Preview

Chick Fil a

Better Essays
Open Document
Open Document
2519 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Chick Fil a
Ryan Simpson
Marketing 476
Final Project
Chick-Fil-A|

GarnerR MK-476 FP Page #1 In this paper I will be giving a thorough analysis of the Chick-Fil-A company by discussing the history of the company as well as how the company was founded, the operations of the company, how the company gives back to the community, and how the company markets itself to the consumers. The reason I chose Chick-Fil-A to do my paper on is ever since I was a little boy Chick-Fil-A has always been my favorite fast food. I can remember when I was little the closest Chick-Fil-A to our home was the one on Cox Creek Parkway in front of the mall in Florence. Anytime we were in Florence I would beg my parents to take me thru the drive thru because I loved the Chick-Fil-A kids meal as well as the toy that came with it. Chick-Fil-A restaurants have been appealing to me ever since I was little so since then I have been a loyal customer of Chick-Fil-A. I have also always been interested in knowing how Chick-Fil-A always has had a huge customer base and every time I went to eat at a Chick-Fil-A, it seemed to always be crowded so that tells me that their marketing department is definitely doing something right because their restaurants are doing great business. In this paper I will be going over the history of the Chick- Fil-A company, how the company operates, how the company markets itself, and how close out the paper with a conclusion and summary. In the first part of my paper, I want to go over the history of the Chick-Fil-A company. The Chick-Fil-A company was first founded in 1946 by a man named Truett Cathy. Truett Cathy is considered to be one of the greatest entrepreneurs in the history of the United States.
GarnerR MK-476 FP Page #2
Truett Cathy who grew up in Atlanta opened his first restaurant in his home town called the “Dwarf Grill”. However over time the name changed to the “Dwarf House” (www.chick-fil-a.com). In the year of 1964, Truett Cathy created his version of


References: Page 1. www.chick-fil-a.com 2. http://www.chick-fil-abowl.com 3. Interview with Chick-Fil-A operations manager Mike Albretson 4. http://wwwmichaelleestallard.com/chick-fil/as-competitive-edge-of-relationships 5. http://www.fastcompany.com/magazine/87/customer-chickfila.html 6. www.livestrong.com/thedailyplate/search/chick-fil-a 7. http://fastfoodcoupon.com/chick-fil-a-coupons.html
Continue Reading
View Writing Issues

You May Also Find These Documents Helpful

  • Good Essays

    The Similarities Between Zaxby's And Chic-Fil-A?
    • 575 Words
    • 3 Pages

    The Similarities Between Zaxby's And Chic-Fil-A?

    Likewise, Chic-fil-a is its own distinct fast food category, making it differ from Zaxbys. Since becoming established in 1967, Chic-fil-A has taken on a name for having the best chicken sandwiches across the country. The amazing food goes back to the roots of when the restaurant was first called “Dwarf Grill” by the founders Truett Cathy (Taylor). Chick-fil-A was based on traditional fried-chicken preparation methods. Exceeding beyond, provoke the effect of which all the food is pleasant.…

    • 575 Words
    • 3 Pages
    Good Essays
    Read More
  • Good Essays

    Chick Fil A Essay
    • 630 Words
    • 3 Pages

    Chick Fil A Essay

    The types of marketing strategies used by Chick-fil-A are substantial and completely different from every other restaurant in the United States. Chick-fil-A’s unique corporate culture derives from Cathy’s Christian background and his desire to inspire and influence people. The company’s official statement of corporate purpose is “to glorify God by being a faithful steward of all that is entrusted to us and to have a positive influence on all who come in contact with Chick-fil-A” (Wilkinson, p.631). Another form of their marketing strategy that Chick-fil-A uses is their extensive corporate giving programs. The company has helped thousands of restaurant employees, foster children, and other young people through the WinShape Foundation that Cathy established in 1984 to help “shape winners” (Wilkinson, p.631). Their advertising is also a key role in their marketing…

