance to empower any company to reach its major goals?
In spite of the fact that organizational communication research, in general, has been a flourishing field, the examination of a cohesion between the systems view and organizational communication research has been rather limited (Papa et al., 2008). Lee and Jablin (1995, as cited in Papa et al., 2008) used basic system theory concepts to examine maintenance communication in superiorsubordinate relationships and Konopaske, Robie and
Ivancevich (2005, as cited in Papa et al., 2008) studied the influence of family system dynamics on managers’ willingness to relocate. Eisenberg, Goodall and Trethewey
(2009) call the research ‘disappointing’, since scholars have had difficulty to create dynamic systems of communication and often lack the methodological tools needed to analyze complex systems of communication
(Eisenberg, Goodall and Trethewey, 2009). It seems relevant to note that though a number of communication scholars, such as Ference (1970), Hickson (1973), Kreps
(1990), Schmidt and Gardner (1995), Bovee and Thill
(1999), Zaremba (2003), Miller (2006), Harris and Nelson
(2008), etc., as specified later in this article, have been involved in the system approach or an open system theory with regard to organizational communication, the majority of works do not aim at producing a structural and
comprehensive

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