Preview

1998

Good Essays
Open Document
Open Document
1583 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
1998
Name: Ammar Alluhaybi
Course: Data Warehousing
Assignment: 1

Exercise #4 – pg. 21

Question1: For an airlines company, how can strategic information increase the number of frequent flyers? Discuss giving specific details.

Answer/ The strategic importance of information in the industry is extremely competitive advantages, for example the aviation industry. Calls for the field to synchronize the roles and responsibilities of staff, as well as the optimization of physical assets and services .The objective of this procedure is to achieve a high degree of service is exceptional. Employ strategic information in an efficient and effective is crucial to provide a life of customer loyalty and satisfaction through constant. The airline industry is characterized by a wide range of services, on-time delivery performance trips to the audience in the journey. Maintenance programs for aircraft is also another aspect where the role of strategic information is critical. And strategic information comes in handy in ensuring the ability to achieve process-centered perspective to reflect on the information system.
Strategic information has helped ease the frustration customers resulting from delays and pending applications. This includes the construction of roads, which includes airlines 3rd party, and the management of customer requests and meal from thousands of flights, and get connected departing flights, and others. Airlines also applied the information strategy for growth and strengthen customer loyalty through the establishment and operation of such programs, such as customer relationship management (CRM) systems. Strategic information; thus, increases the number of frequent travelers through strengthening and maintaining customer loyalty.

Exercise #4 – pg. 44

Question 2: For an airlines company, identify three operational applications that would feed into the data warehouse. What would be the data load and refresh cycles for each?

Answer/
A

You May Also Find These Documents Helpful

  • Satisfactory Essays

    Mkt/571 Week1

    • 646 Words
    • 3 Pages

    The heel of Achilles for Classic Airlines is the partial booked flights. That is why that the good planed marketing strategy is critical to its success. The attraction of the larger customer segment will raise the demand on the company’s products. The higher flight occupancy rate will lower the expense costs for the company.…

    • 646 Words
    • 3 Pages
    Satisfactory Essays
  • Satisfactory Essays

    Mkt 571 Week 1

    • 528 Words
    • 3 Pages

    Classic Airlines is currently one of the top airline industries but have faced trying times and a decline in revenue and passenger activity. The company has a rewards program in place but obviously with a decrease in passengers the rewards program is not bringing in the type of profit anticipated. By using a macro-environmental change, a marketing research program, and developing a marketing plan the airline should be able to revamp the current rewards program to fit the current economic conditions and market the program to the public in such a way that the plan increases passenger activity and revenue for the airline and the rewards program.…

    • 528 Words
    • 3 Pages
    Satisfactory Essays
  • Better Essays

    Jacobsen vs Nike

    • 1484 Words
    • 6 Pages

    The employer, through its representative, supplied the workers with food and considerable amounts of beer.…

    • 1484 Words
    • 6 Pages
    Better Essays
  • Good Essays

    Jet Blue and West Jet

    • 839 Words
    • 4 Pages

    Over the past years, customers have been heavily relying on airline reservation systems to book their tickets, reserve seats, pay for the tickets and also check-in online. For customers, this has been a very convenient method and they are able to easily plan their trips. For the Airline companies, these systems have the whole flight inventory managed. They have all the flight information stored and records are maintained. It also provides a platform for communication between other airline companies for their “code-sharing plans” and agents or other ticketing offices can see real time information about the bookings and availability of seats. Since both parties rely on these systems they are of big importance to airline companies. For example, we see in the case of WestJet, the amount of chaos created after a delay of switch to another version of the system.…

    • 839 Words
    • 4 Pages
    Good Essays
  • Satisfactory Essays

    2004

    • 504 Words
    • 3 Pages

     Date Company Location Misc 11/03 Earl Jorgensen Pine Not hiring 11/03 Muncie Pine Apt. Next Week 11/03 Ryder Pine Corp Freeze 11/03 Grainger Pine Call next Week 11/03 Mac Steel Pine Express/ call next week 11/03 Wej It Pine Not hiring F/U 11/03…

    • 504 Words
    • 3 Pages
    Satisfactory Essays
  • Satisfactory Essays

    Explain how the promotional tools used by an airline would differ if the target audience were (a) consumers who travel for pleasure, or (b) corporate travel departments that select the airlines to be used by company employees.…

    • 470 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    Tale of two airlines

    • 556 Words
    • 3 Pages

    Develop a protocol for system identification of delayed flights (inclement weather or mechanical failure) with in-flight connecting passenger to be cross checked. This will reduce loss of revenue and increase customer satisfaction with firm. A study done by Y.I Song, W.Woo, and H.R. Rao shows that inter-organization information systems, databases and global interconnectivity together create…