    • 630 Words
    • 3 Pages
    Good Essays
    Read More
  • Good Essays

    chick fil A analysis
    • 1168 Words
    • 4 Pages

    chick fil A analysis

    Chick-fil-A uses the 4P (Product, Price, Place, and Promotion) as many businesses commonly for recipe for success. Furthermore, Chick-fil-A uses two additional "P" for marketing strategy planning process. That is "Purpose" and "People." Chick-fil-A's purpose guides the company strategy planning process and Chick-fil-A's people are key to implementing its strategy. Here is the marketing analysis of Chick-fil-A.…

    • 1168 Words
    • 4 Pages
    Good Essays
    Read More
  • Good Essays

    The Case Of Chick-Fil-A
    • 1201 Words
    • 5 Pages

    The Case Of Chick-Fil-A

    S. Treutt Cathy started Chick-fil-A in 1946. This chain’s origin can be traced to the Dwarf Grill, which was located in the city of Hapeville, Georgia, right outside Atlanta. After 15 years of working in the fast food industry, Cathy discovered a pressure fryer, which could ridiculously fast cook a chicken sandwich in the same amount of time it takes to cook a fast-food hamburger. Upon this mind boggling discovery, Truett decided to register his company name as Chick-fil-A, Inc., with the trademark slogan, “We Didn’t Invent Chicken, Just the Chicken Sandwich.” He later opened his first Chick-fil-A fast food restaurant in 1967, which was located in the Greenbrier Mall in Atlanta. The chain took off rather quickly in the 1970s and 1980s with…

    • 1201 Words
    • 5 Pages
    Good Essays
    Read More
  • Satisfactory Essays

    Assignment: Chick-Fil-A
    • 380 Words
    • 2 Pages

    Assignment: Chick-Fil-A

    Being in the food industry it’s hard to please customers and give fast reliably service, but Chick-fil-A has set itself apart by doing a few simple things. Its commitment to…

    • 380 Words
    • 2 Pages
    Satisfactory Essays
    Read More
  • Good Essays

    Chic-Fil-a
    • 466 Words
    • 2 Pages

    Chic-Fil-a

    Since then, Chick-fil-A has steadily grown to become the second largest quick-service chicken restaurant chain in the United States, with over 1,700 locations in 39 states and Washington, D.C. In 2012, their annual sales were over $4.6 billion. Today, Chick-fil-A is still privately held and family owned. They have endured 45 consecutive years with positive sales growth. When examining Chick-fil-A against its competitors, it is easy to see that the company has set itself apart by pioneering innovations and delicious products—including the ever-popular Chick-fil-A Chicken Sandwich. For the past 66 years, their mission has been to build a commitment to service. This includes service to their customers, service to their franchised restaurant operators, their team Members, and most importantly service to the communities in which Chick-fil-A restaurants reside. Truett believed that this begins in the restaurant – one customer at a time. He firmly believed in treating every person who came through the doors with honor, dignity, and respect. He also taught this to everyone who came to work at Chick-fil-A, and this concept has made this multi-billion dollar company what it is today.…

    • 466 Words
    • 2 Pages
    Good Essays
    Read More
  • Good Essays

    Business Analysis: Chick-Fil-A
    • 494 Words
    • 2 Pages

    Business Analysis: Chick-Fil-A

    An article I selected from the Wall Street Journal explains how Chick-fil-A was founded and the reason this establishment is so different than many other fast food restaurants. The article states, “The chain's locations are closed on Sundays and play religious-themed music” (Calia & Jargon, 2014). The concept of this entirely different style of fast food has caught on in the Southern States and many customers appreciate the fact that the restaurant stays so true to its values. Since the beginning when S. Truett Cathy opened his first eatery called the Dwarf Grill there has been a focus centered around God. The revenue the company is losing from a busy weekend day doesn’t set this them back, it actually seems to have made more loyal customers…

