2 assesment
HARVEST EDUCATION TECHNICAL COLLEGE
Diploma of Marketing
Interpret market trends and developments
Marketing plan for BBQfun
Submission date:
23/10/14
Student’s name:
Jennifer Forero Naranjo
Student’s number
HECO1001TM
INTRODUCTION
Contemporary challenges that faces various companies require processing methods to address this reality, not only based on mathematical and statistical fundamentals but also social theorists such as the education of citizens, cultural differences, technological advances, advances in communication and economic productivity, including other.
In this report shows significant contributions guided the qualitative methodological approach, which focuses its efforts on understanding the social reality; in this case is based on the Marketing Plan of BBQ Fun, which is an organisation that offers BBQs, outdoor furniture and BBQ accessories.
MARKETING STRATEGY
BBQfun’s advertising budget is set at $250.000 for the year. The advertising program will target local letter box drops, radio and magazines. BBQfun will use direct mail and local advertising, with coupons inserts in the BrisNews magazines likely to be the most successful of the campaigns.
BBQfun will try to get articules about BBQfun into the BrisNews magazine. Previous features in the BrisNews magazine has seen a dramatic increase of sales immediately after the article was published
MARKETING OBJECTIVES
1) Increase sales from $15 million per year to $20 million per year in the next three years
2) Increase our loyalty customers list from 10.000 to 16.000
3) Establish brand recognition in Brisbane so that at least two in three people recognise our brand in a random survey taken in 18 months time
ANALYSIS OF PERFORMANCE DATA
Many times in the organizations we wonder if marketing activities are being done in the right way and if we are succeeding in this same. In the case of BBQfun analyzes that the company has some potential problems of management and sales, as lately
Diploma of Marketing
Interpret market trends and developments
Marketing plan for BBQfun
Submission date:
23/10/14
Student’s name:
Jennifer Forero Naranjo
Student’s number
HECO1001TM
INTRODUCTION
Contemporary challenges that faces various companies require processing methods to address this reality, not only based on mathematical and statistical fundamentals but also social theorists such as the education of citizens, cultural differences, technological advances, advances in communication and economic productivity, including other.
In this report shows significant contributions guided the qualitative methodological approach, which focuses its efforts on understanding the social reality; in this case is based on the Marketing Plan of BBQ Fun, which is an organisation that offers BBQs, outdoor furniture and BBQ accessories.
MARKETING STRATEGY
BBQfun’s advertising budget is set at $250.000 for the year. The advertising program will target local letter box drops, radio and magazines. BBQfun will use direct mail and local advertising, with coupons inserts in the BrisNews magazines likely to be the most successful of the campaigns.
BBQfun will try to get articules about BBQfun into the BrisNews magazine. Previous features in the BrisNews magazine has seen a dramatic increase of sales immediately after the article was published
MARKETING OBJECTIVES
1) Increase sales from $15 million per year to $20 million per year in the next three years
2) Increase our loyalty customers list from 10.000 to 16.000
3) Establish brand recognition in Brisbane so that at least two in three people recognise our brand in a random survey taken in 18 months time
ANALYSIS OF PERFORMANCE DATA
Many times in the organizations we wonder if marketing activities are being done in the right way and if we are succeeding in this same. In the case of BBQfun analyzes that the company has some potential problems of management and sales, as lately