    • 556 Words
    • 3 Pages
    Good Essays
  • Best Essays

    Figure 1: Top Ten U.S Airlines International Schedules Enplanements, 2008 {draw:frame} {text:bookmark-start} American Airlines engagement in E-Business {text:bookmark-end} AA website has more than 1.6 million site visits per day. AA is deeply dependent on e business as their website involves functioning of many online distribution channels doing business online 24-7. To add to that, at AA.com customers are provided with comprehensive services such as, they can search for and book low fares and award travel; select seats; make hotel, rental car and cruise reservations; get flight arrival and departure information; sign up for flight status notification and even check in and print boarding passes. Providing such services to customers involves aligning with other business partners and stakeholders via online alliances. Other services are, availability of RSS feeds at their website, customers can manage their personalized AAdvantage account online, as well as sign up to receive emails, get customized DealFinder SMS alerts and also customers can compare various flight fare options according to their choices online. Additionally, AA has done localization and adaptation of website in terms of language, pricing, advertisements, communication with local stakeholders and culture for international markets covering North America, Caribbean, South America, Central America, Europe, and Asia and the Pacific. AA.com has twice received the World Travel Award for World's Leading Airline Internet Site. (American Airlines, 2009) Surveys done by SITA (2008) on priorities or reasons for IT investment by airlines given in table 1 below, four main priorities have been identified. Figure 2: Priorities in the IT investment decision {draw:frame} Therefore, it is trend in airline industry to adopt technology, it is not different or strategic of AA to invest in technology; they need to do it to survive in the industry. It can also be confirmed by BDC consulting e-business…

    • 2467 Words
    • 10 Pages
    Best Essays
  • Better Essays

    Mkt/571 Marketing Solution

    • 2473 Words
    • 10 Pages

    Classic Airlines has is ranked in the top five of the world’s largest airlines. As one of the largest, it does not come without its company concerns of daily operation and consumer insight. Classic’s consumer rewards program has seen a 19% decrease in members and among those remaining a 21% decrease in booking flights (University of Phoenix, Classic Airlines). Finding the proper balance between consumers and the company, and remaining there continuously is the challenging part of business. Classic Airlines has much to change and not just one course of action could be the proper adjustment to boost the sales figures.…

    • 2473 Words
    • 10 Pages
    Better Essays
  • Good Essays

    United Airlines

    • 934 Words
    • 4 Pages

    There is no doubt the advent of readily-obtainable pricing and availability for airline travel via the internet has changed competition drastically. Not only are customers able to search and select flight times and destinations from each individual airline’s own website, but they now also have the ability to compare everything regarding the flights from plane types, durations, layovers, connecting flights, additional fees and fares on independent travel booking sites such as Travelocity and Expedia; with multiple carriers listed side by side. For this reason, United Airlines has no choice but to implement a strategy involving their marketing which creates a positive view of the United brand. The textbook defines strategy as “an integrated and coordinated set of commitments and actions designed to exploit core competencies and gain a competitive advantage” (Hitt, Ireland & Hoskissin, 2011).…

    • 934 Words
    • 4 Pages
    Good Essays
  • Powerful Essays

    Providing safe and comfortable travel for their customers is the primary goal of Delta Airlines. However, the marketing objectives of the company could benefit from some fine tuning to enlist a streamline target market in which to focus. The primary market continues to be the business and leisure traveler. Delta’s product strategy is based on its brand as a whole, which is well-known throughout the world. Their pricing strategy has changed from all inclusive to the industry standard of ala carte with items such as luggage fee and beverage fees adding to the cost of the primary travel ticket. Delta focuses on the marketing distribution through four channels; in-flight, in the airport, on the phone, and online. By limiting their distribution channels, Delta’s promotion strategy becomes direct and concentrated to those channels.…

    • 2935 Words
    • 8 Pages
    Powerful Essays
  • Good Essays

    Bsbwor501 Week 2

    • 797 Words
    • 4 Pages

    Organization uses information to govern internal processes & procedures, understand the market, deliver fast and make the right decision. The high management increasing awareness about the information and its importance indicate the importance of the information and its advantages. Information now a days are used in almost all organization divisions like finance, logistics, technical, marketing, sales, customer care, human resources etc. The information help the organization respond to the market fast, reduce human mistakes and fraud, reduce process execution cost by automating…

    • 797 Words
    • 4 Pages
    Good Essays
  • Powerful Essays

    Information is very vital for any business operations. So it is important for the organisations to develop effective management information systems. The information from the management information systems should be used to make effective strategic decisions and to make effective strategic decisions the information has to be the best possible information available. It is also important for the organisations to ensure that all data is coming from a valid resource. My role within IT is Logistics Coordinator and communications champion; I am responsible to ensure that the information is communicated onto the relevant people and communicated in the correct way. I must also ensure that the information is correct an relevant to the company and who I am communicating it to.…

    • 4352 Words
    • 18 Pages
    Powerful Essays
  • Best Essays

    Strategic marketing is an essential element in the process of making better plans for the future. Even though it is targeted at marketing, it will be the driving force of many companies to reach the organizational objectives. A strategy could give different divisions blended together and linked to the future. Therefor a better understanding is essential of how the strategies work and how they will be changed in the time to come and the changes one can do in relation to their functionality. The below assignment will provide the necessary details for those.…

    • 4949 Words
    • 20 Pages
    Best Essays
  • Good Essays

    Lit Notes

    • 546 Words
    • 3 Pages

    In The Boy Who Loved Ice Cream and Emma, many similarities arise, though like most stories it has its differences also. In The Boy Who Loved Ice Cream and Emma, both stories are based on two children whom have developed a strong love for something/someone, ice cream for Benjyi and Emma for Dory. In Emma, there is Dory who knows so much yet so little about the adults around her much like Benjy in The Boy Who Loved Ice Cream; he has the information but yet still he is lacking the experience of actually seeing and tasting ice cream.…

    • 546 Words
    • 3 Pages
    Good Essays