    • 494 Words
    • 2 Pages
    Good Essays
    Read More
  • Satisfactory Essays

    Criticism Of Chick-Fil-A
    • 256 Words
    • 2 Pages

    Criticism Of Chick-Fil-A

    Chick-fil-A is a fast food restaurant based off of their founder's, Truett Cathy, morals. Christianity was a key principal in Cathy's idea of his ideal business. There are tons of businesses today who do not mix church and state, but Cathy had a different idea in mind. Although Chick-fil-A receives criticism for the morals they uphold, they have taken over America. According to Business Insider, Chick-fil-A has dominated America as over the majority of state's favorite restaurant. As a Christian myself, I enjoy the atmosphere Chick-fil-A creates for their customers. I love walking in to a clean restaurant, Christian music is playing, amiable cashiers and other employees, and, of course, delicious food. I personally think Chick-fil-A does an…

    • 256 Words
    • 2 Pages
    Satisfactory Essays
    Read More
  • Best Essays

    Chick-Fil-A Research Paper
    • 2758 Words
    • 12 Pages

    Chick-Fil-A Research Paper

    The purpose of this paper is to discuss the biblical values that are displayed by Chick-Fil-A Inc., which are value-based leadership, social responsibility, and stewardship. These values are not only displayed within the organization, but are also present in the communities in which operates, as well as other businesses that are associated with Chick-Fil-A, such as it?s suppliers. Chick-Fil-A has included these values in it?s corporate culture and philosophy from the founding it?s…

    • 2758 Words
    • 12 Pages
    Best Essays
    Read More
  • Powerful Essays

    Chick-fil-a Online Image Analysis
    • 1772 Words
    • 8 Pages

    Chick-fil-a Online Image Analysis

    One of America’s fast food chains, Chick-fil-A, started a controversy with public comments and opinions after president Dan Cathy made a comment opposing same-sex marriage. Chick-fil-A’s charitable endeavor, WinShape Foundation, gave millions in donations to political organizations that oppose LGBT (Lesbian, gay, bisexual, and transgender) rights. While LGBT and similar groups are boycotting this chain, others are opposing by gathering in support by eating at Chick-fil-A restaurants. People across the US, such as political figures and American citizens, are rallied both for and against the statement made by Chick-fil-A’s president. Businesses partners working hand and hand detached ties with this chain.…

    • 1772 Words
    • 8 Pages
    Powerful Essays
    Read More
  • Good Essays

    The Chick-Fil-A Culture
    • 1173 Words
    • 5 Pages

    The Chick-Fil-A Culture

    We told you how the founders Started by S. Truett and his brother Ben Cathy in 1964, opened an Atlanta diner known as the Dwarf Grill (later renamed The Dwarf House). We talked about how Chick-fil-a is a fast food industry icon in the eyes of the public. We talked about how the culture of the organization is always inviting and servant. Furthermore, we told you what the Chick-fil-A corporate purpose is, “ To glorify God by being a faithful steward of all that is entrusted to us and to have a positive influence on all who come into contact with Chick-fil-A.” We told you how Chick-fil-A’s positive culture is consistently demonstrated through its employees and observed through its guests. We talked about Chick-Fil-A leadership program manual, how the first bit of information text gives you is the importance a positive influence can have. Finally we told you how the Fundamental of Chick-Fil-A leadership program is designed for high school aged young…

