205712 Unit R001 Pre Release Case Study June 2015

Oxford Cambridge and RSA

To be opened on receipt
LEVEL 1/2 CAMBRIDGE NATIONAL IN ICT
R001/01 Understanding Computer Systems
PRE-RELEASE CASE STUDY

JUNE 2015
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INSTRUCTIONS TO TEACHERS
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This pre-release material may be given to candidates at any time after receipt by the
Centre.

INFORMATION FOR CANDIDATES
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You may make yourself familiar with the pre-release material before you take the examination. You must not take notes into the examination.
A clean copy of this pre-release material will be given to you with the question paper. You must not take this copy of the pre-release material into the examination.
This document consists of 4 pages. Any blank pages are indicated.

© OCR 2015 [K/503/6025]
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Information for Learners
Animated cartoons use colourful graphics, strong characters and extremely imaginative storylines
(Scenario 1).
Social media can take many forms. When users sign up to use a social media site, they agree to follow the rules of that site. A freelance illustrator may choose to use social media and other digital methods to publicise their work (Scenario 2).
Scenario 1
Animated World Books is a publishing house that creates books, comics and frame-based animated cartoons. Animated World Books employs a range of staff who collaborate to create books, comics and animated cartoons. These employees include actors, writers, illustrators, animators and sound engineers. Some of these employees are based in the main office of Animated World Books, but others work from home.
Employees who work from home may be based anywhere in the world.
Catherine works as a project manager for Animated World Books. Her job is to oversee new ideas from the initial design stage, when ideas about new characters and stories are discussed, through to the creation of the assets for use in finished cartoons.
Catherine is also responsible for publicising new characters and storylines to trade publications and the wider public. To fit in with Animated World Book’s high-technology image, Catherine is expected to make as much use of new technology as she can in her publicity. She has recently been looking at how smartphone apps can be used to advertise new products.
Scenario 2
Richard works as an illustrator for Animated World Books. He also creates artwork in his spare time. He has his own website, from which he sells some of his own artwork. Customers who wish to purchase artwork from Richard can express an interest by filling in a data capture form on his website.
When he is not working for Animated World Books or on his own artwork, Richard travels to get new ideas for stories and illustrations. When he sees something that he finds interesting, he uses his smartphone to take a photograph of the item. Richard will sometimes use social media to share the image with his friends and customers. At other times, he will only share it with colleagues from
Animated World Books.

© OCR 2015

R001/01 Jun15

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Preparation
To prepare for the examination, you should research how a publishing house uses ICT to design, create, publish and publicise its work.
This should include:
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the software needed to create individual graphics for animated cartoons

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the uses of a range of input and output devices

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software methods used to create and improve the content of files, and the benefits of doing so

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methods of protecting files from theft

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methods of collaboration between colleagues working in different geographical areas.

You should also find out about the work of freelance illustrators and how they may use websites and social media to share, publicise and sell their work.
This should include:
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implications of collecting data from customers

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legal implications of using websites and social media

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data transfer technologies

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possible negative impacts that may be caused by overuse of ICT equipment and methods of reducing, negating and avoiding these impacts.

© OCR 2015

R001/01 Jun15

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Oxford Cambridge and RSA
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© OCR 2015

R001/01 Jun15