When Steve Ells decided to create a restaurant concept that combined the quick-serve experience with exceptional quality food, he didn’t know it would be an instant hit (Thompson, Peteraf, Gamble, & Strickland III, 2015). He was looking for a way to use his culinary training and restaurant experience to elevate the fast-food concept. This transformed the way people thought about fast-food. His concept centered on a focused menu serving only high-quality, fresh ingredients using traditional cooking methods and made-to-order preparation in a restaurant interior that was aesthetically pleasing but still prepared in under 2-3 minutes. And Chipotle Mexican Grill was born! Within six years of being open, Chipotle Mexican Grill went public on the New York Stock Exchange, doubling its stock price the first day (Thompson et al., 2015). Year after year, Chipotle has been able to grow revenue from $3.2 billion to $4.1 billion ("CHIPOTLE MEXICAN GRILL INC (CMG:New York): Financial Statements - BusinessWeek," n.d.). See Exhibit 2 for Chipotle’s Financial Statement.…
When Chipotle opened its first store in 1993, the idea was simple: demonstrate that food served fast didn 't have to be a "fast-food" experience (Chipotle.com, 2010). Chipotle uses high-quality raw ingredients, classic cooking methods and a distinctive interior design. In the past year, Chipotle reached an important milestone of serving 100% naturally raised chicken in all of its U.S. restaurants while increasing the quantity of naturally raised beef to more than 60%. During 2008, Chipotle increased its revenue by 22.7%.…
First of all, the target market are customers, mainly families, who want quick high quality food. Chick-fil-A also emphasizes on the 4Ps; Product, Price, Place, Promotion with the addition of Purpose and People. When it comes to product, Chick-fil-A serves their food with the freshest ingredients and is cooked daily or every few minutes in specific. The operators, in addition, plans out just enough inventory to sell. Their menus gives them the freedom of choice and caters to many people. For example, people who are more focused on nutritional goals and health, a variety of items like the wraps and salads are offered and those who are not are still able to…
Chick-fil- A are also proud partners of the Atlanta Braves organization. The company is famous for the Chick-fil-A fan night at Turner Field, were it provides free chicken sandwiches, tickets, and sweepstakes opportunities to the fans that purchase the “Chick-fil-A Pack”. Also, the two have collaborated and donated over millions of dollars to various charities that support education for the youth. Being that the Chick-fil-A has complemented the Braves organization in such an orderly fashion, the Braves pay a tribute to the company by placing a 1500-pound cow that stands 40 feet tall, and does the Tomahawk Chop in the…
Chick-fil-A is the most popular fast food chicken restaurant. Chick-fil-A, the second largest quick-service chicken restaurant chain in the United States, based on sales (LaRoy, 2013). Known for their healthy food choices, cow centered atmosphere and religious beliefs. Chick-fil-a is a brand like know other. Chick-fil-A stepped outside the box and have taken some risk that have led to great results. Being different is one of the reasons why this company is…
Looking at this case study, it really shows me how a company that has morals and beliefs can still make it in this competitive environment. I am a huge Chick-fil-A fan and am proud of them for standing by their beliefs.…
Chick-fil-A has an award winning customer service that does not happen without extreme attention to detail. With most fast food restaurants, speed is the top priority, a strategy that produces high volume, but leads to notoriously inconsistent and impersonal interaction with customers. Chick-fil-A is different. Its staff is swift and attentive. Chick-fil-A employees strive to complete orders within 90 seconds in the drive-through window and 60 seconds at the counter. Also, at the end of every transaction at Chick-fil-A you will not simply here “thanks” or “see you later” or “come back” but rather “My Pleasure.” This really makes the customer feel important and special. Due to company values,…
Since then, Chick-fil-A has steadily grown to become the second largest quick-service chicken restaurant chain in the United States, with over 1,700 locations in 39 states and Washington, D.C. In 2012, their annual sales were over $4.6 billion. Today, Chick-fil-A is still privately held and family owned. They have endured 45 consecutive years with positive sales growth. When examining Chick-fil-A against its competitors, it is easy to see that the company has set itself apart by pioneering innovations and delicious products—including the ever-popular Chick-fil-A Chicken Sandwich. For the past 66 years, their mission has been to build a commitment to service. This includes service to their customers, service to their franchised restaurant operators, their team Members, and most importantly service to the communities in which Chick-fil-A restaurants reside. Truett believed that this begins in the restaurant – one customer at a time. He firmly believed in treating every person who came through the doors with honor, dignity, and respect. He also taught this to everyone who came to work at Chick-fil-A, and this concept has made this multi-billion dollar company what it is today.…