    • 1173 Words
    • 5 Pages
    Good Essays
    Read More
  • Good Essays

    Fast Food Nation
    • 552 Words
    • 3 Pages

    Fast Food Nation

    The main characters in the novel Fast Food Nation are Richard and Maurice “Mac” McDonald, Ray Kroc, Walt Disney, Carl N. Karcher, and Dave Thomas. The McDonald’s brothers are from New Hampshire. They opened up the first McDonald’s restaurant in 1937 in southern California. They revolutionized the fast food industry in 1948 by ridding their business of carhops, and using disposable plates and cups to serve finger food. Ray Kroc was a high school drop-out from Illinois. He sold milkshake makers until he met the McDonald brothers in 1954. He sold milkshake makers to them, and bought the right to franchise their company. He is known as a pioneer in the fast-food industry for creating characters that rivaled others such as Mickey Mouse. Walt Disney became Ray Kroc’s biggest rival after refusing to put a McDonald’s in Disneyland, which was model marketing to children. Carl is also one of the American fast-food industry’s pioneers. At twenty-years-old, Carl moved to Anaheim, California where he began his first hotdog stand. Carl eventually turned his hotdog stands into drive-in restaurants. After observing the first McDonald’s restaurants success, Carl started expanding and developed the Carl’s Jr’s restaurants. In 1997, the corporation expanded dramatically with the new possession of the Hardee's Restaurant chain. In 2004, CKE Restaurants, Inc. had revenues in excess of 1.4 billion dollars. Dave Thomas dropped out of school at fifteen-years-old. After working as a bus boy and a cook, he eventually founded Wendy’s Old Fashioned Hamburgers restaurant in Columbus, Ohio in 1969. Today, there are thousands of Wendy’s restaurants and they remain popular throughout the world. Dave is probably best known as the "guy on the Wendy's TV commercials". From 1989 to 2002, Dave appeared in over 800 commercials for the restaurant chain. He died after a long battle with liver cancer in 2002.…

    • 552 Words
    • 3 Pages
    Good Essays
    Read More
  • Better Essays

    Fast Food Nation
    • 1333 Words
    • 6 Pages

    Fast Food Nation

    In the book, Fast Food Nation, Eric Schlosser discusses the problems that the nation is facing with fast food restaurants. Schlosser wrote this book because he was concerned with where the fast food industry was taking America. He voices his concern about the children and their health regarding meat bacteria, and the fat content of the food. He also mentions how potato farmers, cattle ranchers, and chicken raisers are suffering from the industry controlling prices too low. Another worry Schlosser has is how the meat packing factories for these restaurants treat their workers and ultimately how careful they are with the meat. There are many horrifying stories about the harsh injuries and severe chronic problems these immigrant workers experience everyday or suffer with for the rest of their lives from working under such dangerous conditions. Schlosser also informs his readers of how the meat is processed, from the killing of the cattle to the boxing of the meat and some of the unknown, surprising facts that are involved in the whole process. Another issue presented in this book is how cities are affected by the rapid growth of these fast food restaurants. Also, Schlosser interviews teenagers working at these restaurants and tells their stories of frequent robberies, occasional shootings and poor work conditions. Ultimately this book is geared to help the people of America realize that there is a serious problem with fast food restaurants and we need to start demanding better food. Schlosser makes a convincing argument that the conditions in the meat processing factories need to be changed.…

    • 1333 Words
    • 6 Pages
    Better Essays
    Read More
  • Good Essays

    Fast Food Nation
    • 937 Words
    • 4 Pages

    Fast Food Nation

    Fast Food Nation by Eric Schlosser discusses the fast food industry in depth. Many aspects of this industry are analyzed, from the inhumane treatment of the cattle in their feedlots to the overworked and underpaid employees at fast food restaurants. Although this book only looks at the American fast food industry, it is becoming identical for the rest of the world due to globalization. This book provides a realistic, yet depressing, view of what our society is coming to. It addresses numerous problems that are associated with our current fast food industry.…

    • 937 Words
    • 4 Pages
    Good Essays
    Read More
  • Satisfactory Essays

    Kfc Bangladesh
    • 475 Words
    • 2 Pages

    Kfc Bangladesh

    Kentucky Fried Chicken was founded by Harland Sanders in Corbin, Kentucky. Harland Sanders was born on a small farm in Henryville, Indiana, America, in 1890. Sanders loved to cook and to invent a new recipe. One day he tested to mix eleven herbs and spices with wheat flour until he got success and he had a secret recipe for cooking chicken. Sanders opened the first facility with a 142-seat restaurant, a motel, a gas station. During the 1930s an image that would became known throughout the world began to develop. First Sanders was named an honorary Kentucky Colonel by the state’s governor; second, he developed a unique, quick method of spicing and pressure –frying chicken.…

    • 475 Words
    • 2 Pages
    Satisfactory Essays
    Read More

Related Topics