2 What Procedural Dimension Of McDonald
2. What procedural dimension of McDonald did wrong in this issue ?
We can find four procedural dimension that McDonald hadn’t give a good solution of this issue. They are Timeliness, Organization and Supervision, Customer Feedback, Communication.
2.1 Timeliness Quality service involves timing – the time it takes the product or service to get to each customer. Efficient service is speedy, but proper timing has to go beyond promptness to providing service when customers are ready for it. In this issue, McDonald had imported 380 tons frozen food from OSI Group, including the year in May to June period, imports about 210 tons of cooked chicken thigh meat. As last year, there were 10 batches of imported 170 tons of frozen pork pie, now all sold. When McDonald know that the food quality is not up to the standard , it should solve the problem immediately such as stop the business relationship with OSI Group and find another food importer to improve the food quality again. McDonald should not hold the truth of the issue and delayed disclosure the truth. It can’t sent the truth information to the people who are care for the food quality immediately so that the customers will be disappointed and dissatisfied with the service of McDonald. When the Hong Konger had found the photos evidence to challenge the food quality and safely of McDonald , it delayed disclosure the truth and didn’t solve the food quality problem as fast as it can .
2.2 Communication Service cannot possibly be of high quality without clear and concise communication between servers and customers, among the service provider team, and between service providers and their supervisors. Messages must be communicated accurately, thoroughly, and in a timely manner. In this case, we can find a two communication problem between McDonald’s service and the customers. First of all, Alice Mak Mei Kuen, the member of Legislative Council Panel on Food Safety and Environmental Hygiene
We can find four procedural dimension that McDonald hadn’t give a good solution of this issue. They are Timeliness, Organization and Supervision, Customer Feedback, Communication.
2.1 Timeliness Quality service involves timing – the time it takes the product or service to get to each customer. Efficient service is speedy, but proper timing has to go beyond promptness to providing service when customers are ready for it. In this issue, McDonald had imported 380 tons frozen food from OSI Group, including the year in May to June period, imports about 210 tons of cooked chicken thigh meat. As last year, there were 10 batches of imported 170 tons of frozen pork pie, now all sold. When McDonald know that the food quality is not up to the standard , it should solve the problem immediately such as stop the business relationship with OSI Group and find another food importer to improve the food quality again. McDonald should not hold the truth of the issue and delayed disclosure the truth. It can’t sent the truth information to the people who are care for the food quality immediately so that the customers will be disappointed and dissatisfied with the service of McDonald. When the Hong Konger had found the photos evidence to challenge the food quality and safely of McDonald , it delayed disclosure the truth and didn’t solve the food quality problem as fast as it can .
2.2 Communication Service cannot possibly be of high quality without clear and concise communication between servers and customers, among the service provider team, and between service providers and their supervisors. Messages must be communicated accurately, thoroughly, and in a timely manner. In this case, we can find a two communication problem between McDonald’s service and the customers. First of all, Alice Mak Mei Kuen, the member of Legislative Council Panel on Food Safety and Environmental Hygiene