The easiest way to figure out who a company is targeting is to look at who their advertisements and commercials are aimed at. Chick-fil-An is based on what they allude to as "family qualities," and that is whom they target intensely. Several locations offer an indoor play area for kids and regularly Chick-fil-A's will have a mascot there on certain days to stroll around and take pictures with children. One exceptional characteristic of Chick-fil-A restaurants is their inclusion in their surrounding communities. For example, the Chick-fil-A in Oxford, MS put on a "Princess Ball" occasion at which fathers and little girls could have a night out on the town. Many Chick-fil-A's hold "Child's Nights" where kids come in and make craft and receive…
An article I selected from the Wall Street Journal explains how Chick-fil-A was founded and the reason this establishment is so different than many other fast food restaurants. The article states, “The chain's locations are closed on Sundays and play religious-themed music” (Calia & Jargon, 2014). The concept of this entirely different style of fast food has caught on in the Southern States and many customers appreciate the fact that the restaurant stays so true to its values. Since the beginning when S. Truett Cathy opened his first eatery called the Dwarf Grill there has been a focus centered around God. The revenue the company is losing from a busy weekend day doesn’t set this them back, it actually seems to have made more loyal customers…
Chick-fil-A is a fast food restaurant based off of their founder's, Truett Cathy, morals. Christianity was a key principal in Cathy's idea of his ideal business. There are tons of businesses today who do not mix church and state, but Cathy had a different idea in mind. Although Chick-fil-A receives criticism for the morals they uphold, they have taken over America. According to Business Insider, Chick-fil-A has dominated America as over the majority of state's favorite restaurant. As a Christian myself, I enjoy the atmosphere Chick-fil-A creates for their customers. I love walking in to a clean restaurant, Christian music is playing, amiable cashiers and other employees, and, of course, delicious food. I personally think Chick-fil-A does an…
S. Truett Cathy (Truett Cathy) is the founder and CEO of Chick-fil-A, Inc. that currently operates as the second largest quick-serve chicken restaurant in the United States. The goal of this paper is to bring to light the influence, effectiveness and most importantly the character of one of the most endearing CEO’s in the United States. The paper provides a detailed overview of Mr. Cathy’s achievements in business, and provides a personal perspective from Mr. Cathy what he felt were the most important principles for developing a great business. A review of Truett Cathy’s character traits results in a discussion of some of the most important traits in correlation to his success such as, integrity,…
This is an example of the friendliness i've seen at Chick Fil A. As soon as you walk through the door, you are greeted. I love the serving attitude that Chick Fil A persues in all of their employees. The cashiers, team members, managers, and operators are all looking for ways to serve YOU, their honored guest. The kindness I've seen made me want to be a part of Chick Fil A. I wanted to make others feel honored, and to feel special. Not to mention, all Chick Fil A restraunts are closed on Sundays, which I truly appreciate.…
One of America’s fast food chains, Chick-fil-A, started a controversy with public comments and opinions after president Dan Cathy made a comment opposing same-sex marriage. Chick-fil-A’s charitable endeavor, WinShape Foundation, gave millions in donations to political organizations that oppose LGBT (Lesbian, gay, bisexual, and transgender) rights. While LGBT and similar groups are boycotting this chain, others are opposing by gathering in support by eating at Chick-fil-A restaurants. People across the US, such as political figures and American citizens, are rallied both for and against the statement made by Chick-fil-A’s president. Businesses partners working hand and hand detached ties with this chain.…
We told you how the founders Started by S. Truett and his brother Ben Cathy in 1964, opened an Atlanta diner known as the Dwarf Grill (later renamed The Dwarf House). We talked about how Chick-fil-a is a fast food industry icon in the eyes of the public. We talked about how the culture of the organization is always inviting and servant. Furthermore, we told you what the Chick-fil-A corporate purpose is, “ To glorify God by being a faithful steward of all that is entrusted to us and to have a positive influence on all who come into contact with Chick-fil-A.” We told you how Chick-fil-A’s positive culture is consistently demonstrated through its employees and observed through its guests. We talked about Chick-Fil-A leadership program manual, how the first bit of information text gives you is the importance a positive influence can have. Finally we told you how the Fundamental of Chick-Fil-A leadership program is designed for high school aged young…