Business Analysis: Chick-Fil-A

An article I selected from the Wall Street Journal explains how Chick-fil-A was founded and the reason this establishment is so different than many other fast food restaurants. The article states, “The chain's locations are closed on Sundays and play religious-themed music” (Calia & Jargon, 2014). The concept of this entirely different style of fast food has caught on in the Southern States and many customers appreciate the fact that the restaurant stays so true to its values. Since the beginning when S. Truett Cathy opened his first eatery called the Dwarf Grill there has been a focus centered around God. The revenue the company is losing from a busy weekend day doesn’t set this them back, it actually seems to have made more loyal customers
This is not a strategy that would be recommended at the average business school. But it has proved no bar to the success of Chick-fil-A, which racked up sales of $1.74 billion last year across the United States” This article discusses the business growth of companies who claim religious orientation specifically choosing Christianity. The choice to be closed on Sundays is one that is bold in the business world. From my personal experience at the restaurant I have worked at for over six years I know that Sundays are the busiest day of the week due to the church crowds and end of the weekend rushes. I could count the Sundays I have had off in the past six years and I have more respect for the owners of Chick-fil-A removing the budget aspect out of their decision making. The loyal customers may enjoy eating their favorite restaurant on a Sunday after Church, but I feel the respect that is given knowing money is not the largest aspect for this company overshadows losses and makes Chick-fil-A more even more profitable every other day of the