Chic-Fil-a
INTRODUCTION
The multi-billion dollar company we know as Chick-fil-A, today, has changed very much since its first opening. The major company we know today, all started in 1946, when Truett Cathy opened his first restaurant, Dwarf Grill, in Hapeville, Georgia. Credited with inventing Chick-fil-A's boneless breast of chicken sandwich, Mr. Cathy founded Chick-fil-A, Inc. in the early 1960s and pioneered the establishment of restaurants in shopping malls with the opening of the first Chick-fil-A Restaurant at a mall in suburban Atlanta in 1967. The company became known for its popular breaded chicken sandwiches and waffle fries, as well as other menu items such as chicken salads, chicken strips, and chicken nuggets Since then, Chick-fil-A has steadily grown to become the second largest quick-service chicken restaurant chain in the United States, with over 1,700 locations in 39 states and Washington, D.C. In 2012, their annual sales were over $4.6 billion. Today, Chick-fil-A is still privately held and family owned. They have endured 45 consecutive years with positive sales growth. When examining Chick-fil-A against its competitors, it is easy to see that the company has set itself apart by pioneering innovations and delicious products—including the ever-popular Chick-fil-A Chicken Sandwich. For the past 66 years, their mission has been to build a commitment to service. This includes service to their customers, service to their franchised restaurant operators, their team Members, and most importantly service to the communities in which Chick-fil-A restaurants reside. Truett believed that this begins in the restaurant – one customer at a time. He firmly believed in treating every person who came through the doors with honor, dignity, and respect. He also taught this to everyone who came to work at Chick-fil-A, and this concept has made this multi-billion dollar company what it is today.
Chick-fil-A’s top competitors are McDonalds Corporation, AFC Enterprises, and
The multi-billion dollar company we know as Chick-fil-A, today, has changed very much since its first opening. The major company we know today, all started in 1946, when Truett Cathy opened his first restaurant, Dwarf Grill, in Hapeville, Georgia. Credited with inventing Chick-fil-A's boneless breast of chicken sandwich, Mr. Cathy founded Chick-fil-A, Inc. in the early 1960s and pioneered the establishment of restaurants in shopping malls with the opening of the first Chick-fil-A Restaurant at a mall in suburban Atlanta in 1967. The company became known for its popular breaded chicken sandwiches and waffle fries, as well as other menu items such as chicken salads, chicken strips, and chicken nuggets Since then, Chick-fil-A has steadily grown to become the second largest quick-service chicken restaurant chain in the United States, with over 1,700 locations in 39 states and Washington, D.C. In 2012, their annual sales were over $4.6 billion. Today, Chick-fil-A is still privately held and family owned. They have endured 45 consecutive years with positive sales growth. When examining Chick-fil-A against its competitors, it is easy to see that the company has set itself apart by pioneering innovations and delicious products—including the ever-popular Chick-fil-A Chicken Sandwich. For the past 66 years, their mission has been to build a commitment to service. This includes service to their customers, service to their franchised restaurant operators, their team Members, and most importantly service to the communities in which Chick-fil-A restaurants reside. Truett believed that this begins in the restaurant – one customer at a time. He firmly believed in treating every person who came through the doors with honor, dignity, and respect. He also taught this to everyone who came to work at Chick-fil-A, and this concept has made this multi-billion dollar company what it is today.
Chick-fil-A’s top competitors are McDonalds Corporation, AFC Enterprises, and